- FACULTY :
- COURSE :
- Meeting Time and Place :
R, 7:00-9:45 PM, UC 214
- Course Material :
Babin & Harris (2014),
Access to the World Wide Web is required.
- Catalog Description :
"The development of an accurate and comprehensive
understanding of the consumer buying process and the important
psychological variables that influence that process.
Prerequisite: MKT 363."
- Course Objectives :
Throughout this course, students should be able to demonstrate:
- knowledge and understanding of consumer behavior concepts,
theory, and terminology
- an understanding of consumer behavior from a variety of perspectives
(multicultural, interdisciplinary, etc.)
- an understanding of how marketing research, marketing strategy,
and basic research on intra- and interpersonal processes play
multiple roles in the discipline of marketing
- an understanding of peoples' consumption-related behaviors
- the ability to develop and evaluate marketing strategies intended
to influence consumer behaviors
- the ability to present analyses in written and oral form
as an individual and/or team member
- Major Topics :
These are approximate dates.
| Week 1 :
- course overview
- Ch. 1, What is CB and Why Should I Care?
- Ch. 2, Value and the Consumer Behavior Value Framework
| Week 2 :
| Week 3 :
- Ch. 4, Comprehension, Memory, and Cognitive Learning
| Week 4 :
- Ch. 5, Motivation and Emotion
- Field trip to client's business
| Week 5 :
- Ch. 6, Personality, Lifestyles, and the Self-Concepts
| Week 6 :
- Catchup and project discussion
- Exam review if time permits
| Week 7 :
|Week 8 :
- ATMOSPHERICS PRESENTATIONS
to Class Client
| Week 9 :
- Ch. 7, Attitudes and Attitude Change
| Week 10 :
- Ch. 8, Group and Interpersonal Influence
- Ch. 9, Consumer Culture
- Ch. 10, Microcultures
| Week 11 :
- Ch. 11, Consumer Situations
- Ch. 12, Need Recognition and Search
- Ch. 13, Alternative Evaluation and Choice
| Week 12 :
- Ch. 14, Consumption to Satisfaction
- Ch. 15, Consumer Relationships
- Ch. 16, Consumer and Marketing Misbehavior
| Week 13 :
| Week 14 :
| Week 15 :
- PRINT MESSAGE PRESENTATIONS
to Class Client
- Term Projects :
We will be doing two consulting projects for real class clients.
Project 1 is an atmospherics assessment
of an assigned business or organization.
Project 2 will require that you construct
two versions of a persuasive message for print ads for an
assigned business or organization,
accompanied by a brief discussion regarding theory
associated with with each version.
Loosely described: you will be proposing a persuasive message that
is expected to be most effective under low involvement
and/or knowledge conditions,
and another that is expected to be most effective under high
involvement and/or knowledge conditions.
These are consulting projects for real clients, so the exact assignment
in each case will be determined after we meet with our clients.
- Attendance :
Students are expected to attend and participate in all class sessions.
Exams will be based in large part on issues discussed in class.
- Evaluation Methods :
Students will be evaluated on the basis of performance on
a persuasive message proposal,
and an atmospherics study.
Scores on the team written and oral work might be
adjusted by ratings that each team member makes of
- Grading System :
Final grades will be based on the following totals in points:
150=Atmospherics Study (Project 1, written and oral)
150=Message Proposal (Project 2, written and oral)
600 TOTAL POINTS POSSIBLE
- Academic Integrity :
"Academic honesty is expected of students enrolled
in this course.
Cheating on examinations, unauthorized
collaboration, falsification of research data, plagiarism,
and undocumented use of materials from any source constitute
academic dishonesty and may be grounds for a grade of 'F'
in the course and/or disciplinary actions.
For additional information, see the university catalog."
- Disability Accommodations :
"Students with disabilities may request reasonable
accommodations through the A&M-Texarkana Disability Services
Office by calling 903-223-3062."
- A&M-Texarkana Email Address :
"Upon application to Texas A&M University-Texarkana
an individual will be assigned an A&M-Texarkana email account.
This email account will be used to deliver official university
Each individual is responsible for information sent and
received via the university email account and is expected
to check the official A&M-Texarkana email account on a
frequent and consistent basis.
Faculty and students are required to utilize the university
email account when communicating about coursework."
- Drop Policy :
"To drop this course after the census date (see
a student must complete the Drop/Withdrawal Request Form, located on
the University website
or obtained in the Registrarís Office.
The student must submit the signed and completed form to
the instructor of each course indicated on the form to be
dropped for his/her signature.
The signature is not an "approval" to drop,
but rather confirmation that the student has discussed the
drop/withdrawal with the faculty member.
The form must be submitted to the Registrarís office for
processing in person, email
mail (7101 University Ave., Texarkana, TX 75503) or
Drop/withdraw forms missing any of the required information
will not be accepted by the Registrarís Office for processing.
It is the studentís responsibility to ensure that the form
is completed properly before submission.
If a student stops participating in class (attending and
submitting assignments) but does not complete and submit
the drop/withdrawal form, a final grade based on work
completed as outlined in the syllabus will be assigned."
- "At the completion of
your degree our BBA graduates should be proficient in the
Goal 1: Our graduates will be competent in the broad business
disciplines that underlie the BBA degree.
Goal 2: Our graduates will be competent in the discipline
of their chosen major or concentration.
Goal 3: Our graduates will demonstrate critical thinking skills.
Goal 4: Our graduates will be able to communicate effectively
in writing and in front of a group.
Goal 5: Our graduates will be competent in the use of
analytical tools via business software tools.
Goal 6: Our graduates will be able to properly integrate
business disciplines in developing holistic, multi-functional
Goal 7: Our graduates will be able to correctly analyze