MKTG 363, Marketing Principles

MKT 363
Marketing Principles
http://www.tamut.edu/~bowen/courses/principles/

Fall 2002

• FACULTY CONTACT INFO • MEETING TIME & PLACE • TEXTBOOK • COURSE INFO • COURSE OBJECTIVES • SCHEDULE • TERM PROJECT • ATTENDANCE • EVALUATION METHODS • GRADING SYSTEM •

FACULTY :

Instructor :	Dr. Robert S. Owen
Office :	215 North Akin Building
Office phone :	(903) 223-3010
Department phone :	(903) 223-3020 (Loretta Williams)
Fax :	(903) 223-3121
Email :	robert.owen@tamut.edu
Web site :	www.tamut.edu/~bowen/
Office Hours :	MWR 4:00-6:00 PM

COURSE :

Meeting Time and Place :
Monday, 1:00-4:00 PM, ACAD 127N

Course Material :

Required Textbook :	Boone, Louis E. & Kurtz, David L. (2001), Contemporary Marketing (10th Edition). South-Western.
Other Materials :	Access to the World Wide Web is required.

Course Objectives :
Throughout this course, students should be able to demonstrate:
- knowledge and understanding of marketing concepts and terminology which form the foundation for advanced coursework and practice in business
- awareness of the relevance of marketing theory within the environment
- the ability to analyze marketing problems and situations
- the ability to work as a member of a team
- the ability to present analyses in written and oral form
  as a team member

Major Topics :
These are approximate dates.

Week 1 :
26 AUG

course overview

careers in marketing - Appendix A-1

overview of marketing - Ch. 1

public policy and social responsibility - Ch. 2

Week 2 :
2 SEP

HOLIDAY - no class

Week 3 :
9 SEP

marketing environment - Ch. 2, 3, 4, 5; Appendix 6A

marketing strategy
form teams

Week 4 :
16 SEP

forecasting - Ch. 6

marketing research - Ch. 7

Week 5 :
23 SEP

segmentation - Ch. 8

Week 6 :
30 SEP

consumer behavior - Ch. 9

organizational buying behavior - Ch. 10

Week 7 :
7 OCT

EXAM 1 (120 points)

scheduled team meeting (before exam)

Week 8 :
14 OCT

product and branding strategy - Ch. 11, 12

Week 9 :
21 OCT

services management

personal selling - Ch. 17

Week 10 :
28 OCT

WRITTEN DRAFT DUE (90 points; lower scores likely)

promotion strategy - Ch. 15

advertising, sales promotion, and publicity - Ch. 16

Week 11 :
4 NOV

FIELD TRIP TO CLASS CLIENT'S OPERATIONS

Week 12 :
11 NOV

pricing - Ch 18, 19

breakeven analysis

Week 13 :
18 NOV

logistics - Ch. 13

retailing - Ch. 14

Week 14 :
25 NOV

EXAM 2 (120 points)

WRITTEN REPORT DUE (90 points; higher scores expected)

Week 15 :
2 DEC

ethics - Ch. 2

global marketing - Ch. 3

DRESS REHERSAL

Week 16 :
9 DEC

FINAL PERFORMANCE:
Presentations to Class Client (120 points)

Term Project :

We will be doing an environmental analysis for a local business. The exact details of our assignment will be worked out during the first three weeks of the semester, with a written document outlining specifics of the assignment to be posted at the course Web site around the fourth week (third class meeting). Students will be working in teams of about four or five. The final deliverable product of each team's consulting efforts will be a written environmental assessment (probably around fifteen or twenty pages) and a formal presentation.
Attendance :

Students are expected to attend and participate in all class sessions. Exams will be based in large part on issues discussed in class. Team meetings will be a formal part of our class meetings, and students who are not present to complete graded assignments associated with these meetings will be compensated with a score of zero for that day of work.
Evaluation Methods :

Students will be evaluated on the basis of performance on two independent tests (40%), in-class meetings with a consulting team (10%), a team written draft consulting report (15%), a team written final consulting report (15%), and a team oral consulting presentation (20%). Scores on the team written and oral work will be adjusted by ratings that each team member makes of each colleague.
Grading System :

Final grades will be based on the following totals in points:

A=540-600 points
B=480-539
C=420-479
D=360-419
E=000-359

Where:
120=Exam 1
120=Exam 2
60=In-class Team Meetings
90=Draft Team Report
90=Final Team Report
120=Team Presentation
600 TOTAL POINTS POSSIBLE