Clarksville Focus Group Screener
due in two weeks

If we were looking at reasons why an outsider might or might not want to locate a business in the vicinity of Clarksville, TX, we could to look at how local residents feel about Clarksville as a place to live.  Although an online survey could quickly and cheaply give us some important insights about what people like (or dislike) about living in the Clarksville area, we (members of this class) know that more open-ended exploratory research should be conducted first.  We additionally know that it is important to design an appropriate sampling plan.  At this point in the process, we are not interested in designing an entire research study, but are merely interested in how we would recruit a sample of people to interview.

Write a screener to use in recruiting Texarkana area residents to participate in a focus group session.  Some specific issues in recruiting are as follows:

  • We would like a sample of at least 48 Clarksville-area residents (six focus group sessions of eight people).

  • We want to recruit one extra person per session to make up for possible no-shows (recruit 54).

  • Of the 54 recruits, we would like 30 to be residents in the postal area of
    • Clarksville, TX (zip code 75426),

  • We would like the remaining 24 recruits to be residents in the bordering postal areas of:
    • Bagwell, TX(75412)
    • Detroit, TX (75436)
    • Blossom, TX (75416)
    • Deport, TX (75435)
    • Bagota, TX (75417)
    • Annona, TX (75550)
    • Avery, TX (75554)
    • Idabel, OK (74745)
    • Garvin, OK (74736)

    (http://www.usnaviguide.com/)

  • All recruits must be age 18 or older (but not necessarily the head of household).
  • All recruits must have lived in their particular zip code category (the immediate Clarksville city area or the surrounding area [zip codes above], not necessarily in the same house) for two years or more.

  • All recruits would be paid $75 for a one-hour session and those outside of the immediate Clarksville 75426 zip code area would additionally receive seventy-five cents per mile for travel cost and time (based on zip code, not actual address).  Each focus group session will run about 45 or 50 minutes, scheduled on the hour.

A screener should include the following where possible:

  • The study number.
  • The client organization.
  • The client's name, address, phone number, fax number.
  • The cities from which you will be recruiting.
  • The interview session date and time for which you are recruiting.
  • Who you are recruiting.
  • How many you are recruiting.
  • The length of the interview.
  • The topic of the interview: be sure that it sounds interesting to the prospective recruit, but don't provide any more details than are necessary.
  • Directions to the facility for the recruit.

Anything not to be read on the phone should be put in bold and capital letters.

The following examples might be helpful: