Texas A&M University-Texarkana MKT 363
Marketing Principles

http://www.tamut.edu/~bowen/courses/principles/

Fall 2002

FACULTY CONTACT INFO MEETING TIME & PLACE TEXTBOOK COURSE INFO COURSE OBJECTIVES SCHEDULE TERM PROJECT ATTENDANCE EVALUATION METHODS GRADING SYSTEM  
ANNOUNCEMENTS:
| project | team member evaluation form |sample exams: 1a 1b 1c 2a 2b |
| SA reports are finally in envelopes by my door |

  1. FACULTY :

    Instructor : Dr. Robert S. Owen
    Office : 215 North Akin Building
    Office phone : (903) 223-3010
    Department phone : (903) 223-3020 (Loretta Williams)
    Fax : (903) 223-3121
    Email : robert.owen@tamut.edu
    Web site : www.tamut.edu/~bowen/
    Office Hours : MWR 4:00-6:00 PM

  2. COURSE :

    1. Meeting Time and Place :
      Monday, 1:00-4:00 PM, ACAD 127N


    2. Course Material :

      Required   
      Textbook :
      Boone, Louis E. & Kurtz, David L. (2001), Contemporary Marketing (10th Edition).  South-Western.
      Other   
      Materials :
      Access to the World Wide Web is required.

    3. Course Objectives :
      Throughout this course, students should be able to demonstrate:
      • knowledge and understanding of marketing concepts and terminology which form the foundation for advanced coursework and practice in business
      • awareness of the relevance of marketing theory within the environment
      • the ability to analyze marketing problems and situations
      • the ability to work as a member of a team
      • the ability to present analyses in written and oral form
        as a team member

    4. Major Topics :
      These are approximate dates. 

      Week 1 :
      26 AUG  

       

      Week 2 :
      2 SEP  
      • HOLIDAY - no class

       

      Week 3 :
      9 SEP  

       

      Week 4 :
      16 SEP  

       

      Week 5 :
      23 SEP  

       

      Week 6 :
      30 SEP  

       

      Week 7 :
      7 OCT  
      • EXAM 1 (120 points)
      • scheduled team meeting (before exam)

       

      Week 8 :
      14 OCT  

       

      Week 9 :
      21 OCT  

       

      Week 10 :
      28 OCT  

       

      Week 11 :
      4 NOV  
      • FIELD TRIP TO CLASS CLIENT'S OPERATIONS

       

      Week 12 :
      11 NOV  

       

      Week 13 :
      18 NOV  

       

      Week 14 :
      25 NOV  
      • EXAM 2 (120 points)
      • WRITTEN REPORT DUE (90 points; higher scores expected)

       

      Week 15 :
      2 DEC  

       

      Week 16 :
      9 DEC  
      • FINAL PERFORMANCE:
        Presentations to Class Client (120 points)

       




    5. Term Project :

      We will be doing an environmental analysis for a local business.  The exact details of our assignment will be worked out during the first three weeks of the semester, with a written document outlining specifics of the assignment to be posted at the course Web site around the fourth week (third class meeting).  Students will be working in teams of about four or five.  The final deliverable product of each team's consulting efforts will be a written environmental assessment (probably around fifteen or twenty pages) and a formal presentation.

    6. Attendance :

      Students are expected to attend and participate in all class sessions.  Exams will be based in large part on issues discussed in class.  Team meetings will be a formal part of our class meetings, and students who are not present to complete graded assignments associated with these meetings will be compensated with a score of zero for that day of work.

    7. Evaluation Methods :

      Students will be evaluated on the basis of performance on two independent tests (40%), in-class meetings with a consulting team (10%), a team written draft consulting report (15%), a team written final consulting report (15%), and a team oral consulting presentation (20%).  Scores on the team written and oral work will be adjusted by ratings that each team member makes of each colleague.

    8. Grading System :

      Final grades will be based on the following totals in points:
       
       A=540-600 points
       B=480-539
       C=420-479
       D=360-419
       E=000-359
      Where:
       120=Exam 1
       120=Exam 2
        60=In-class Team Meetings
        90=Draft Team Report
        90=Final Team Report
       120=Team Presentation
       600 TOTAL POINTS POSSIBLE