Visit Epinions.com reviews of Dallas, TX and do a written content analysis of the comments that are posted.  Your analysis must not be anecdotal, but must be based on an analysis that is substantiated with the spreadsheet method that we used in class.  The objective of this research is to determine what people like and dislike about living in or visiting Dallas, TX.  This would help us to better understand what travelers, tourists, and corporate planners might use in evaluating Texarkana as a travel destination or as a permanent home.  Your report should end with recommendations regarding features that should be emphasized when promoting a Texas city to outsiders. 

Do an analysis of the first thirty usable evaluations that are posted using the following guide: 

1. Be sure that the list of reviews is sorted by date, starting with the most recent.  Note that the link above should result in a date-sorted list; clicking on "sort by review date" will reverse the sorting.  Be sure that the list is sorted to start with the most recent.

2. Don't use any review that is labeled as "top reviewer."

3. Don't use any review that is not general to the greater Dallas area, such as a review that is primarily focused on a particular restaurant.

Your report must indicate how many reviews were skipped and why they were skipped.

Although the report itself is to be an individual effort, you are encouraged to work collaboratively with other class members to develop the grid that is used in your analysis.

Your report must include the following format, not necessarily with any sort of headings:

1. objectives of the research

2. source of the data

3. discussion of the methodology

4. discussion of the findings

5. discussion of the conclusions
   (implications / recommendations)

The report should not include the spreadsheet itself; the spreadsheet is merely a working document that is a tool to assist in your analysis.  That is, the report should be understandable without your spreadsheet.  However, your spreadsheet must be readily available if the client wants to see it and absolutely must be submitted to me as your boss.  That is, for the sake of grading your report for this class, you must submit your spreadsheet as a separate (independent) document.