Change in office hours: office hours are now:
M 12:45-2:45; 3:45-5:45
T 3:45-5:45
W 12:45-2:45; 3:45-5:45

1. FACULTY :

   Instructor :	Dr. Robert S. Owen
   Office :	UC 321F
   Office phone :	(903) 223-3010
   Department phone :	(903) 223-3020 (Sue Hughes)
   Fax :	(903) 223-3121
   Email :	robert(dot)owen(at)tamut(dot)edu
   Web site :	www.tamut.edu/~bowen/
   Office Hours :	MTW 1:00 - 4:30 check twitter.com/robertowenphd for availability

   
   

2. COURSE :
   1. Meeting Time and Place :

      M, 6:00-8:45, UC 217
      

   2. Course Material :

      Textbook :	Peter & Olson (2010), Consumer Behavior and Marketing Strategy, Ninth Edition, ISBN 9780073404769.  McGraw-Hill
      Other    Materials :	Access to the World Wide Web is required.

      
      

   3. Catalog Description :

      "The development of an accurate and comprehensive understanding of the consumer buying process and the important psychological variables that influence that process.  Prerequisite: MKT 363."

   4. Course Objectives :

      Throughout this course, students should be able to demonstrate:

      • knowledge and understanding of consumer behavior concepts, theory, and terminology
      • an understanding of consumer behavior from a variety of perspectives (multicultural, interdisciplinary, etc.)
      • an understanding of how marketing research, marketing strategy, and basic research on intra- and interpersonal processes play multiple roles in the discipline of marketing
      • an understanding of peoples' consumption-related behaviors
      • the ability to develop and evaluate marketing strategies intended to influence consumer behaviors
      • the ability to present analyses in written and oral form
        as an individual and/or team member

   5. Major Topics :

      These are approximate dates. 
      

      Week 1 : 27 AUG	course overview Ch. 1, Introduction to Consumer Behavior Ch. 2, A Framework for Consumer Analysis overview of consumer behavior consumerism, public policy, and ethics
      Week 2 : 3 SEP	Ch. 3, Affect and Cognition motivation and affect cognitive learning and memory
      Week 3 : 10 SEP	Ch. 4, Knowledge and Involvement ELM: involvement, knowledge, and persuasion
      Week 4 : 17 SEP	Ch. 5, Attention and Comprehension consumer information processing
      Week 5 : 24 SEP	Ch. 6, Attitudes and Intentions persuasion tripartite model and attitude measurement beliefs, attitudes, and behavior change: the Fishbein model
      Week 6 : 1 OCT	Ch. 17, Promotion Strategy Review
      Week 7 : 8 OCT	EXAM 1 WRITTEN PRINT MESSAGE PROPOSAL DUE PRESENTATION DRESS REHEARSAL
      Week 8 : 15 OCT	PRINT MESSAGE PRESENTATIONS to Class Client
      Week 9 : 22 OCT	Ch. 7, Consumer Decision Making consumer decision making
      Week 10 : 29 OCT	Ch. 8, Introduction to Behavior Ch. 9, Conditioning and Learning Ch. 10, Influencing Consumer Behaviors behavioral learning vicarious learning
      Week 11 : 5 NOV	Ch. 11, Introduction to the Environment Ch. 12, Cultural and Cross-Cultural Influences Ch. 13, Subculture and Social Class Ch. 14, Reference Groups and Family group influences culture and international issues subculture households and families income and social class social influence and compliance techniques
      Week 12 : 12 NOV	Ch. 15, Segmentation personality and psychographics
      Week 13 : 19 NOV	Ch. 16, Product Strategy Ch. 18, Pricing Strategy Ch. 19, Electronic Commerce and Channel Strategy YES, WE HAVE CLASS: Thanksgiving break starts on Thursday
      Week 14 : 26 NOV	EXAM 2 WRITTEN ATMOSPHERICS REPORT DUE PRESENTATION DRESS REHEARSAL
      Week 15 : 3 DEC	ATMOSPHERICS PRESENTATIONS to Class Client

   6. Term Projects :
      
      We will be doing two consulting projects for real class clients.  Project 1 will require that you construct two versions of a persuasive message for print ads for an assigned business or organization, accompanied by a brief discussion regarding theory associated with with each version.  Loosely described: you will be proposing a persuasive message that is expected to be most effective under low involvement and/or knowledge conditions, and another that is expected to be most effective under high involvement and/or knowledge conditions. 

