Texas A&M University-Texarkana MKT 363W
Marketing Principles
(online section)

http://www.tamut.edu/~bowen/

Fall 2013

CONTACT INFO MEETING TIME & PLACE TEXTBOOK COURSE INFO COURSE OBJECTIVES SCHEDULE COURSE PROJECTS ATTENDANCE EVALUATION METHODS GRADING SYSTEM ACADEMIC HONESTY ACCOMMODATIONS UNIVERSITY EMAIL POLICY UNIVERSITY DROP POLICY BLACKBOARD TECHNICAL ASSISTANCE  
ANNOUNCEMENTS: You MUST sign in under Roll Call on the Blackboard course discussion board EACH week.  Online notes that are linked in the outline below are subject to change, so watch the discussion board. 
  1. FACULTY :

    Instructor : Dr. Robert S. Owen
    Office : UC 321F
    Office phone : (903) 223-3010
    Department phone : (903) 223-3020 (Sue Hughes)
    Fax : (903) 223-3121
    Email : robert(dot)owen(at)tamut(dot)edu
    Web site : www.tamut.edu/~bowen/
    Office Hours : M 8:30 - 12:00
    T 8:30 -12:00
    W 3:50 - 4:50
    R 4:00 - 6:00
    check twitter.com/robertowenphd for additional availability
  2. COURSE :

    1. Meeting Time and Place :
      Blackboard
      You MUST log on to the course Blackboard site and post to Roll Call on the discussion board once EACH week of the semester.  You are expected to check the discussion board periodically (a few times per week) for course related information.


    2. Course Materials :
      Textbook: Lamb, Hair, McDaniel (2014), MKTG7, seventh edition, ISBN:9781285091860, Cengage.  Used copies without publisher's web site access are OK for this course section..
      Other :
      • Access to the Internet is required.
      • Access to Blackboard is required.

    3. Catalog Description :
      "An introductory course in marketing presenting the basic components of marketing including product promotion, pricing, and distribution of goods and services with a set of controllable and non-controllable environmental forces."


    4. Course Objectives :
      Throughout this course, students should be able to demonstrate:
      • knowledge and understanding of marketing concepts and terminology which form the foundation for advanced coursework and practice in business
      • awareness of the relevance of marketing theory within the environment
      • the ability to analyze marketing problems and situations


    5. Major Topics :

      Week 1
      26 AUG
      • course overview
      • careers in marketing
      • overview of marketing - Ch. 1, An Overview of Marketing
      • internal marketing factors
      • You MUST log on and post to Roll Call on the course Blackboard discussion board EACH week of the semester.  You may be dropped from the course for non-attendance if you do not do so. You are expected to stay up to date with all discussions on the course discussion board throughout the course.

       

      Week 2
      2 SEP
      • marketing strategy - Ch. 2, Strategic Planning for Competitive Advantage
      • You MUST log on and post to Roll Call on the course Blackboard discussion board EACH week of the semester.  You may be dropped from the course for non-attendance if you do not do so. You are expected to stay up to date with all discussions on the course discussion board throughout the course.

       

      Week 3
      9 SEP
      • marketing environment - Ch. 3, Ethics and Social Responsibility
      • public policy, ethics, and social responsibility - Ch. 4, The Marketing Environment
      • global marketing - Ch. 5, Developing a Global Vision
      • You MUST log on and post to Roll Call on the course Blackboard discussion board EACH week of the semester.  You may be dropped from the course for non-attendance if you do not do so. You are expected to stay up to date with all discussions on the course discussion board throughout the course.

       

      Week 4
      16 SEP

       

      Week 5
      23 SEP

       

      Week 6
      30 SEP

       

      Week 7
      7 OCT

       

      Week 8
      14 OCT

       

      Week 9
      21 OCT

       

      Week 10
      28 OCT
      • EXAM 2
      • logistics - Ch. 13, Supply Chain Management
      • retailing - Ch. 14, Marketing Channels and Retailing

       

      Week 11
      4 NOV

       

      Week 12
      11 NOV

       

      Week 13
      18 NOV

       

      Week 14
      25 NOV

       

      Week 15
      2 DEC
      • EXAM 3

       

    6. Term Consulting Project :
      We will be doing a situation analysis for a local business.  The exact details of our assignment will be worked out during the first several weeks of the semester, with a written document outlining specifics of the assignment to be posted at the course Web site around the fifth week.  Students will be working in teams of about four or five (via communication on the Blackboard course forum).  The final deliverable product of each team's consulting efforts will be a written environmental assessment (probably around fifteen or twenty pages).

    7. Evaluation Methods :
      Students will be evaluated on the basis of performance on three exams (75%, individual), a written team consulting report (20%), and brief assignments associated with preparation of the consulting report (5%). 

    8. Grading System :
      Final grades will be based on the following totals in points:
       
       A=360-400 points
       B=320-359
       C=280-319
       D=240-279
       E=000-239
      Where:
       100=Exam 1
       100=Exam 2
       100=Exam 3
        80=Team Consulting Report
        20=Periodic Consulting Report Assignments
       400 TOTAL POINTS POSSIBLE


    9. Academic Integrity :
      "Academic honesty is expected of students enrolled in this course.  Cheating on examinations, unauthorized collaboration, falsification of research data, plagiarism, and undocumented use of materials from any source constitute academic dishonesty and may be grounds for a grade of 'F' in the course and/or disciplinary actions.  For additional information, see the university catalog."

