Texas A&M University-Texarkana MKT 363
Marketing Principles
(face-face section)


Fall 2013

NEW: ONLINE EXAM SCHEDULE (logon to Blackboard)
  1. FACULTY :

    Instructor : Dr. Robert S. Owen
    Office : UC 321F
    Office phone : (903) 223-3010
    Department phone : (903) 223-3020 (Sue Hughes)
    Fax : (903) 223-3121
    Email : robert(dot)owen(at)tamut(dot)edu
    Web site : www.tamut.edu/~bowen/
    Office Hours : M 8:30 - 12:00
    T 8:30 -12:00
    W 3:50 - 4:50
    R 4:00 - 6:00
    check twitter.com/robertowenphd for additional availability
  2. COURSE :

    1. Meeting Time and Place :
      W 1:00-3:45, UC232

    2. Course Materials :
      Textbook: Lamb, Hair, McDaniel (2014), MKTG7, seventh edition, ISBN:9781285091860, Cengage.  Used copies without publisher's web site access are OK for this course section..
      Other : Access to the Internet is required.

    3. Catalog Description :
      "An introductory course in marketing presenting the basic components of marketing including product promotion, pricing, and distribution of goods and services with a set of controllable and non-controllable environmental forces."

    4. Course Objectives :
      Throughout this course, students should be able to demonstrate:
      • knowledge and understanding of marketing concepts and terminology which form the foundation for advanced coursework and practice in business
      • awareness of the relevance of marketing theory within the environment
      • the ability to analyze marketing problems and situations

    5. Major Topics :

      Week 1
      28 AUG


      Week 2
      4 SEP


      Week 3
      11 SEP


      Week 4
      18 SEP
      • visit with class client


      Week 5
      25 SEP


      Week 6
      2 OCT


      Week 7
      9 OCT


      Week 8
      16 OCT


      Week 9
      23 OCT


      Week 10
      30 OCT
      • EXAM 2
      • logistics - Ch. 13, Supply Chain Management
      • retailing - Ch. 14, Marketing Channels and Retailing


      Week 11
      6 NOV


      Week 12
      13 NOV


      Week 13
      20 NOV


      Week 14
      27 NOV


      Week 15
      4 DEC


    6. Term Consulting Project :
      We will be doing a situation analysis for a local business.  The exact details of our assignment will be worked out during the first several weeks of the semester, with a written document outlining specifics of the assignment to be posted at the course Web site around the fifth week.  Students will be working in teams of about four or five.  The final deliverable product of each team's consulting efforts will be a written environmental assessment (probably around fifteen or twenty pages) and a presentation.

    7. Evaluation Methods :
      Students will be evaluated on the basis of performance on three exams (75%, individual, in-class or Blackboard to be determined), a written team consulting report with presentation (20%), and brief assignments associated with preparation of the consulting report (5%). 

    8. Grading System :
      Final grades will be based on the following totals in points:
       A=360-400 points
       100=Exam 1
       100=Exam 2
       100=Exam 3
        80=Team Consulting Report
        20=Periodic Consulting Report Assignments

    9. Academic Integrity :
      "Academic honesty is expected of students enrolled in this course.  Cheating on examinations, unauthorized collaboration, falsification of research data, plagiarism, and undocumented use of materials from any source constitute academic dishonesty and may be grounds for a grade of 'F' in the course and/or disciplinary actions.  For additional information, see the university catalog."

    10. Disability Accommodations :
      "Students with disabilities may request reasonable accommodations through the A&M-Texarkana Disability Services Office by calling 903-223-3062."

    11. A&M-Texarkana Email Address :
      "Upon application to Texas A&M University-Texarkana an individual will be assigned an A&M-Texarkana email account.  This email account will be used to deliver official university correspondence.  Each individual is responsible for information sent and received via the university email account and is expected to check the official A&M-Texarkana email account on a frequent and consistent basis.  Faculty and students are required to utilize the university email account when communicating about coursework."

