Texas A&M University-Texarkana MKT 467
Consumer Behavior


Fall 2013


  1. FACULTY :

    Instructor : Dr. Robert S. Owen
    Office : UC 321F
    Office phone : (903) 223-3010
    Department phone : (903) 223-3020 (Sue Hughes)
    Fax : (903) 223-3121
    Email : robert(dot)owen(at)tamut(dot)edu
    Web site : www.tamut.edu/~bowen/
    Office Hours : M 8:30 - 12:00
    T 8:30 -12:00
    W 3:50 - 4:50
    R 4:00 - 6:00
    check twitter.com/robertowenphd for availability

  2. COURSE :

    1. Meeting Time and Place :

      R, 7:00-9:45 PM, UC 214

    2. Course Material :

      Textbook : Babin & Harris (2014), CB5, Fifth Edition,
      ISBN 9781133629689, Cengage
      Materials :
      Access to the World Wide Web is required.

    3. Catalog Description :

      "The development of an accurate and comprehensive understanding of the consumer buying process and the important psychological variables that influence that process.  Prerequisite: MKT 363."

    4. Course Objectives :

      Throughout this course, students should be able to demonstrate:

      • knowledge and understanding of consumer behavior concepts, theory, and terminology
      • an understanding of consumer behavior from a variety of perspectives (multicultural, interdisciplinary, etc.)
      • an understanding of how marketing research, marketing strategy, and basic research on intra- and interpersonal processes play multiple roles in the discipline of marketing
      • an understanding of peoples' consumption-related behaviors
      • the ability to develop and evaluate marketing strategies intended to influence consumer behaviors
      • the ability to present analyses in written and oral form
        as an individual and/or team member

    5. Major Topics :

      These are approximate dates. 

      Week 1 :
      29 AUG  


      Week 2 :
      5 SEP  


      Week 3 :
      12 SEP  


      Week 4 :
      19 SEP  


      Week 5 :
      26 SEP  


      Week 6 :
      3 OCT  
      • Catchup and project discussion
      • Exam review if time permits


      Week 7 :
      10 OCT  


      Week 8 :
      17 OCT  
        to Class Client


      Week 9 :
      24 OCT  


      Week 10 :
      31 OCT  


      Week 11 :
      7 NOV  
      • Ch. 11, Consumer Situations
      • Ch. 12, Need Recognition and Search
      • Ch. 13, Alternative Evaluation and Choice


      Week 12 :
      14 NOV  


      Week 13 :
      21 NOV  


      Week 14 :
      28 NOV  
      • work on team project


      Week 15 :
      5 DEC  
        to Class Client


    6. Term Projects :

      We will be doing two consulting projects for real class clients.  Project 1 is an atmospherics assessment of an assigned business or organization.  Project 2 will require that you construct two versions of a persuasive message for print ads for an assigned business or organization, accompanied by a brief discussion regarding theory associated with with each version.  Loosely described: you will be proposing a persuasive message that is expected to be most effective under low involvement and/or knowledge conditions, and another that is expected to be most effective under high involvement and/or knowledge conditions. 

      These are consulting projects for real clients, so the exact assignment in each case will be determined after we meet with our clients.

    7. Attendance :

      Students are expected to attend and participate in all class sessions.  Exams will be based in large part on issues discussed in class. 

    8. Evaluation Methods :

      Students will be evaluated on the basis of performance on two tests, a persuasive message proposal, and an atmospherics study.  Scores on the team written and oral work might be adjusted by ratings that each team member makes of each colleague.

    9. Grading System :

      Final grades will be based on the following totals in points:

       A=540-600 points
       B=480-539 points
       C=420-479 points
       D=360-419 points
       E=000-359 points
       150=Exam 1
       150=Exam 2
       150=Atmospherics Study (Project 1, written and oral)
       150=Message Proposal (Project 2, written and oral)

    10. Academic Integrity :
      "Academic honesty is expected of students enrolled in this course.  Cheating on examinations, unauthorized collaboration, falsification of research data, plagiarism, and undocumented use of materials from any source constitute academic dishonesty and may be grounds for a grade of 'F' in the course and/or disciplinary actions.  For additional information, see the university catalog."

    11. Disability Accommodations :
      "Students with disabilities may request reasonable accommodations through the A&M-Texarkana Disability Services Office by calling 903-223-3062."

    12. A&M-Texarkana Email Address :
      "Upon application to Texas A&M University-Texarkana an individual will be assigned an A&M-Texarkana email account.  This email account will be used to deliver official university correspondence.  Each individual is responsible for information sent and received via the university email account and is expected to check the official A&M-Texarkana email account on a frequent and consistent basis.  Faculty and students are required to utilize the university email account when communicating about coursework."

    13. Drop Policy :
      "To drop this course after the census date (see semester calendar, a student must complete the Drop/Withdrawal Request Form, located on the University website http://tamut.edu/Student-Support/Registrar/Dropping.html or obtained in the Registrarís Office.  The student must submit the signed and completed form to the instructor of each course indicated on the form to be dropped for his/her signature.  The signature is not an "approval" to drop, but rather confirmation that the student has discussed the drop/withdrawal with the faculty member.  The form must be submitted to the Registrarís office for processing in person, email Registrar@tamut.edu, mail (7101 University Ave., Texarkana, TX 75503) or fax (903-223-3140).  Drop/withdraw forms missing any of the required information will not be accepted by the Registrarís Office for processing. It is the studentís responsibility to ensure that the form is completed properly before submission.  If a student stops participating in class (attending and submitting assignments) but does not complete and submit the drop/withdrawal form, a final grade based on work completed as outlined in the syllabus will be assigned."

    14. "At the completion of your degree our BBA graduates should be proficient in the following areas:
      Goal 1: Our graduates will be competent in the broad business disciplines that underlie the BBA degree.
      Goal 2: Our graduates will be competent in the discipline of their chosen major or concentration.
      Goal 3: Our graduates will demonstrate critical thinking skills.
      Goal 4: Our graduates will be able to communicate effectively in writing and in front of a group.
      Goal 5: Our graduates will be competent in the use of analytical tools via business software tools.
      Goal 6: Our graduates will be able to properly integrate business disciplines in developing holistic, multi-functional solutions.
      Goal 7: Our graduates will be able to correctly analyze financial statements."