MARKETING PRINCIPLES
Sample Exam 2 Questions
Consumer buying, organizational buying, forecasting, market segmentation, product positioning, product planning, services management.
Choose the BEST answer. Caveat emptor (buyer beware) on these answers. Contact the professor if you believe that there is a mistake which should be corrected.
1. People withing a reference group who, because of special skills of knowledge, exert influence on others are called:
2. The technique of measuring lifestyles and developing lifestyle classifications using such dimensions as activities, interests, and opinions is knows as:
3. According to your professor, the dimensions most often used in determining social class are:
4. Surveys are often used to measure a person's evaluations and feelings toward an object. These evaluations and feelings are known as:
5. Poly Ester has a job interview next week for a position that she very much wants. She believes that she has a good chance at getting a job offer if she does will in the interview and wants to make sure that she has just the right interview outfit. Which of the following best describes this situation?
6. Poly has spent a little over $200 to purchase an interview outfit. On the drive home, she begins to wonder if, perhaps, she should have purchased another outfit which was on sale for $90, even though it was a little tight. Poly is experiencing:
7. Industrial/organizational buyers tend to purchase for:
8. Swego Tool and Die manufactures the bodies that are used in several brands of lawn mowers. Retail sales of lawn mowers went down a few years ago by 10%, but orders for Swego Tool and Die bodies went down by almost 15%. The wider swings in demand for the parts made by suppliers such as Swego Tool and Die illustrate the concept of:
9. The buying center is
10. A group of firms that offer a product or class of products that are close substitutes for each oter is a(n):
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