- FACULTY :
| Instructor : |
Dr. Robert S. Owen
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| Office : |
215 Academic Building
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| Office phone : |
(903) 223-3010
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| Department phone : |
(903) 223-3021 (Loretta Williams)
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| Fax : |
(903) 223-3121
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| Email : |
robert[dot]owen[at]tamut[dot]edu
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| Web site : |
www.tamut.edu/~bowen/
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| Office Hours : |
TW 5:30-6:50 PM, R 12:35-2:00
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- COURSE :
- Meeting Time and Place :
Tuesday, 7:00-10:00 PM, Akin 137
- Course Material :
Required
Textbook : |
Lindquist & Sirgy (2003),
Shopper, Buyer, and Consumer Behavior.
Atomic Dog Publishing.
Available from the publisher in paperback and paperless (online) media.
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Other
Materials : |
Access to the World Wide Web is required.
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- Course Objectives :
Throughout this course, students should be able to demonstrate:
- knowledge and understanding of consumer behavior concepts,
theory, and terminology
- an understanding of consumer behavior from a variety of perspectives
(multicultural, interdisciplinary, etc.)
- an understanding of how marketing research, marketing strategy,
and basic research on intra- and interpersonal processes play
multiple roles in the discipline of marketing
- an understanding of peoples' consumption-related behaviors
- the ability to develop and evaluate marketing strategies intended
to influence consumer behaviors
- the ability to present analyses in written and oral form
as an individual and/or team member
- Major Topics :
These are approximate dates.
Week 1 :
2 SEP |
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Week 2 :
9 SEP |
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Week 3 :
16 SEP |
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Week 4 :
23 SEP |
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Week 5 :
30 SEP |
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Week 6 :
7 OCT |
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Week 7 :
14 OCT |
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Week 8 :
21 OCT |
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Week 9 :
28 OCT |
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Week 10 :
4 NOV |
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Week 12 :
11 NOV |
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Week 12 :
18 NOV |
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|
25 NOV |
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Week 13 :
2 DEC |
- WRITTEN ATMOSPHERICS REPORT DUE
(100 points)
- EXAM 2 (150 points)
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Week 14 :
9 DEC |
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Week 15 :
16 DEC |
- FINAL PERFORMANCE:
Presentations to Class Client (100 points)
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- Term Projects :
We will be doing two consulting projects for two class clients.
Project 1 will require that you construct
two versions of a persuasive message.
Loosely described: you will be proposing a persuasive message that
is expected to be most effective under low involvement conditions,
and another that is expected to be most effective under high
involvement conditions.
Project 2 will require that you write
a report (ten or fifteen pages), associated with the atmospherics of
a business, for a second class consulting client.
The first project will be conducted in teams of two while the second will
be conducted in teams of four.
These are both consulting projects for a real clients, so the exact
issue in each case will be determined after we meet with our clients.
- Attendance :
Students are expected to attend and participate in all class sessions.
Exams will be based in large part on issues discussed in class.
- Evaluation Methods :
Students will be evaluated on the basis of performance on
two tests,
the written persuasive message proposal,
the team written consulting report, and
the team consulting presentation.
Scores on the team written and oral work may be
adjusted by ratings that each team member makes of
each colleague.
- Grading System :
Final grades will be based on the following totals in points:
A=540-600 points
B=480-539 points
C=420-479 points
D=360-419 points
E=000-359 points
Where:
150=Exam 1
150=Exam 2
100=written message proposal (Project 1)
100=written team consulting report (Project 2a)
100=oral team consulting presentation (Project 2b)
600 TOTAL POINTS POSSIBLE
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