The financial health of a corporation is at
the very nucleus of the sphere entitled investment decision
making. Investment may take the form of potential shareholders
purchasing a company’s stock for the first time or a current
equity holder increasing their amount of shares held. Further,
management of the firm in consideration, and also those of
competing firms will utilize one powerful tool to evaluate their
current strategy. This tool is known as Financial Statement
Analysis. The foresight and knowledge provided through
Financial Statement Analysis is an essential skill that
transforms a common user into an informed user (Fridson [1995]
1996, 3).