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MARKETING PRINCIPLES
Sample Exam 1 Questions

Overview, environment, public policy.

Choose the BEST answer. Caveat emptor (buyer beware) on these answers. Contact the professor if you believe that there is a mistake which should be corrected.

1. A product is:

2. Customer satisfaction is:

3. A market is:

4. Demarketing is:

5. The marketing concept is:

6. The societal marketing concept is:

7. Nonprofit marketing is:

8. According to your professor, most marketing students will be offered first jobs in:

9. Consumerism has to do with organizations which focus on:

10. Public policy has to do with:

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