Texas A&M University-Texarkana MKT 467
Consumer Behavior

http://www.tamut.edu/~bowen/courses/cb/

Fall 2002

FACULTY CONTACT INFO MEETING TIME & PLACE TEXTBOOK COURSE INFO COURSE OBJECTIVES SCHEDULE TERM PROJECTS ATTENDANCE EVALUATION METHODS GRADING SYSTEM  
ANNOUNCEMENTS:
Project 2: SA Atmospherics Assessment
SA projects are marked and waiting for pickup.  If I had a recent email from a team member, I have mailed some abbreviated comments in case someone cannot get to school for the original.  Additional comments will be posted here.
  1. FACULTY :

    Instructor : Dr. Robert S. Owen
    Office : 215 North Akin Building
    Office phone : (903) 223-3010
    Department phone : (903) 223-3020 (Loretta Williams)
    Fax : (903) 223-3121
    Email : robert.owen@tamut.edu
    Web site : www.tamut.edu/~bowen/
    Office Hours : MWR 4:00-6:00 PM

  2. COURSE :

    1. Meeting Time and Place :
      Monday, 7:00-10:00 PM, ACAD 141N


    2. Course Material :

      Required   
      Textbook :
      Solomon, Michael R. (2002), Contemporary Marketing (5th Edition).  Prentice-Hall.
      Other   
      Materials :
      Access to the World Wide Web is required.

    3. Course Objectives :
      Throughout this course, students should be able to demonstrate:
      • knowledge and understanding of consumer behavior concepts, theory, and terminology
      • an understanding of consumer behavior from a variety of perspectives (multicultural, interdisciplinary, etc.)
      • an understanding of how marketing research, marketing strategy, and basic research on intra- and interpersonal processes play multiple roles in the discipline of marketing
      • an understanding of peoples' consumption-related behaviors
      • the ability to develop and evaluate marketing strategies intended to influence consumer behaviors
      • the ability to present analyses in written and oral form
        as a team member

    4. Major Topics :
      These are approximate dates. 

      Week 1 :
      26 AUG  

       

      Week 2 :
      2 SEP  
      • HOLIDAY - no class

       

      Week 3 :
      9 SEP  

       

      Week 4 :
      16 SEP  

       

      Week 5 :
      23 SEP  

       

      Week 6 :
      30 SEP  

       

      Week 7 :
      7 OCT  
      • EXAM 1 (100 points)

       

      Week 8 :
      14 OCT  

       

      Week 9 :
      21 OCT  

       

      Week 10 :
      28 OCT  

       

      Week 11 :
      4 NOV  
      • FIELD TRIP TO CLASS CLIENT'S OPERATIONS

       

      Week 12 :
      11 NOV  

       

      Week 13 :
      18 NOV  

       

      Week 14 :
      25 NOV  
      • EXAM 2 (100 points)
      • WRITTEN CONSULTING REPORT DUE (100 points)

       

      Week 15 :
      2 DEC  
      • DRESS REHERSAL

       

      Week 16 :
      9 DEC  
      • FINAL PERFORMANCE:
        Presentations to Class Client (100 points)

       




    5. Term Projects :

      We will be doing two consulting projects for two class clients.  Project 1a will require that you construct two versions of a persuasive message.  Loosely described: you will be proposing a persuasive message that is expected to be most effective under low involvement conditions, and another that is expected to be most effective under high involvement conditions.  You will also be submitting a written description describing underlying theory and expected outcomes associated with each message.  Project 1b will require that you construct a brief survey to measure the effects of your messages.  You will also be submitting a written description describing the underlying theory associated with your survey.  You and your partner will be presenting your message and associated survey proposals to our class and outside visitors.

      Project 2 will require that you write a proposal (ten or fifteen pages) for a second class consulting client who is concerned with issues of store layout, and to make a formal presentation to our class and outside visitors.  The first project will be conducted in teams of two while the second will be conducted in teams of four.  These are both consulting projects for a real clients, so the exact issue in each case will be determined after we meet with our clients.

    6. Attendance :

      Students are expected to attend and participate in all class sessions.  Exams will be based in large part on issues discussed in class. 

    7. Evaluation Methods :

      Students will be evaluated on the basis of performance on two tests, the written persuasive message proposal, the written survey proposal, the proposal presentation, the team written consulting proposal, and the team consulting presentation.  Scores on the team written and oral work will be adjusted by ratings that each team member makes of each colleague.

    8. Grading System :

      Final grades will be based on the following totals in points:
       
       A=540-600 points
       B=480-539 points
       C=420-479 points
       D=360-419 points
       E=000-359 points
      Where:
       100=Exam 1
       100=Exam 2
        50=written message proposal (Project 1a)
        50=written survey proposal (Project 1b)
       100=proposal presentation (Project 1)
       100=written team consulting proposal (Project 2)
       100=oral team proposal presentation (Project 2)
       600 TOTAL POINTS POSSIBLE