Texas A&M University-Texarkana MKT 467
Consumer Behavior

http://www.tamut.edu/~bowen/

Fall 2017

CONTACT INFO MEETING TIME & PLACE TEXTBOOK COURSE INFO COURSE OBJECTIVES SCHEDULE COURSE PROJECTS ATTENDANCE EVALUATION METHODS GRADING SYSTEM ACADEMIC HONESTY ACCOMMODATIONS UNIVERSITY EMAIL POLICY UNIVERSITY DROP POLICY  
ANNOUNCEMENTS:

  1. FACULTY :

    Instructor : Dr. Robert S. Owen
    Office : UC 321F
    Office phone : (903) 223-3010
    Department phone : (903) 223-3020 (secretary)
    Fax : (903) 223-3121
    Email : robert(dot)owen(at)tamut(dot)edu
    Web site : www.tamut.edu/~bowen/
    Office Hours : TR 9:15-12:00

  2. COURSE :

    1. Meeting Time and Place :
      W, 6:00-8:45 PM, UC 230

    2. Course Material :
      Textbook : Babin & Harris (2016), CB7, Seventh Edition,
      ISBN 9781305403222, Cengage
      Other   
      Materials :
      Access to the World Wide Web is required.

    3. Catalog Description :
      "The development of an accurate and comprehensive understanding of the consumer buying process and the important psychological variables that influence that process.  Prerequisite: MKT 363."

    4. Course Objectives :
      Throughout this course, students should be able to demonstrate:
      • knowledge and understanding of consumer behavior concepts, theory, and terminology
      • an understanding of consumer behavior from a variety of perspectives (multicultural, interdisciplinary, etc.)
      • an understanding of how marketing research, marketing strategy, and basic research on intra- and interpersonal processes play multiple roles in the discipline of marketing
      • an understanding of peoples' consumption-related behaviors
      • the ability to develop and evaluate marketing strategies intended to influence consumer behaviors
      • the ability to present analyses in written and oral form
        as an individual and/or team member

    5. Major Topics :
      These are approximate dates. 

      Week 1 :
      30 AUG  

       

      Week 2 :
      6 SEP  

       

      Week 3 :
      13 SEP  

       

      Week 4 :
      20 SEP  

       

      Week 5 :
      27 SEP  

       

      Week 6 :
      4 OCT  
      • Catchup and project discussion
      • Exam review if time permits

       

      Week 7 :
      11 OCT  

       

      Week 8 :
      18 OCT  
      • ATMOSPHERICS PRESENTATIONS
        to Class Client

       

      Week 9 :
      25 OCT  

       

      Week 10 :
      1 NOV  

       

      Week 11 :
      8 NOV  
      • Ch. 11, Consumer Situations
      • Ch. 12, Need Recognition and Search
      • Ch. 13, Alternative Evaluation and Choice

       

      Week 12 :
      15 NOV  

       

      Week 13 :
      22-25 NOV  
      • THANKSGIVING - no class
      • work on project

       

      Week 14 :
      29 NOV  

       

      Week 15 :
      6 DEC  
      • PRINT MESSAGE PRESENTATIONS
        to Class Client

       

    6. Term Projects :

      We will be doing two consulting projects for real class clients.  Project 1 is an atmospherics assessment of an assigned business or organization.  Project 2 will require that you construct two versions of a persuasive message for print ads for an assigned business or organization, accompanied by a brief discussion regarding theory associated with with each version.  Loosely described: you will be proposing a persuasive message that is expected to be most effective under low involvement and/or knowledge conditions, and another that is expected to be most effective under high involvement and/or knowledge conditions. 

      These are consulting projects for real clients, so the exact assignment in each case will be determined after we meet with our clients.

    7. Attendance :

      Students are expected to attend and participate in all class sessions.  Exams will be based in large part on issues discussed in class. 

    8. Evaluation Methods :

      Students will be evaluated on the basis of performance on two tests, a persuasive message proposal, and an atmospherics study.  Scores on the team written and oral work might be adjusted by ratings that each team member makes of each colleague.

    9. Grading System :

      Final grades will be based on the following totals in points:

       A=540-600 points
       B=480-539 points
       C=420-479 points
       D=360-419 points
       E=000-359 points
      Where:
       150=Exam 1
       150=Exam 2
       150=Atmospherics Study (Project 1, written and oral)
       150=Message Proposal (Project 2, written and oral)
       600 TOTAL POINTS POSSIBLE

    10. Academic Integrity :
      "Academic honesty is expected of students enrolled in this course.  Cheating on examinations, unauthorized collaboration, falsification of research data, plagiarism, and undocumented use of materials from any source constitute academic dishonesty and may be grounds for a grade of 'F' in the course and/or disciplinary actions.  For additional information, see the university catalog."

