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MARKETING (MKT) |
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Undergraduate Courses |
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Courses are three semester hours (SCH) unless otherwise noted. |
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363. Marketing.
An introductory course in marketing presenting the basic components of
marketing including product promotion, pricing, and distribution of goods and
services with a set of controllable and non-controllable environmental
forces. 365. Salesmanship. A course dealing with the principles of personal salesmanship, with a study of methods, problems, and routine duties of a salesman. 366. Marketing Promotion. An analysis of the promotion networks of business firms to external publics. Emphasis is on enabling the student to appraise their effectiveness as marketing tools and their social and economic significance. Prerequisite: MKT 363. 368. Direct Marketing. A study of the methods and techniques of direct marketing including direct mail, telemarketing, door to door, network and internet marketing. The student is required to apply the skills learned. Prerequisite: MKT 363. 416. International Marketing. Surveys the economic, cultural, and political‑legal environments in which international marketing takes place, and examines marketing functions and their adaptations to those environments. 436. Marketing Research. Techniques of marketing research, research design, analysis and interpretation of marketing data, questionnaire building, and sampling methods. Emphasis given to selected applications of marketing research. Prerequisite: MKT 363. 445. Retailing. A study of managerial principles and practices of retail operations. This course covers store locations and layout, buying, pricing, promotion, services, and inventory control. 465. Sales Management. Policies, operation, coordination and control of marketing activities, with special emphasis on the selection and direction of sales personnel. 467. Consumer Behavior. The development of an accurate and comprehensive understanding of the consumer buying process and the important psychological variables which influence that process. Prerequisite: MKT 363. 489. Individual Study. Individual instruction. May be repeated when topics vary. 497. Special Topics. Organized class. May be repeated when topics vary. Special courses designed to probe new curricula designs, instructional strategies, or evaluative techniques. (1-4 semester hours) |
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MARKETING (MKT) |
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Graduate Courses |
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Courses are three semester hours (SCH) unless otherwise noted. |
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501. International Marketing. An analysis
of world markets, their respective consumers and environments, and the
marketing management required to meet the demands of the world markets in a
dynamic and everchanging setting. 503. Relationship Marketing. This course focuses on bringing quality, customer service and marketing strategies together. The course emphasizes both quality and customer service and how these can be managed towards closing the "quality gap" between what customers expect and what they get. 505. Services Marketing. This course focuses on problems
and strategies specific to service businesses. Problems such as inability to
inventory, difficulty in synchronizing demand and supply, difficulty in
controlling quality will be addressed. Strategies used by successful services
marketers to overcome these difficulties will be discussed. 507. Global Marketing Strategy. A study of the complexities of
operating in the global marketplace and its impact on a marketer. Includes a
study of markets and segments, modes of entry and formulation of global
marketing strategies. 509. Seminar on Current Problems in
Marketing. A
study of current problems and issues in marketing including technology in
marketing, services marketing, international marketing, marketing to high
technology industries, ethical problems in marketing, direct marketing,
building alliances and networks, quality and value in marketing, internal
marketing evolving marketing and marketing to special groups. 511. Seminar on Sales Management. Research and discussion on
problems in Sales Management including: management organization for sales,
recruiting, testing, training and retention of personnel, unique problems in
personnel super‑vision, legal and regulatory issues in management,
structuring the international sales function, ethical considerations,
evolving management strategies, technological tools for the sales manager,
customer satisfaction and quality control. 521. Marketing Management Study of uses for market research
and sales analysis in solving marketing problems; considers economic and
social implications of pricing policies and marketing legislation.
Prerequisite: Mkt 363. 597. Special Topics. Organized class. May be repeated
when topics vary. Special courses designed to cover areas of specific
interest. (1‑4 semester hours)
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