Texas A&M University-Texarkana MKT 436
Marketing Research
http://www.tamut.edu/~bowen/

Fall 2004

• FACULTY CONTACT INFO • MEETING TIME & PLACE • TEXTBOOK • COURSE INFO • COURSE OBJECTIVES • SCHEDULE • TERM PROJECTS • ATTENDANCE • EVALUATION METHODS • GRADING SYSTEM •  
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  1. FACULTY :

    Instructor : Dr. Robert S. Owen
    Office : 215 Academic Building
    Office phone : (903) 223-3010
    Department phone : (903) 223-3021 (Loretta Williams)
    Fax : (903) 223-3121
    Email : robert(dot)owen(at)tamut(dot)edu
    Web site : www.tamut.edu/~bowen/
    Office Hours : 4:00-5:50 MWR

  2. COURSE :

    1. Meeting Time and Place :
      Wednesday, 6:00-8:45, 117 Akin

    2. Course Material :
      Required   
      Textbook :       		William Trochim (2001), The Research Methods Knowledge Base (Second Edition).  Atomic Dog Publishing. Available from the publisher in paperback and paperless (online) media.
      Other   
      Materials :       		Access to the World Wide Web is required.

    3. Course Objectives :
      Throughout this course, students should be able to demonstrate:
      • knowledge of basic marketing research principles and theory
      • the ability to design marketing research projects
      • the ability to analyze marketing data
      • the ability to write/present various types of marketing research reports
      • the ability to work independently
      • the ability to work as a member of a team

    4. Major Topics :
      These are approximate dates. 

      Week 1
      25 AUG

       
      Week 2
      1 SEP
      Week 3
      8 SEP

       
      Week 4
      15 SEP
      • Survey and research scaling
      Week 5
      22 SEP
      • Qualitative and observational research
      • Individual depth interviews and focus group research
      • Synchronous and asynchronous online research

       
      Week 6
      29 SEP

       
      Week 7
      6 OCT
      • QUIZ 1
      • Project design
        • Assignments:
          • Read Ch. 6, 7, 8, 9

       
      Week 8
      13 OCT

       
      Week 9
      20 OCT

       
      Week 10
      27 OCT
      • ketchup; finish usability study

       
      Week 11
      3 NOV
      • Finding grants, finding clients, proposal writing, and report writing
        • Assignments:
          • Read Ch. 12

       
      Week 12
      10 NOV

       
      Week 13
      17 NOV
      • Quantitative methods

       
      22-26 NOV
      • THANKSGIVING - no class

       
      Week 14
      1 DEC

       
      Week 15
      8 DEC
      • PRESENTATION TO CLASS CLIENT

       

    5. Course Projects :
      Students will work as individuals on in-class exams.  Students will work in teams to write a marketing research proposal for a class client.  Students will work as individuals in writing all other projects, but it is expected that students will work collaboratively in developing the project.  For example, the qualitative spreadsheet analysis will require individual work in doing the analysis and writing the report, but the project will be needlessly time consuming if students do not share in the task of developing the grid (spreadsheet) that is used in organizing the raw data.

    6. Attendance :
      The ability to conduct each the projects requires class participation on the day that the topic is discussed.  Private tutoring will not be given for students who miss a class; students will be dropped for excessive absence. 

    7. Evaluation Methods :
      Students will be evaluated on both individual and team projects and on two brief exams.

    8. Grading System :
      Final grades will be based on the following totals in points:

       A=540-600 points
       B=480-539
       C=420-479
       D=360-419
       E=000-359
      Where:
       120=Quizzes (2)
        30=secondary data study
        30=recruiting screener
        30=survey proposal
        30=IDI/focus group topic guide
        60=qualitative analysis
        30=project management proposal
        60=usability study
        30=quantitative analysis
        90=written client research proposal
        90=client presentation (with written proposal)
       600 TOTAL POINTS POSSIBLE