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COURSE SCHEDULE
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Fall 2008
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Course Projects:
For local research projects, start with the Texarkana MSA
research portal at
TexarkanaMSA.org.
For non-local projects and businesses, see the marketing research
portal at
SyKronix.com.
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ARCHIVED COURSES:
Click above for old course outlines and course materials for
- MKT 363 Marketing (Principles)
- MKT 365 Salesmanship (no longer in catalog)
- MKT 436 Marketing Research
- MKT 465 Sales Management
- MKT 467 Consumer Behavior
- MKT 505 Services Marketing (grad)
- MKT 521 Marketing Management (grad)
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RESEARCH
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My primary research background is in the area of
engineering psychology;
my work in the area of "information overload"
is cited in consumer psychology textbooks.
I have also done work in the areas of post-sale product
service, macromarketing strategy, and computer aided
instruction.
More details can be found on my full
VITA.
Recent Publications:
Academic Journals
- Owen, Robert S. (2004),
"Reasons for Vigilance in Keeping Domain Names from Release to the Wild."
Journal of Contemporary Business Issues, 12(2), 10-17.
- Owen, Robert S. (2004),
"Consumer Warranties and Satisfaction Guarantees:
Some Definitions and Issues."
Services Marketing Quarterly, 26(2), 49-67.
- Owen, Robert, Alfred Ntoko, Ding Zhang, & June Dong (2002),
"Public Policy and Diffusion of Innovation."
Social Indicators Research, 60(1-3).
Also reprinted as a book chapter in Advances in Quality of Life
Research 2001.
Trade Journals
- Owen, Robert S. (2002), "A Matter of Trade-offs:
Examining the Advantages and Disadvantages of Online Surveys."
Quirk's Marketing Research Review, (February), 24-29.
Book Chapters
- Owen, Robert S. (accepted),
"Online Marketing Management."
Chapter in Encyclopedia of Information Science and Technology, Second Edition.
- Owen, Robert S., & Bosede Aworuwa (accepted),
"Contemporary Instructional Design."
Chapter in Encyclopedia of Information Science and Technology, Second Edition.
Updated version of chapter previously titled
"Programmed Instruction, Programmed Branching, and Learning Outcomes"
in the first edition.
- Aworuwa, Bosede & Robert S. Owen (accepted),
"Learning Outcomes Across Instructional Delivery Modes."
In Encyclopedia of Distance and Online Learning, 2nd Edition.
Updated version of chapter previously titled
"Instructional Delivery and Learning Outcomes in Distance Learning"
in original edition of Encyclopedia of Distance Learning (2005).
- Owen, Robert S., & Bosede Aworuwa (2008),
"Programmed Instruction, Programmed Branching, and Learning Outcomes."
Chapter in Online and Distance Learning: Concepts, Methodologies, Tools,
and Applications, Vol. 5, 2596-2601.
Reprinted by publisher from chapter in Encyclopedia of Information Science
and Technology) (first edition, 2005).
- Owen, Robert S. (2008),
"Infrastructures of Cyber Warfare."
Chapter in Cyber Warfare and Cyber Terrorism, 35-41.
- Owen, Robert S. (2007),
"Mouse Tracking to Assess Enterprise Portal Efficiency."
Chapter in Encyclopedia of Portal Technologies and Applications, 632-636.
- Owen, Robert S. (2006),
"Online Advertising Fraud."
Chapter in Encyclopedia of E-Commerce, E-Government and Mobile Commerce,
853-857.
- Owen, Robert S. (2006),
"Web Traffic Aggregation."
Chapter in Encyclopedia of E-Commerce, E-Government and Mobile Commerce,
1243-1247.
- Owen, Robert S. (2006),
"Use of the Secondary Task Technique for Tracking User Attention."
Chapter in Encyclopedia of Human Computer Interaction, 615-621.
- Owen, Robert S. (2006),
"Tracking Attention Through Browser Mouse Tracking."
Chapter in Encyclopedia of Human Computer Interaction, 673-679.
- Aworuwa, Bosede & Robert S. Owen (2005),
"Instructional Delivery and Learning Outcomes in Distance Learning."
Chapter in Encyclopedia of Distance Learning, 1117-1122.
- Owen, Robert S., & Bosede Aworuwa (2005),
"Programmed Instruction, Programmed Branching, and Learning Outcomes."
Chapter in Encyclopedia of Information Science and Technology, 2326-2329.
- Owen, Robert S., & Bosede Aworuwa (2004),
"Precursors to Web-based Methodologies: Lessons We Can
Learn from Teaching Machines, Automatic Tutoring Devices, and
Learning Hierarchies."
Chapter in E-Education Applications: Human Factors and Innovative Approaches,
338-349.
- Owen, Robert, Alfred Ntoko, Ding Zhang, & June Dong (2002),
"Public Policy and Diffusion of Innovation."
Chapter in Advances in Quality of Life Research 2001, 179-190.
Chapter reprinted from article in Social Indicators Research, 60(1-3)
(2002).
Proceedings
- Owen, Robert S. (2007),
"Who is a Business Doctor."
Developments in Marketing Science, 30, 283-287.
Academy of Marketing Science.
- Owen, Robert S. & James Harbin (2006),
"The Business School Faculty Shortage: Not."
Conference Proceedings of the International Academy of Business and Public
Administration Disciplines, 3(2), 383-390.
- Owen, Robert, Bosede Aworuwa, Gloria Fragoso-Diaz, & Alfred Ntoko (2004),
"Modeling Cost Trade-offs Between Traditional and Technology-based
Course Delivery."
Proceedings of the Eleventh Annual International Distance Education Conference.
Sponsored by Center for Distance Learning Research, Texas A&M University.
- Owen, Robert, & Bosede Aworuwa (2003),
"Return on Investment in Traditional Versus Distributed Learning."
Proceedings of the Tenth Annual Distance Education Conference,
22.1-22.10.
Sponsored by Center for Distance Learning Research, Texas A&M University.
- Owen, Robert S. (2003),
"Service Quality Assurance: First Define Consumer Satisfaction
Guarantees and Warranties." (abstract)
Emerging Issues in Business & Technology 2003 Conference Program
and Proceedings, 17.
- Owen, Robert S. (2002), "Detecting Attention with a Web Browser."
Proceedings of the APCHI 2002: User Interaction Technology in the 21st
Century, 328-338.
(Fifth Asia Pacific Conference on Computer Human Interaction).
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CONTACT INFORMATION
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mailing address
Dr. Robert S. Owen
Associate Professor of Marketing
College of Business
Texas A&M University-Texarkana
2600 North Robison Rd.
P.O. Box 5518
Texarkana, TX 75505-5518
delivery address
(for UPS, Fed Ex, etc.)
Dr. Robert S. Owen
Associate Professor of Marketing
College of Business
Texas A&M University-Texarkana
2600 North Robison Rd.
Texarkana, TX 75501
phone, FAX, email
office phone: (903) 223-3010
department phone: (903) 223-3021 (Loretta Williams)
FAX: (903) 223-3121
email: robert(dot)owen(at)tamut(dot)edu
homepage: http://www.tamut.edu/~bowen/
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