    12. Drop Policy :
      "To drop this course after the census date (see semester calendar, a student must complete the Drop/Withdrawal Request Form, located on the University website http://tamut.edu/Student-Support/Registrar/Dropping.html or obtained in the Registrarís Office.  The student must submit the signed and completed form to the instructor of each course indicated on the form to be dropped for his/her signature.  The signature is not an "approval" to drop, but rather confirmation that the student has discussed the drop/withdrawal with the faculty member.  The form must be submitted to the Registrarís office for processing in person, email Registrar@tamut.edu, mail (7101 University Ave., Texarkana, TX 75503) or fax (903-223-3140).  Drop/withdraw forms missing any of the required information will not be accepted by the Registrarís Office for processing. It is the studentís responsibility to ensure that the form is completed properly before submission.  If a student stops participating in class (attending and submitting assignments) but does not complete and submit the drop/withdrawal form, a final grade based on work completed as outlined in the syllabus will be assigned."

    13. Class Participation :
      Students are expected to attend and participate in all class sessions.  Exams will be based in part on issues discussed in class.  Team meetings will be a formal part of our class meetings, and individuals who are not present to complete assignments associated with these meetings may receive a compensated score on the final team effort. 

    14. " Technical Requirements: Minimum Windows Requirements :
      • Pentium IV 1.5GHz+ (preferred: Core Duo)
      • 1 GB RAM minimum (preferred: 2 GB)
      • 128MB Video Card minimum -≠- Sound Card is required for some courses
      • 56K modem minimum (Cable or DSL required for some courses)
      • Windows 2000, XP, Vista or 7
      • Web browser (Internet Explorer 7.0+; Firefox 3.0+)
      • Microsoft Word, minimum Office 97
        Some courses will need plug-≠-ins such as Flash player 10 +, QuickTime player 7.0+, Adobe Reader 9.0+, Java Runtime Environment (Java 1.6.0_15), Windows Media Player 10+, RealPlayer, and Macromedia/Adobe Shockwave.  Some online courses may also require a CD ROM (8x minimum, higher recommended) Blackboard has certified the following browsers for computers running Windows Operating Systems:
      • Internet Explorer 8 or 9 (IE is not supported on Windows XP)
      • Mozilla Firefox 3.6+
      • Google Chrome

    15. " Minimum Apple Macintosh Requirements :
      • Intel Core 2.0GHz+
      • 1 GB RAM (preferred: 2 GB)
      • 128MB Video Card minimum -≠- Sound Card is required for some courses
      • 56K modem minimum (Cable or DSL required for some courses)
      • Web browser (Firefox 3.0+ ; Safari 3.0+)
      • Microsoft Word, minimum Office 97
        Some courses will need plug-≠-ins such as Flash player 10+, QuickTime player 7.0+, Adobe Reader 9.0+, Java Runtime Environment, RealPlayer, and Macromedia/Adobe Shockwave.  Some online courses may also require a CD ROM (8x minimum, higher recommended) Blackboard has certified the following browsers for computers running Macintosh Operating Systems:
      • Mac OS 10.2 (Jaguar): (Safari 1 is compatible)
      • Mac OS 10.3 (Panther): Safari 1.2 (Firefox 1.5 is compatible)
      • Mac OS 10.4 (Tiger): Safari 2 and Firefox 1.5
      • Mac OS 10.5 (Leopard): (Firefox 2.0 is compatible)

      "I-≠-OS and Android Devices
      These devices are currently supported using the Blackboard Mobile App, available for free from your App Store or scan the code below:

      Q code

      To access Texas A&M University -≠- Texarkana, there is an individual license fee of $1.99 per year or $5.99 lifetime.  This fee gives you access to the university from all your (same platform) devices; it is not necessary to pay the fee for each device you own."

    16. "At the completion of your degree our BBA graduates should be proficient in the following areas:
      Goal 1: Our graduates will be competent in the broad business disciplines that underlie the BBA degree.
      Goal 2: Our graduates will be competent in the discipline of their chosen major or concentration.
      Goal 3: Our graduates will demonstrate critical thinking skills.
      Goal 4: Our graduates will be able to communicate effectively in writing and in front of a group.
      Goal 5: Our graduates will be competent in the use of analytical tools via business software tools.
      Goal 6: Our graduates will be able to properly integrate business disciplines in developing holistic, multi-functional solutions.
      Goal 7: Our graduates will be able to correctly analyze financial statements."