Texas A&M University-Texarkana MKT 521
Marketing Management

http://www.tamut.edu/~bowen/

Fall 2004

FACULTY CONTACT INFO MEETING TIME & PLACE TEXTBOOK COURSE INFO COURSE OBJECTIVES SCHEDULE TERM PROJECTS ATTENDANCE EVALUATION METHODS GRADING SYSTEM  
ANNOUNCEMENTS: | more info on the breakeven project | EXAM 1 | exam 2 issues ot ponder | EXAM 2 |
  1. FACULTY :

    Instructor : Dr. Robert S. Owen
    Office : 215 Academic Building
    Office phone : (903) 223-3010
    Department phone : (903) 223-3021 (Loretta Williams)
    Fax : (903) 223-3121
    Email : robert(dot)owen(at)tamut(dot)edu
    Web site : www.tamut.edu/~bowen/
    Office Hours : 4:00-5:50 MWR

  2. COURSE :

    1. Meeting Time and Place :
      Monday, 6:00-8:45, 130 Akin

    2. Course Material :
      Required   
      Textbook :
      Ferrell & Hartline (2005), Marketing Strategy (3rd Edition).  Southwestern.  ISBN 0-324-20140-0.
      Optional   
      Textbook :
      Evans & Berman (2002), Marketing in the 21st Century
      (8th Edition).  Atomic Dog Publishing
      Other   
      Materials :
      Access to the World Wide Web is required.

    3. Course Objectives :
      Throughout this course, students should be able to demonstrate:
      • knowledge of basic marketing principles and strategy
      • the ability to analyze marketing problems and situations
      • the skill to present knowledge and analyses in written form
      • the skill to present knowledge and analyses in oral form
      • the ability to work independently
      • the ability to work as a member of a team

    4. Major Topics :
      These are approximate dates. 

      Week 1
      23 AUG
      • Introduction to class and course
        • Assignments:
          • Read Chapter 1, Marketing in the New Economy
          • Read Chapter 2, Strategic Marketing Planning
          • Read Appendix A, Marketing Plan Worksheets
          • Read Appendix B, Example Marketing Plans
      • Controllable Factors of Marketing
      •  

      Week 2
      30 AUG
      • External Uncontrollable Factors of Marketing
        • Assignments:
          • Read Ch. 3, Situation Analysis: Collecting and Analyzing Marketing Information
          • Read Ch. 4, SWOT Analysis: A Framework for Developing Marketing Strategy
          • Read link Marketing Environment
      • Marketing Implementation and Control
        • Assignments:
          • Read Ch. 11, Marketing Implementation and Control

         

      6 SEP
      • LABOR DAY - no class

       

      Week 3
      13 SEP
      Week 4
      20 SEP
      • Marketing Strategy, Product Portfolio Management
      Week 5
      27 SEP

       

      Week 6
      4 OCT

       

      Week 7
      11 OCT
      • EXAM 1

       

      Week 8
      18 OCT

       

      Week 9
      25 OCT
      • Promotion Issues; Personal Selling Issues
      • Student Presentations
        • Assignments:
          • Read Ch. 5, Managing Customer Relationships
          • Read Ch. 10, Integrated Marketing Communications
          • Read links at TSOC

       

      Week 10
      1 NOV
      • Distribution and Logistics Issues
      • Student Presentations
        • Assignments:
          • Read Ch. 9, Distribution and Supply Chain Management
          • Read links at TSOC

       

      Week 11
      8 NOV

       

      Week 12
      15 NOV
      • International Issues, Ethics
      • Student Presentations
        • Assignments:
          • Read Ch. 12, Marketing Ethics and Social Responsibility
          • Read chapters, links at TSOC

       

      22-26 NOV
      • THANKSGIVING BREAK - no class

       

      Week 13
      29 NOV
      • EXAM 2

       

      Week 14
      6 DEC

       

      Week 15
      13 DEC

       

    5. Course Projects :
      Students will work as individuals on in-class exams.  Students will work as individuals to make a topic presentation (with written hand-out).  Students will work in teams to write a breakeven report for a class client.  Students will work in teams to write and present a CI research report or situation analysis for a class client. 

    6. Attendance :
      Students are expected to attend and participate in all class sessions and will be dropped for excessive absence. 

    7. Evaluation Methods :
      Students will be evaluated on both individual and team work in both written and oral presentations and two written exams.

    8. Grading System :
      Final grades will be based on the following totals in points:

       A=540-600 points
       B=480-539
       C=420-479
       D=360-419
       E=000-359
      Where:
       100=Exams 1
       100=Exams 2
        60=Breakeven Report
        70=Topic Presentation
        70=Topic Presentation handout
       100=Situation Analysis - written report
       100=Situation Analysis - client presentation
       600 TOTAL POINTS POSSIBLE