Texas A&M University-Texarkana MKT 521W
Marketing Management


Fall 2012

ANNOUNCEMENTS: You MUST sign in under Roll Call on the Blackboard course discussion board in each of the first three weeks.  Online notes that are linked in the outline below are subject to change, so watch the discussion board. 

Change in office hours: office hours are now:
M 12:45-2:45; 3:45-5:45
T 3:45-5:45
W 12:45-2:45; 3:45-5:45

  1. FACULTY :

    Instructor : Dr. Robert S. Owen
    Office : UC 321F
    Office phone : (903) 223-3010
    Department phone : (903) 223-3020 (Sue Hughes)
    Fax : (903) 223-3121
    Email : robert(dot)owen(at)tamut(dot)edu
    Web site : www.tamut.edu/~bowen/
    Office Hours : MTW 1:00-4:30
    check twitter.com/robertowenphd for additional availability

  2. COURSE :

    1. Meeting Time and Place :

      You MUST log on to the course Blackboard/WebCT site and post to Roll Call on the discussion board in each of the first three weeks of the semester.  You are expected to check the discussion board periodically (a few times per week) for course related information.

    2. Course Material :
      Textbooks :
      • Kotler & Keller (2012), A Framework for Marketing Management, fifth edition, Pearson/Prentice Hall, ISBN 9780132539302.  Used copies without publisher's web site access are OK.
      • Access to the Internet is required.
      • Access to Blackboard is required.

    3. Catalog Description :
      "An advanced marketing course utilizing an analytical approach to solving marketing problems involved in goal setting, planning, and strategies as they apply to product policy, pricing objectives, promotional objectives, distribution policy and marketing research."

    4. Course Objectives :
      Throughout this course, students should be able to demonstrate:
      • knowledge of basic marketing principles and strategy
      • the ability to analyze marketing problems and situations
      • the ability to write persuasive reports of analyses

      "At the completion of your degree TAMU-T graduate students should be proficient in several areas.  You can access these goals at: www.tamut.edu/cob."

    5. Major Topics :

      Week 1
      27 AUG
      • Introduction to course
        • Assignments:
          • You MUST log on and post to Roll Call on the course WebCT discussion board during the first week of the semester.  You may be dropped from the course for non-attendance if you do not do so. You are expected to stay up to date with all discussions on the course discussion board throughout the course.
      • External Uncontrollable Factors and the Environment
      • Internal and Controllable Factors of Marketing
      • Marketing Strategy


      Week 2
      3 SEP


      Week 3
      10 SEP
      • Customer Relationship Management; Consumer Behavior


      Week 4
      17 SEP


      Week 5
      24 SEP


      Week 6
      1 OCT
      • Product Planning; Branding Strategies


      Week 7
      8 OCT
      • Product Life Cyce
        • Assignments:
          • Read Ch. 10


      Week 8
      15 OCT


      Week 9
      22 OCT


      Week 10
      29 OCT


      Week 11
      5 NOV
      • Integrated Marketing Communications
        • Assignments:


      Week 12
      12 NOV


      Week 13
      19 NOV


      Week 14
      26 NOV


      Week 15
      3 DEC


    6. Course Projects :
      Students will work individually on four brief case analyses.  Students are expected to ask questions on the discussion board about the expectations for these cases and it is assumed that students are also collaborating about these outside of class.  The analysis and report that is submitted, however, MUST BE THE STUDENT'S OWN WORK; plagiarism will not be tolerated.

    7. Attendance :
      Students are expected to check the Blackboard/WebCT course discussion board on a regular basis for new information.  All questions about the course - anything that you would normally ask in class - should be posted on the course discussion board; anything that the professor would discuss with the entire class will be posted on the course discussion board.  Students MUST post under Roll Call on the discussion board during each of the first three weeks.

    8. Evaluation Methods :
      Students will be evaluated on three individual exams and three individual projects.  The projects are brief case analyses with a deliverable that is in the form of a written report.  Exams will consist of multiple choice questions taken online. 

    9. Grading System :
      Final grades will be based on the following totals in points:

       A=540-600 points
       300=Exam 1, Exam 2, Exam 3 (100 pts. each)
       300=3 projects (300 pts. each)

    10. Academic Integrity :
      "Academic honesty is expected of students enrolled in this course. Cheating on examinations, unauthorized collaboration, falsification of research data, plagiarism, and undocumented use of materials from any source constitute academic dishonesty and may be grounds for a grade of 'F' in the course and/or disciplinary actions.  For additional information, see the university catalog."

    11. Disability Accommodations :
      "Students with disabilities may request reasonable accommodations through the A&M-Texarkana Disability Services Office by calling 903-223-3062."

    12. A&M-Texarkana Email Address :
      "Upon application to Texas A&M University-Texarkana an individual will be assigned an A&M-Texarkana email account.  This email account will be used to deliver official university correspondence.  Each individual is responsible for information sent and received via the university email account and is expected to check the official A&M-Texarkana email account on a frequent and consistent basis.  Faculty and students are required to utilize the university email account when communicating about coursework."

    13. Drop Policy :
      "To drop this course after the 12th class day, a student must complete the Drop/Withdrawal Request Form, located on the University website tamut.edu/Registrar/droppingwithdrawing-from-classes.html or obtained in the Registrar's Office.  The student must submit the signed and completed form to the instructor of each course indicated on the form to be dropped for his/her signature.  The signature is not an 'approval' to drop, but rather confirmation that the student has discussed the drop/withdrawal with the faculty member.  The form must be submitted to the Registrar's office for processing in person, email Registrar@tamut.edu, mail (7101 University Avenue, Texarkana, TX 75503) or fax (903-223-3140).  Drop/withdraw forms missing any of the required information will not be accepted by the Registrar's Office for processing.  It is the student's responsibility to ensure that the form is completed properly before submission.  If a student stops participating in class (attending and submitting assignments) but does not complete and submit the drop/withdrawal form, a final grade based on work completed as outlined in the syllabus will be assigned."

    14. Student Technical Assistance :