Texarkana Restaurant Reviews Content Analysis
due in two weeks

Visit the restaurant section of RateTexarkana.com and do a written content analysis of the comments that are posted.  Use all restaurants that have been rated 20 or more times (and no other restaurants).  Your analysis must not be anecdotal, but must be based on an analysis that is substantiated with the spreadsheet method that we used in class.  The objective of this research is to determine what people like and dislike about restaurants in Texarkana.  Your report must end with recommendations regarding features that should be emphasized by restaurants located in Texarkana. 

If you skip any reviews, your report must indicate how many reviews were skipped and why they were skipped (i.e., indicate how many total reviews were in your data set and how many were usable). 

Your report must include the following format, not necessarily with any sort of headings:

  1. objectives of the research

  2. source of the data

  3. discussion of the methodology

  4. discussion of the findings

  5. discussion of the conclusions
    (implications / recommendations)

The report should not include the spreadsheet itself; the spreadsheet is merely a working document that is a tool to assist in your analysis.  That is, the report should be understandable without your spreadsheet.  However, your spreadsheet must be readily available if the client wants to see it and absolutely must be submitted to me as your boss.  That is, for the sake of grading your report for this class, you must submit your spreadsheet as a separate (independent) document.

You are encouraged to collaborate with other class members in deciding how to set up the spreadsheet, how to interpret and enter data, and how to interpret the results.  Your final analysis and report submission, however, must clearly be your own work.