    10. Disability Accommodations :
      "Students with disabilities may request reasonable accommodations through the A&M-Texarkana Disability Services Office by calling 903-223-3062."

    11. A&M-Texarkana Email Address :
      "Upon application to Texas A&M University-Texarkana an individual will be assigned an A&M-Texarkana email account.  This email account will be used to deliver official university correspondence.  Each individual is responsible for information sent and received via the university email account and is expected to check the official A&M-Texarkana email account on a frequent and consistent basis.  Faculty and students are required to utilize the university email account when communicating about coursework."

    12. Drop Policy :
      "To drop this course after the census date (see semester calendar, a student must complete the Drop/Withdrawal Request Form, located on the University website http://tamut.edu/Student-Support/Registrar/Dropping.html or obtained in the Registrarís Office.  The student must submit the signed and completed form to the instructor of each course indicated on the form to be dropped for his/her signature.  The signature is not an "approval" to drop, but rather confirmation that the student has discussed the drop/withdrawal with the faculty member.  The form must be submitted to the Registrarís office for processing in person, email Registrar@tamut.edu, mail (7101 University Ave., Texarkana, TX 75503) or fax (903-223-3140).  Drop/withdraw forms missing any of the required information will not be accepted by the Registrarís Office for processing. It is the studentís responsibility to ensure that the form is completed properly before submission.  If a student stops participating in class (attending and submitting assignments) but does not complete and submit the drop/withdrawal form, a final grade based on work completed as outlined in the syllabus will be assigned."

    13. Class Participation :
      "Students are responsible for beginning their participation on the FIRST CLASS DAY by logging on and completing assignments according to the COURSE CALENDAR.  Failure to submit online assignments between the first day of classes and the "university census date" (according to the university schedule) will result in an ADMINISTRATIVE DROP from the course.  Students who have federal loans and grants must be aware that participation is monitored in online courses.  In the event a student withdraws from a course the student will be required to refund all federal funds prorated from the last date of participation.  A student's last access to Blackboard would not suffice as participation.  The required weekly activity could include a comment to a blog, a discussion board posting, a journal entry, a quiz or exam, a submitted assignment, or other measurable and tracked activity."

    14. Student Technical Assistance :

    15. " Technical Requirements: Minimum Windows Requirements :
      • Pentium IV 1.5GHz+ (preferred: Core Duo)
      • 1 GB RAM minimum (preferred: 2 GB)
      • 128MB Video Card minimum -≠- Sound Card is required for some courses
      • 56K modem minimum (Cable or DSL required for some courses)
      • Windows 2000, XP, Vista or 7
      • Web browser (Internet Explorer 7.0+; Firefox 3.0+)
      • Microsoft Word, minimum Office 97
        Some courses will need plug-≠-ins such as Flash player 10 +, QuickTime player 7.0+, Adobe Reader 9.0+, Java Runtime Environment (Java 1.6.0_15), Windows Media Player 10+, RealPlayer, and Macromedia/Adobe Shockwave.  Some online courses may also require a CD ROM (8x minimum, higher recommended) Blackboard has certified the following browsers for computers running Windows Operating Systems:
      • Internet Explorer 8 or 9 (IE is not supported on Windows XP)
      • Mozilla Firefox 3.6+
      • Google Chrome

    16. " Minimum Apple Macintosh Requirements :
      • Intel Core 2.0GHz+
      • 1 GB RAM (preferred: 2 GB)
      • 128MB Video Card minimum -≠- Sound Card is required for some courses
      • 56K modem minimum (Cable or DSL required for some courses)
      • Web browser (Firefox 3.0+ ; Safari 3.0+)
      • Microsoft Word, minimum Office 97
        Some courses will need plug-≠-ins such as Flash player 10+, QuickTime player 7.0+, Adobe Reader 9.0+, Java Runtime Environment, RealPlayer, and Macromedia/Adobe Shockwave.  Some online courses may also require a CD ROM (8x minimum, higher recommended) Blackboard has certified the following browsers for computers running Macintosh Operating Systems:
      • Mac OS 10.2 (Jaguar): (Safari 1 is compatible)
      • Mac OS 10.3 (Panther): Safari 1.2 (Firefox 1.5 is compatible)
      • Mac OS 10.4 (Tiger): Safari 2 and Firefox 1.5
      • Mac OS 10.5 (Leopard): (Firefox 2.0 is compatible)

      "I-≠-OS and Android Devices
      These devices are currently supported using the Blackboard Mobile App, available for free from your App Store or scan the code below:

      Q code

      To access Texas A&M University -≠- Texarkana, there is an individual license fee of $1.99 per year or $5.99 lifetime.  This fee gives you access to the university from all your (same platform) devices; it is not necessary to pay the fee for each device you own."

    17. "At the completion of your degree our BBA graduates should be proficient in the following areas:
      Goal 1: Our graduates will be competent in the broad business disciplines that underlie the BBA degree.
      Goal 2: Our graduates will be competent in the discipline of their chosen major or concentration.
      Goal 3: Our graduates will demonstrate critical thinking skills.
      Goal 4: Our graduates will be able to communicate effectively in writing and in front of a group.
      Goal 5: Our graduates will be competent in the use of analytical tools via business software tools.
      Goal 6: Our graduates will be able to properly integrate business disciplines in developing holistic, multi-functional solutions.
      Goal 7: Our graduates will be able to correctly analyze financial statements."