Clarksville Focus Group Screener
due in two weeks
If we were looking at reasons why an outsider might or might not want to locate a business in the vicinity of Clarksville, TX, we could to look at how local residents feel about Clarksville as a place to live. Although an online survey could quickly and cheaply give us some important insights about what people like (or dislike) about living in the Clarksville area, we (members of this class) know that more open-ended exploratory research should be conducted first. We additionally know that it is important to design an appropriate sampling plan. At this point in the process, we are not interested in designing an entire research study, but are merely interested in how we would recruit a sample of people to interview.
Write a screener to use in recruiting Texarkana area residents to participate in a focus group session. Some specific issues in recruiting are as follows:
A screener should include the following where possible:
Anything not to be read on the phone should be put in bold and capital letters.
The following examples might be helpful: