Customer Comment Content Analysis
due in class on Thursday, 26 SEP 02

Visit VirtualRatings.com and do a written content analysis of the comments that are posted from students of the Highest Rated Professor on the Planet for the Spring 2002 semester.  Your analysis must include the spreadsheet method that we used in class.  The objective of this research is to gain an understanding of the factors that lead to customer satisfaction in the delivery of a college course on that professor's campus.

Your report must include the following format, not necessarily with any sort of headings:

  1. objectives of the research
  2. source of the data
  3. discussion of the methodology
  4. discussion of the findings
  5. discussion of the conclusions

The report should not include the spreadsheet itself; the spreadsheet is merely a working document that is a tool to assist in your analysis.  That is, the report should be understandable without your spreadsheet.  However, for the sake of grading your report for this class, do submit your spreadsheet as a separate (independent) document.