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EXAMS
Exams MUST be taken in the Testing Center on campus; none of the exams will be online. Since opening and closing times can vary, you are responsible for checking. If you live too far away to use our testing center, you MUST make arrangements at the start of the term for exams to be proctored at the testing center of a local college. These arrangements must be made formally with both your local testing center and with me. As of the start of the semester, my expectation is for exams that are fifty multiple choice questions each, closed book, closed notes. Exams will be rescheduled as essay exams if I have concerns that an exam has been compromised. The reason for fifty questions is that fewer probably cannot do a good job of discriminating levels of knowledge, and more are probably a better measure of endurance rather than of the subject material. Note that my exams might be different from what you have seen on textbook publisher's Web sites. My online notes and our online discussions should give you some hints as to the issues that I believe to be important (i.e., what to expect on the exams). Balance your focus between the textbooks, the online notes, and the online discussions. As a generalization, anyone who is familiar with the basic principles of marketing and issues of marketing management and strategy should be able to do well on my exams, whether or not s/he read a particular book or studied under a particular professor. However, you want to pay close attention to the assigned textbooks and to my notes and to my discussions to be sure that you are familiar with what I believe to be those basic principles. |