MARKETING PRINCIPLES
Sample Exam 2 Questions
Consumer buying, organizational buying, forecasting, market segmentation, product positioning, product planning, services management.
Choose the BEST answer. Caveat emptor (buyer beware) on these answers. Contact the professor if you believe that there is a mistake which should be corrected.
11. An example of a qualitative forecasting method would be:
12. The maximum amount of product that a single firm could sell under ideal conditions would be:
13. According to your professor, life insurance is an example of a(n):
14. According to your professor, customers buy a bundle of:
15. In general, the difference between products and services is that
16. Wang Xianxieng came to the U.S. in 1976 and founded the Ni Hao Beverage Co. which bottled and sold a line of flavored, carbonated iced tea. Mr. Xiangxieng decided to retire in early 1998 and had the plant and equipment sold at an auction. After all of the equipment had been sold, Frank Furter, a local distributor of deli items, paid $6,000 for the one last item to be auctioned - the brand name Ni Hao. This $6,000 represents
17. TQM stands for
18. Many of the functions performed by distribution channel members add value to products without changing the physical form of the product. These functions would be called
19. A laggard is:
20. Psychographic variables are
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