    11. Disability Accommodations :
      "Students with disabilities may request reasonable accommodations through the A&M-Texarkana Disability Services Office by calling 903-223-3062."

    12. A&M-Texarkana Email Address :
      "Upon application to Texas A&M University-Texarkana an individual will be assigned an A&M-Texarkana email account.  This email account will be used to deliver official university correspondence.  Each individual is responsible for information sent and received via the university email account and is expected to check the official A&M-Texarkana email account on a frequent and consistent basis.  Faculty and students are required to utilize the university email account when communicating about coursework."

    13. University Drop Policy :
      "To drop this course after the census date [see semester calendar, use menu to select current semester] a student must complete a Drop/Withdrawal Request Form, located on the University Registrarís webpage or obtained in the Registrarís Office.  The student must submit the signed and completed form to the instructor of each course indicated on the form to be dropped for his/her signature.  The signature is not an "approval" to drop, but rather confirmation that the student has discussed the drop/withdrawal with the faculty member.  The form must be submitted to the Registrarís office for processing in person, email Registrar@tamut.edu, mail (7101 University Ave., Texarkana, TX 75503) or fax (903-223-3140).  Drop/withdraw forms missing any of the required information will not be accepted by the Registrarís Office for processing. It is the studentís responsibility to ensure that the form is completed properly before submission.  If a student stops participating in class (attending and submitting assignments) but does not complete and submit the drop/withdrawal form, a final grade based on work completed as outlined in the syllabus will be assigned."

    14. Class Participation :
      "Students are responsible for beginning their participation on the FIRST CLASS DAY by logging on and completing assignments according to the COURSE CALENDAR.  Failure to submit online assignments between the first day of classes and the "university census date" (according to the university schedule) will result in an ADMINISTRATIVE DROP from the course."

    15. Students with federal loans and/or grants :
      "Students who have federal loans and grants must be aware that participation is monitored in online courses.  In the event a student withdraws from a course the student will be required to refund all federal funds prorated from the last date of participation.  A student's last access to Blackboard would not suffice as participation.  The required weekly activity could include a comment to a blog, a discussion board posting, a journal entry, a quiz or exam, a submitted assignment, or other measurable and tracked activity."

    16. Student Technical Assistance :
      • "Solutions to common problems and FAQ's for your web-enhanced and online courses are found on the Online Student Training page on our website.
      • "If you cannot find your resolution there, you can submit a support request by contacting the IT service Desk:

        "Email: isite@tamut.edu
        Phone: 903-334-6603"

        "Submit a Support Request
        Additional student help for Blackboard can be found here: Blackboard Help for Students"

    17. Technical Requirements:
      "The following are the minimum computer requirements for online learning:
      • A computer capable of handling streaming video. A mid-range multi-core CPU should be adequate.
      • A sound card.
      • A high speed internet connection preferably directly connected to the computer via a hard-wired Ethernet connection rather than wirelessly connected.
      • Virus and adware protection software.
      • Microsoft Word, minimum version 2007 or above.
      • Mozilla Firefox browser available free.
      • The most recent versions of Java, Flash, QuickTime, Adobe Reader, and Shockwave. You can check this in the Firefox browser by visiting:
        Firefox Plugin Check Tool

      "Please note: some instructors may require the use of a headset with microphone and/or a webcam.  If so, the cost of these items is not included in your course fees and will need to be acquired at your own expense.

      Blackboard Mobile for iOS and Android Devices
      "Android and iOS devices are currently supported using the Blackboard Mobile App, available for free from your App Store or scan the code below:

      Q code

      "The Blackboard Mobile App provides limited access to courses, including the ability to read and contribute to discussions, check grades and announcements, access content, read and comment on blogs, reflect in journals, link to your personal Dropbox, and receive push notifications when courses are updated. Limited course features may also be available via your mobile device's browser; however, your mobile device does not replace your personal computer and should not be used as a substitute for one. High stakes assignments, tests, etc. should be completed on your personal computer, and not on your mobile device."

    18. "At the completion of your degree our BBA graduates should be proficient in the following areas:

      Learning Goal 1: Our graduates will be competent in the broad business disciplines that underlie the BBA degree.

      Learning Goal 2: Critical Thinking/Problem Solving: Upon completion of their degree program, students will be able to demonstrate critical thinking, including the ability to explain issue; find, analyze, and select appropriate evidence; and construct a cogent argument that articulates conclusions and their consequences.

      Learning Goal 3: Communication and decision making under ethical dilemma: Upon completion of their degree program, students will be able to express ideas clearly and coherently orally, in writing, and electronically to a diverse range of audiences and interact with others in large and small group settings.

      Learning Goal 4: Global Environment: Upon completion of their degree program, students will be able to analyze the impact of multiple factors on the interconnectedness of diverse peoples in the global environment. "