      Project 2 will require that you write a report that is an analysis of the atmospherics of an assigned business or organization. 

      These are consulting projects for real clients, so the exact assignment in each case will be determined after we meet with our clients.

   7. Attendance :
      
      Students are expected to attend and participate in all class sessions.  Exams will be based in large part on issues discussed in class. 

   8. Evaluation Methods :
      
      Students will be evaluated on the basis of performance on two tests, a persuasive message proposal, and an atmospherics study.  Scores on the team written and oral work might be adjusted by ratings that each team member makes of each colleague.

   9. Grading System :
      
      Final grades will be based on the following totals in points:

       A=540-600 points
       B=480-539 points
       C=420-479 points
       D=360-419 points
       E=000-359 points
      

      Where:

       150=Exam 1
       150=Exam 2
       150=Message Proposal (Project 1, written and oral)
       150=Atmospherics Study (Project 2, written and oral)
       600 TOTAL POINTS POSSIBLE
      

      
      
      
   10. Academic Integrity :
       "Academic honesty is expected of students enrolled in this course. Cheating on examinations, unauthorized collaboration, falsification of research data, plagiarism, and undocumented use of materials from any source constitute academic dishonesty and may be grounds for a grade of 'F' in the course and/or disciplinary actions.  For additional information, see the university catalog."

   11. Disability Accommodations :
       "Students with disabilities may request reasonable accommodations through the A&M-Texarkana Disability Services Office by calling 903-223-3062."

   12. A&M-Texarkana Email Address :
       "Upon application to Texas A&M University-Texarkana an individual will be assigned an A&M-Texarkana email account.  This email account will be used to deliver official university correspondence.  Each individual is responsible for information sent and received via the university email account and is expected to check the official A&M-Texarkana email account on a frequent and consistent basis.  Faculty and students are required to utilize the university email account when communicating about coursework."

   13. Drop Policy :
       "To drop this course after the 12th class day, a student must complete the Drop/Withdrawal Request Form, located on the University website tamut.edu/Registrar/droppingwithdrawing-from-classes.html or obtained in the Registrar's Office.  The student must submit the signed and completed form to the instructor of each course indicated on the form to be dropped for his/her signature.  The signature is not an 'approval' to drop, but rather confirmation that the student has discussed the drop/withdrawal with the faculty member.  The form must be submitted to the Registrar's office for processing in person, email Registrar@tamut.edu, mail (7101 University Avenue, Texarkana, TX 75503) or fax (903-223-3140).  Drop/withdraw forms missing any of the required information will not be accepted by the Registrar's Office for processing.  It is the student's responsibility to ensure that the form is completed properly before submission.  If a student stops participating in class (attending and submitting assignments) but does not complete and submit the drop/withdrawal form, a final grade based on work completed as outlined in the syllabus will be assigned."

   14. Student Technical Assistance :
       
       • "Solutions to common problems and FAQ's for your web-enhanced and online courses are found at this link: http://www.tamut.edu/webcourses/index.php?pageid=37
       • If you cannot find your resolution there, you can send in a support request detailing your specific problem here: http://www.tamut.edu/webcourses/gethelp2.php
       • Blackboard Helpdesk contacts:

         Office hours are: Monday - Friday, 8:00a to 5:00p
         Julia Allen (main contact) 903-223-3154 julia.allen@tamut.edu
         Frank Miller (alternate) 903-223-3156 frank.miller@tamut.edu
         Nikki Thomson (alternate) 903-223-3083 nikki.thomson@tamut.edu"

   15. "At the completion of your degree our BBA graduates should be proficient in the following areas:
       Goal 1: Our graduates will be competent in the broad business disciplines that underlie the BBA degree.
       Goal 2: Our graduates will be competent in the discipline of their chosen major or concentration.
       Goal 3: Our graduates will demonstrate critical thinking skills.
       Goal 4: Our graduates will be able to communicate effectively in writing and in front of a group.
       Goal 5: Our graduates will be competent in the use of analytical tools via business software tools.
       Goal 6: Our graduates will be able to properly integrate business disciplines in developing holistic, multi-functional solutions.
       Goal 7: Our graduates will be able to correctly analyze financial statements."