MKT 363 - AU2013
NOTE THAT EXAM 1 HAS BEEN PUSHED BACK ONE WEEK FROM THE SYLLABUS LISTING
Exams will be posted online on Blackboard, available only during the windows of time listed above. You SHOULD take some time to play with a practice exam that is posted under the "Content" link on the left side menu of the course Blackboard page. By "play" I mean that you should deliberately press various buttons, deliberately choose wrong answers, etc. to become familiar with quirks and issues before you take the real exam. You will only be permitted to take the real exam once, but you may take the practice exam as many times as you want.
As of the start of the semester, my expectation is for exams that are fifty multiple choice questions each. Exams will be rescheduled as essay exams if I have concerns that an exam has been compromised.
Note that my exams might be different from what you have seen on textbook publisher's Web sites. My online notes and our class discussions should give you some hints as to the issues that I believe to be important (i.e., what to expect on the exams). Balance your focus between the textbook, the online notes, and class discussions. As a generalization, anyone who is familiar with the basic principles of marketing and issues of marketing management and strategy should be able to do well on my exams, whether or not s/he read a particular book or studied under a particular professor. However, you want to pay close attention to the assigned textbook and to my notes and to my discussions to be sure that you are familiar with what I believe to be those basic principles.