Texas A&M University-Texarkana MKT 467
Consumer Behavior

http://www.tamut.edu/~bowen/

Fall 2003

FACULTY CONTACT INFO MEETING TIME & PLACE TEXTBOOK COURSE INFO COURSE OBJECTIVES SCHEDULE TERM PROJECTS ATTENDANCE EVALUATION METHODS GRADING SYSTEM  
ANNOUNCEMENTS:
  1. FACULTY :

    Instructor : Dr. Robert S. Owen
    Office : 215 Academic Building
    Office phone : (903) 223-3010
    Department phone : (903) 223-3021 (Loretta Williams)
    Fax : (903) 223-3121
    Email : robert[dot]owen[at]tamut[dot]edu
    Web site : www.tamut.edu/~bowen/
    Office Hours : TW 5:30-6:50 PM, R 12:35-2:00

  2. COURSE :

    1. Meeting Time and Place :
      Tuesday, 7:00-10:00 PM, Akin 137


    2. Course Material :

      Required   
      Textbook :
      Lindquist & Sirgy (2003), Shopper, Buyer, and Consumer BehaviorAtomic Dog Publishing.  Available from the publisher in paperback and paperless (online) media.
      Other   
      Materials :
      Access to the World Wide Web is required.

    3. Course Objectives :
      Throughout this course, students should be able to demonstrate:
      • knowledge and understanding of consumer behavior concepts, theory, and terminology
      • an understanding of consumer behavior from a variety of perspectives (multicultural, interdisciplinary, etc.)
      • an understanding of how marketing research, marketing strategy, and basic research on intra- and interpersonal processes play multiple roles in the discipline of marketing
      • an understanding of peoples' consumption-related behaviors
      • the ability to develop and evaluate marketing strategies intended to influence consumer behaviors
      • the ability to present analyses in written and oral form
        as an individual and/or team member

    4. Major Topics :
      These are approximate dates. 

      Week 1 :
      2 SEP  

       

      Week 2 :
      9 SEP  

       

      Week 3 :
      16 SEP  

       

      Week 4 :
      23 SEP  

       

      Week 5 :
      30 SEP  

       

      Week 6 :
      7 OCT  
      • EXAM 1 (150 points)

       

      Week 7 :
      14 OCT  

       

      Week 8 :
      21 OCT  

       

      Week 9 :
      28 OCT  

       

      Week 10 :
      4 NOV  

       

      Week 12 :
      11 NOV  

       

      Week 12 :
      18 NOV  

       

      25 NOV  
      • THANKSGIVING - no class

       

      Week 13 :
      2 DEC  
      • WRITTEN ATMOSPHERICS REPORT DUE (100 points)
      • EXAM 2 (150 points)

       

      Week 14 :
      9 DEC  
      • DRESS REHEARSAL

       

      Week 15 :
      16 DEC  
      • FINAL PERFORMANCE:
        Presentations to Class Client (100 points)

       




    5. Term Projects :

      We will be doing two consulting projects for two class clients.  Project 1 will require that you construct two versions of a persuasive message.  Loosely described: you will be proposing a persuasive message that is expected to be most effective under low involvement conditions, and another that is expected to be most effective under high involvement conditions. 

      Project 2 will require that you write a report (ten or fifteen pages), associated with the atmospherics of a business, for a second class consulting client.  The first project will be conducted in teams of two while the second will be conducted in teams of four.  These are both consulting projects for a real clients, so the exact issue in each case will be determined after we meet with our clients.

    6. Attendance :

      Students are expected to attend and participate in all class sessions.  Exams will be based in large part on issues discussed in class. 

    7. Evaluation Methods :

      Students will be evaluated on the basis of performance on two tests, the written persuasive message proposal, the team written consulting report, and the team consulting presentation.  Scores on the team written and oral work may be adjusted by ratings that each team member makes of each colleague.

    8. Grading System :

      Final grades will be based on the following totals in points:
       
       A=540-600 points
       B=480-539 points
       C=420-479 points
       D=360-419 points
       E=000-359 points
      Where:
       150=Exam 1
       150=Exam 2
       100=written message proposal (Project 1)
       100=written team consulting report (Project 2a)
       100=oral team consulting presentation (Project 2b)
       600 TOTAL POINTS POSSIBLE