Texas A&M University-Texarkana MKT 521
Marketing Management

http://www.tamut.edu/~bowen/

Fall 2003

FACULTY CONTACT INFO MEETING TIME & PLACE TEXTBOOK COURSE INFO COURSE OBJECTIVES SCHEDULE TERM PROJECTS ATTENDANCE EVALUATION METHODS GRADING SYSTEM  
ANNOUNCEMENTS:

| THS links | QBe assignment | situation analysis assignment |
| presentation schedule | quiz 1 | quiz 2 | quiz 3 |

  1. FACULTY :

    Instructor : Dr. Robert S. Owen
    Office : 215 Academic Building
    Office phone : (903) 223-3010
    Department phone : (903) 223-3021 (Loretta Williams)
    Fax : (903) 223-3121
    Email : robert(dot)owen(at)tamut(dot)edu
    Web site : www.tamut.edu/~bowen/
    Office Hours : Office Hours : TW 5:30-6:50 PM, R 12:35-2:00

  2. COURSE :

    1. Meeting Time and Place :
      Wednesday, 7:00-10:00 PM, 256 Academic Building

    2. Course Material :
      Required   
      Textbook :
      Evans & Berman (2002), Marketing in the 21st Century (8th Edition).  Atomic Dog Publishing.  Available from the publisher in paperback and paperless (online) media.
      Other   
      Materials :
      Access to the World Wide Web is required.

    3. Course Objectives :
      Throughout this course, students should be able to demonstrate:
      • knowledge of basic marketing principles and strategy
      • the ability to analyze marketing problems and situations
      • the skill to present knowledge and analyses in written form
      • the skill to present knowledge and analyses in oral form
      • the ability to work independently
      • the ability to work as a member of a team

    4. Major Topics :
      These are approximate dates. 

      Week 1
      27 AUG
      • Introduction to class and course
        • Assignments:
          • Read Appendix A, pp. A1-A7, Careers in Marketing
      • Controllable Factors of Marketing
      • External Uncontrollable Factors of Marketing
        • Assignments:

         

      Week 2
      3 SEP
      • Quantitative Analysis for Marketing Decision Making
        • Assignments:
          • Read Ch. 20, pp. 594-613, Considerations in Price Planning
          • Read Ch. 21, pp. 614-640, Developing and Applying a Pricing Strategy
          • Read Appendix B, pp. A8-A20, Marketing Mathematics
          • Read link Breakeven Analysis
          • Practice problems at link Sample Breakeven Problems
      • Forecasting
      •  

      Week 3
      10 SEP

       

      Week 4
      17 SEP
      • Marketing Strategy, Product Portfolio Management
        • Assignments:
          • Read Ch. 3, pp. 50-83, Developing and Enacting Strategic Marketing Plans
          • Read Ch. 10, pp. 283-311, Developing a Target Market Strategy
          • Read Ch. 13, pp. 384-411, Conceiving, Developing, and Managing Products
          • Read link Marketing Strategy
          • Read link Market Segmentation

           

      Week 5
      24 SEP

       

      Week 6
      1 OCT
      • QUIZ 1
      • Consumer Psychology and Buying Behavior

       

      Week 7
      8 OCT
      • ketchup - we should be way behind by now
      • Organizational Buying Behavior; Salesforce Issues
      • Student Presentations
        • Assignments:
          • Read chapters, links at TSOC

       

      Week 8
      15 OCT

       

      Week 9
      22 OCT

       

      Week 10
      29 OCT
      • QUIZ 2

       

      Week 11
      5 NOV

       

      Week 12
      12 NOV

       

      Week 13
      19 NOV

       

      26 NOV
      • THANKSGIVING - no class

       

      Week 14
      3 DEC

       

      Week 15
      10 DEC

       

    5. Course Projects :
      Students will work as individuals on in-class exams.  Students will work as individuals to make a topic presentation (with written hand-out).  Students will work in teams to write a breakeven report for a class client.  Students will work in teams to write a CI research report for a class client.  Students will work in teams to write and present a situation analysis for a class client. 

    6. Attendance :
      Students are expected to attend and participate in all class sessions and will be dropped for excessive absence. 

    7. Evaluation Methods :
      Students will be evaluated on both individual and team work in both written and oral presentations and on three brief exams.

    8. Grading System :
      Final grades will be based on the following totals in points:

       A=540-600 points
       B=480-539
       C=420-479
       D=360-419
       E=000-359
      Where:
       180=Quizzes
        90=Breakeven Report
        60=Topic Presentation
        30=Topic Presentation handout
        90=Tourism Study
        75=Situation Analysis - written report
        75=Situation Analysis - client presentation
       600 TOTAL POINTS POSSIBLE