- FACULTY :
| Instructor :
Dr. Robert S. Owen
| Office :
215 Academic Building
| Office phone :
| Department phone :
(903) 223-3021 (Loretta Williams)
| Fax :
| Email :
| Web site :
| Office Hours :
TW 5:30-6:50 PM, R 12:35-2:00
- COURSE :
- Meeting Time and Place :
Tuesday, Thursday, 11:00-12:30, 149 Academic Building
- Course Material :
Evans & Berman (2002),
Marketing in the 21st Century
Atomic Dog Publishing.
Available from the publisher in paperback and paperless (online) media.
Access to the World Wide Web is required.
- Course Objectives :
Throughout this course, students should be able to demonstrate:
- knowledge and understanding of marketing concepts and
terminology which form the foundation for advanced
coursework and practice in business
- awareness of the relevance of marketing theory within the environment
- the ability to analyze marketing problems and situations
- the ability to work as a member of a team
- the ability to present analyses in written and oral form
as a team member
- Major Topics :
These are approximate dates.
- Term Consulting Project :
We will be conducting a situation analysis for the author of a book.
The details of the project are in a
Students will be working in teams of about four or five.
The final deliverable product of each team's consulting efforts
will be a written environmental assessment (probably around
fifteen or twenty pages) and a formal presentation to the client.
The author is a pastor and the book is of a religious nature.
The project will require a systematic analysis of the marketing environment for
this proposed product and nothing more; you are not to bring any personal views
of religion or philosophy into our class discussions, into your team discussions,
into the written report, or into the oral presentation to the client.
If you feel uncomfortable with the topic of this project, please make an appointment
for a time outside of class to discuss an alternative assignment with the professor.
- Attendance :
Students are expected to attend and participate in all class sessions.
Exams will be based in large part on issues discussed in class.
Team meetings will be a formal part of our class meetings,
and students who are not present to complete graded assignments
associated with these meetings will be compensated with a
score of zero for that day of work.
- Evaluation Methods :
Students will be evaluated on the basis of performance on
two in-class exams (50%, individual),
in-class meetings with a consulting team (10%),
a team written draft consulting report (10%),
a team written final consulting report (15%),
and a team oral consulting presentation (15%).
Scores on the team written and oral work may be
adjusted by ratings that each team member makes of
each team colleague.
- Grading System :
Final grades will be based on the following totals in points:
60=In-class Team Meetings
60=Draft Team Report
90=Final Team Report
600 TOTAL POINTS POSSIBLE