Texas A&M University-Texarkana MKT 521
Marketing Management


Fall 2007


  1. FACULTY :

    Instructor : Dr. Robert S. Owen
    Office : 215 Academic Building
    Office phone : (903) 223-3010
    Department phone : (903) 223-3021 (Loretta Williams)
    Fax : (903) 223-3121
    Email : robert(dot)owen(at)tamut(dot)edu
    Web site : www.tamut.edu/~bowen/
    Office Hours : TWR 4:45-6:45

  2. COURSE :

    1. Meeting Time and Place :
      Thursday, 7:00-9:45, 130 Akin

    2. Course Material :
      Textbooks :
      Ferrell & Hartline (2008), Marketing Strategy
      (4th Edition).  Thompson South-Western. 
        Lamb, Hair, & McDaniel (2007), MKTG
      (2007-2008 Edition).  Thompson South-Western. 
      Materials :
      Access to the World Wide Web is required.

    3. Catalog Description :
      "An advanced marketing course utilizing an analytical approach to solving marketing problems involved in goal setting, planning, and strategies as they apply to product policy, pricing objectives, promotional objectives, distribution policy and marketing research."

    4. Course Objectives :
      Throughout this course, students should be able to demonstrate:
      • knowledge of basic marketing principles and strategy
      • the ability to analyze marketing problems and situations

    5. Major Topics :
      These are approximate dates. 

      Week 1
      23 AUG
      • Introduction to class and course
      • Introduction to client project and situation analyses
      • Internal and controllable factors of marketing


      Week 2
      30 AUG
      • External Uncontrollable Factors of Marketing
      • Marketing Implementation and Control
        • Assignments:
          • Ferrell & Hartline Ch. 11


      Week 3
      6 SEP
      • Marketing Strategy, Product Portfolio Management
        • Assignments:


      Week 4
      13 SEP


      Week 5
      20 SEP


      Week 6
      27 SEP


      Week 7
      4 OCT


      Week 8
      11 OCT
      • Product Quality, Product Strategies, Branding Strategies, Services Management
      • Product strategies


      Week 9
      18 OCT


      Week 10
      25 OCT
      • Logistics and Retailing Strategies


      Week 11
      1 NOV
      • Pricing strategies
        • Assignments:
          • Ferrell & Hartline Ch. 8
          • Lamb, Hair, & McDaniel Ch. 17, 18
          • links Pricing


      Week 12
      8 NOV


      Week 13
      15 NOV
      • EXAM 2
      • team meetings


      21-23 NOV
      • THANKSGIVING BREAK - no class


      Week 14
      29 NOV


      Week 15
      6 DEC


    6. Course Projects :
      Students will work in teams to write and present a situation analysis for a class client.  If you want to quit a team, you may do so to work alone as long as your team members have all jointly conducted work to that point and as long as you leave all of your work to that point with the team.  If you object to presenting your work to the class client, you may schedule a time at a later date to present to your professor and other faculty; this will most likely require that you take an incomplete.  Students will otherwise work as individuals on in-class exams and any other projects. 

    7. Attendance :
      Students are expected to attend and participate in all class sessions and will be dropped for excessive absence. 

    8. Evaluation Methods :
      Students will be evaluated on two individual exams and a team project.  The team project will be a live case analysis with a deliverable that includes a written strategy report and a presentation to the client.  Exams will each include multiple choice questions and a problem solving component.

    9. Grading System :
      Final grades will be based on the following totals in points:

       A=540-600 points
       200=Exam 1
       200=Exam 2
       100=Situation Analysis - written report
       100=Situation Analysis - client presentation

    10. University Academic Honesty Statement:
      "Academic honesty is expected of students enrolled in this course.  Cheating on examinations, unauthorized collaboration, falsification of research data, plagiarism, and copying or undocumented use of materials from any source constitute academic dishonesty and may be grounds for a grade of 'F' in the course and/or disciplinary action.  For additional information see the university rules."

    11. University Accommodations Statement:
      "Accommodations - Accommodations can be provided for students with a disability only after the student requests an accommodation and provides the appropriate written documentation of a disability.  To request accommodations for this course students are responsible for the following:

      1. contact the A&M-Texarkana Student Services Office to request appropriate accommodations;
      2. provide documentation of a disability to the A&M-Texarkana Student Services Office and documentation must be less than 5 years old; and
      3. contact the instructor to discuss implementation of accommodations for this course.

      The Student Services Office is located in room 227 in the Akin building or you can call 903-223-3062 for additional information."