- FACULTY :
- COURSE :
- Meeting Time and Place :
R, 1:00-3:45, 126 Academic Building
- Course Materials :
Lamb, Hair, & McDaniel (2010),
SouthWestern Cengage Learning.
| Other :
Access to the World Wide Web is required.
- Catalog Description :
"An introductory course in marketing presenting the
basic components of marketing including product promotion,
pricing, and distribution of goods and services with a
set of controllable and non-controllable environmental
- Course Objectives :
Throughout this course, students should be able to demonstrate:
- knowledge and understanding of marketing concepts and
terminology which form the foundation for advanced
coursework and practice in business
- awareness of the relevance of marketing theory within the environment
- the ability to analyze marketing problems and situations
- the ability to work as a member of a team
- the ability to present analyses in written and oral form
as a team member
- Major Topics :
These are approximate dates.
- Term Consulting Project :
We will be doing an environmental analysis for a local business.
The exact details
of our assignment will be worked out during the
first three weeks of the semester, with a written document
outlining specifics of the assignment to be posted at the course
Web site around the fourth week.
Students will be working in teams of about four or five.
The final deliverable product of each team's consulting efforts
will be a written environmental assessment (probably around
fifteen or twenty pages) and a formal presentation.
- Attendance :
Students are expected to attend and participate in all class sessions.
Exams will be based in large part on issues discussed in class
(i.e., not everything will be out of the book).
Team meetings will be a formal part of our class meetings,
and students who are not present to complete graded assignments
associated with these meetings will be compensated with a
score of zero for that day of work; this will be used
in part to adjust the student's score on team efforts.
Excessive absence may result in a student being dropped from the course.
- Evaluation Methods :
Students will be evaluated on the basis of performance on
three in-class exams (75%, individual),
a written team consulting report (12.5%),
and a team consulting presentation (12.5%).
Individual student scores on team work will be weighted
by attendance at in-class team meetings and by ratings
that team members make of each team colleague.
- Grading System :
Final grades will be based on the following totals in points:
75=Final Team Report (weighted by contribution to team)
75=Team Presentation (weighted by contribution to team)
600 TOTAL POINTS POSSIBLE
- University Academic Honesty Statement :
"Academic honesty is expected of students enrolled
in this course.
Cheating on examinations, unauthorized collaboration,
falsification of research data, plagiarism, and copying or
undocumented use of materials from any source constitute
academic dishonesty and may be grounds for a grade of 'F'
in the course and/or disciplinary action.
For additional information see the university rules."
- University Accommodations Statement :
"Students with disabilities may request
reasonable accommodations through the A&M-Texarkana
Disability Services Office by calling 903-223-3062."
- Program Goals :
"At the completion of the BBA program, a BBA degree
recipient should have the following skills and competencies:
- Goal 1: Our graduates will be competent in the broad
business disciplines that underlie the BBA degree.
- Goal 2: Our graduates will be competent in the discipline
of their chosen major or concentration.
- Goal 3: Our graduates will demonstrate critical thinking
- Goal 4: Our graduates will be able to communicate effectively
in writing and in front of a group.
- Goal 5: Our graduates will be competent in the use of
analytical tools via business software tools.
- Goal 6: Our graduates will be able to properly integrate
business disciplines in developing holistic, multi-functional
- Goal 7: Our graduates will be able to correctly analyze