15 OCT
BREAKEVEN REPORT due (changed to 130 points)
PRODUCT DEVELOPMENT, BRANDING, PRICING
Anita M: customer needs and product development at PP
Kandi K: product costing and sales proposal development at PP

22 OCT
CONSUMER BEHAVIOR
Jami J: psychographic segmentation
Canji W: Internet advertising

29 OCT
QUIZ 2 (60 points)

5 NOV
PROMOTION
Kenya B: radio advertising
Billy C: TV advertising

12 NOV
BUSINESS LOGISTICS
Hetal B: franchising
Kelley C: costs customer service tradeoffs

19 NOV
WRITTEN SITUATION ANALYSIS DUE (changed to 100 points)
PUBLIC POLICY, ETHICS, GLOBAL MARKETING
Kalini R: ethics and public policy in the accounting profession
Russel C: setting utility rates

26 NOV
THANKSGIVING - no class

3 DEC
QUIZ 3 (60 points)
PRESENTATION DRESS REHEARSAL

10 DEC
PRESENTATION TO CLASS CLIENT (changed to 100 points)