Texas A&M University-Texarkana MKT 363
Marketing Principles


Fall 2010

fixed grade total to 400 pt. scale; classroom changed to 140
  1. FACULTY :

    Instructor : Dr. Robert S. Owen
    Office : 215 Academic Building
    Office phone : (903) 223-3010
    Department phone : (903) 223-3020 (Sue Hughes)
    Fax : (903) 223-3121
    Email : robert(dot)owen(at)tamut(dot)edu
    Web site : www.tamut.edu/~bowen/
    Office Hours : TW 1:00 - 5:00, R 3:00 - 5:00
    check twitter.com/robertowenphd for availability

  2. COURSE :

    1. Meeting Time and Place :
      R, 12:00-2:45, Akin 140 (permanent 4th week change)

    2. Course Materials :
      Textbook: Lamb, Hair, & McDaniel (2011), MKTG4 (2010-2011 Edition), SouthWestern Cengage Learning. 
      Other : Access to the World Wide Web is required.

    3. Catalog Description :
      "An introductory course in marketing presenting the basic components of marketing including product promotion, pricing, and distribution of goods and services with a set of controllable and non-controllable environmental forces."

    4. Course Objectives :
      Throughout this course, students should be able to demonstrate:
      • knowledge and understanding of marketing concepts and terminology which form the foundation for advanced coursework and practice in business
      • awareness of the relevance of marketing theory within the environment
      • the ability to analyze marketing problems and situations
      • the ability to work as a member of a team
      • the ability to present analyses in written and oral form
        as a team member

    5. Major Topics :
      These are approximate dates. 

      Week 1
      26 AUG


      Week 2
      2 SEP


      Week 3
      9 SEP


      Week 4
      16 SEP


      Week 5
      23 SEP


      Week 6
      30 SEP


      Week 7
      7 OCT


      Week 8
      14 OCT


      Week 9
      21 OCT


      Week 10
      28 OCT


      Week 11
      4 NOV


      Week 12
      11 NOV


      Week 13
      18 NOV


      25-26 NOV
      • THANKSGIVING BREAK - no class


      Week 14
      2 DEC
      • EXAM 3


      Week 15
      9 DEC


    6. Term Consulting Project :
      We will be doing an environmental analysis for a local business.  The exact details of our assignment will be worked out during the first three weeks of the semester, with a written document outlining specifics of the assignment to be posted at the course Web site around the fourth week.  Students will be working in teams of about four or five.  The final deliverable product of each team's consulting efforts will be a written environmental assessment (probably around fifteen or twenty pages) and a formal presentation.

    7. Attendance :
      Students are expected to attend and participate in all class sessions.  Exams will be based in large part on issues discussed in class (i.e., not everything will be out of the book).  Team meetings will be a formal part of our class meetings, and students who are not present to complete graded assignments associated with these meetings will be compensated with a score of zero for that day of work; this will be used in part to adjust the student's score on team efforts.  Excessive absence may result in a student being dropped from the course.

    8. Evaluation Methods :
      Students will be evaluated on the basis of performance on three in-class exams (75%, individual), a written team consulting report (12.5%), and a team consulting presentation (12.5%).  Individual student scores on team work will be weighted by attendance at in-class team meetings and by ratings that team members make of each team colleague.

    9. Grading System :
      Final grades will be based on the following totals in points:
       A=360-400 points
       100=Exam 1
       100=Exam 2
       100=Exam 3
        50=Team Report (weighted by contribution to team)
        50=Team Presentation (weighted by contribution to team)

    10. University Academic Honesty Statement :
      "Academic honesty is expected of students enrolled in this course.  Cheating on examinations, unauthorized collaboration, falsification of research data, plagiarism, and copying or undocumented use of materials from any source constitute academic dishonesty and may be grounds for a grade of 'F' in the course and/or disciplinary action.  For additional information see the university rules."

    11. University Accommodations Statement :
      "Students with disabilities may request reasonable accommodations through the A&M-Texarkana Disability Services Office by calling 903-223-3062."

    12. Program Goals :
      "At the completion of the BBA program, a BBA degree recipient should have the following skills and competencies:

      • Goal 1: Our graduates will be competent in the broad business disciplines that underlie the BBA degree.
      • Goal 2: Our graduates will be competent in the discipline of their chosen major or concentration.
      • Goal 3: Our graduates will demonstrate critical thinking skills.
      • Goal 4: Our graduates will be able to communicate effectively in writing and in front of a group.
      • Goal 5: Our graduates will be competent in the use of analytical tools via business software tools.
      • Goal 6: Our graduates will be able to properly integrate business disciplines in developing holistic, multi-functional solutions.
      • Goal 7: Our graduates will be able to correctly analyze financial statements."

    13. "Upon application to Texas A&M University-Texarkana an individual will be assigned an A&M-Texarkana email account.  This email account will be used to deliver official university correspondence.  Each individual is responsible for information sent and received via the university email account and is expected to check the official A&M-Texarkana email account on a frequent and consistent basis.  Faculty and students are required to utilize the university email account when communicating about coursework."