• knowledge of basic marketing principles and strategy
• the ability to analyze marketing problems and situations
• the skill to present knowledge and analyses in written form
• the skill to present knowledge and analyses in oral form
• the ability to work independently
• the ability to work as a member of a team

Week 1 23 AUG	Introduction to class and course Assignments: Read Chapter 1, Marketing in the New Economy Read Chapter 2, Strategic Marketing Planning Read Appendix A, Marketing Plan Worksheets Read Appendix B, Example Marketing Plans Controllable Factors of Marketing Assignments: Read link An Overview of Marketing
Week 2 30 AUG	External Uncontrollable Factors of Marketing Assignments: Read Ch. 3, Situation Analysis: Collecting and Analyzing Marketing Information Read Ch. 4, SWOT Analysis: A Framework for Developing Marketing Strategy Read link Marketing Environment Marketing Implementation and Control Assignments: Read Ch. 11, Marketing Implementation and Control
6 SEP	LABOR DAY - no class
Week 3 13 SEP	SUBMIT DISCUSSION TOPIC PROPOSAL Quantitative Analysis for Marketing Decision Making Assignments: Read Ch. 11 Appendix, Assessing the Financial Impact of the Marketing Plan Read link Breakeven Analysis Practice problems at link Sample Breakeven Problems Forecasting Assignments: Read link Market Forecasting and link Sales Forecasting
Week 4 20 SEP	Marketing Strategy, Product Portfolio Management Assignments: Read Ch. 7, Product Strategy Read link Marketing Strategy
Week 5 27 SEP	Marketing Research; Competitive Intelligence Assignments: Read Ch. 3, Situation Analysis: Collecting and Analyzing Marketing Information Read link Marketing Research Optional: read link Qualitative Analysis With a Spreadsheet Optional: read link sample qualitative analysis
Week 6 4 OCT	Consumer Psychology, Organizational Buyer Behavior, Market Segmentation, and Target Marketing Assignments: Read Ch. 5, Managing Customer Relationships Read Ch. 6, Market Segmentation, Target Marketing, and Positioning Read link Consumer Behavior Read link Organizational Buying Behavior Read link Market Segmentation
Week 7 11 OCT	EXAM 1
Week 8 18 OCT	SUBMIT BREAKEVEN REPORT Product Quality, Product Strategies Student Presentations Assignments: Read Ch. 7, Product Strategy Read link Product and Branding Strategy
Week 9 25 OCT	Promotion Issues; Personal Selling Issues Student Presentations Assignments: Read Ch. 5, Managing Customer Relationships Read Ch. 10, Integrated Marketing Communications Read links at TSOC
Week 10 1 NOV	Distribution and Logistics Issues Student Presentations Assignments: Read Ch. 9, Distribution and Supply Chain Management Read links at TSOC
Week 11 8 NOV	Pricing Issues Student Presentations Assignments: Read Ch. 8, Pricing Strategy Read links at TSOC
Week 12 15 NOV	International Issues, Ethics Student Presentations Assignments: Read Ch. 12, Marketing Ethics and Social Responsibility Read chapters, links at TSOC
22-26 NOV	THANKSGIVING BREAK - no class
Week 13 29 NOV	EXAM 2
Week 14 6 DEC	DRESS REHEARSAL WRITTEN SITUATION ANALYSIS DUE
Week 15 13 DEC	PRESENTATION TO CLASS CLIENT

 A=540-600 points
 B=480-539
 C=420-479
 D=360-419
 E=000-359

 100=Exams 1
 100=Exams 2
  60=Breakeven Report
  70=Topic Presentation
  70=Topic Presentation handout
 100=Situation Analysis - written report
 100=Situation Analysis - client presentation
 600 TOTAL POINTS POSSIBLE