- FACULTY :
- COURSE :
- Meeting Time and Place :
W, 6:00-8:45 PM, UC 230
- Course Material :
Babin & Harris (2016),
Access to the World Wide Web is required.
- Catalog Description :
"The development of an accurate and comprehensive
understanding of the consumer buying process and the important
psychological variables that influence that process.
Prerequisite: MKT 363."
- Course Objectives :
Throughout this course, students should be able to demonstrate:
- knowledge and understanding of consumer behavior concepts,
theory, and terminology
- an understanding of consumer behavior from a variety of perspectives
(multicultural, interdisciplinary, etc.)
- an understanding of how marketing research, marketing strategy,
and basic research on intra- and interpersonal processes play
multiple roles in the discipline of marketing
- an understanding of peoples' consumption-related behaviors
- the ability to develop and evaluate marketing strategies intended
to influence consumer behaviors
- the ability to present analyses in written and oral form
as an individual and/or team member
- Major Topics :
These are approximate dates.
| Week 1 :
- course overview
- Ch. 1, What is CB and Why Should I Care?
- Ch. 2, Value and the Consumer Behavior Value Framework
| Week 2 :
| Week 3 :
- Ch. 4, Comprehension, Memory, and Cognitive Learning
| Week 4 :
- Ch. 5, Motivation and Emotion
- Field trip to client's business
| Week 5 :
- Ch. 6, Personality, Lifestyles, and the Self-Concepts
| Week 6 :
- Catchup and project discussion
- Exam review if time permits
| Week 7 :
|Week 8 :
- ATMOSPHERICS PRESENTATIONS
to Class Client
| Week 9 :
- Ch. 7, Attitudes and Attitude Change
| Week 10 :
- Ch. 8, Group and Interpersonal Influence
- Ch. 9, Consumer Culture
- Ch. 10, Microcultures
| Week 11 :
- Ch. 11, Consumer Situations
- Ch. 12, Need Recognition and Search
- Ch. 13, Alternative Evaluation and Choice
| Week 12 :
- Ch. 14, Consumption to Satisfaction
- Ch. 15, Consumer Relationships
- Ch. 16, Consumer and Marketing Misbehavior
| Week 13 :
- THANKSGIVING - no class
- work on project
| Week 14 :
| Week 15 :
- PRINT MESSAGE PRESENTATIONS
to Class Client
- Term Projects :
We will be doing two consulting projects for real class clients.
Project 1 is an atmospherics assessment
of an assigned business or organization.
Project 2 will require that you construct
two versions of a persuasive message for print ads for an
assigned business or organization,
accompanied by a brief discussion regarding theory
associated with with each version.
Loosely described: you will be proposing a persuasive message that
is expected to be most effective under low involvement
and/or knowledge conditions,
and another that is expected to be most effective under high
involvement and/or knowledge conditions.
These are consulting projects for real clients, so the exact assignment
in each case will be determined after we meet with our clients.
- Attendance :
Students are expected to attend and participate in all class sessions.
Exams will be based in large part on issues discussed in class.
- Evaluation Methods :
Students will be evaluated on the basis of performance on
a persuasive message proposal,
and an atmospherics study.
Scores on the team written and oral work might be
adjusted by ratings that each team member makes of
- Grading System :
Final grades will be based on the following totals in points:
150=Atmospherics Study (Project 1, written and oral)
150=Message Proposal (Project 2, written and oral)
600 TOTAL POINTS POSSIBLE
- Academic Integrity :
"Academic honesty is expected of students enrolled
in this course.
Cheating on examinations, unauthorized
collaboration, falsification of research data, plagiarism,
and undocumented use of materials from any source constitute
academic dishonesty and may be grounds for a grade of 'F'
in the course and/or disciplinary actions.
For additional information, see the university catalog."
- Disability Accommodations :
"Students with disabilities may request reasonable
accommodations through the A&M-Texarkana Disability Services
Office by calling 903-223-3062."
- A&M-Texarkana Email Address :
"Upon application to Texas A&M University-Texarkana
an individual will be assigned an A&M-Texarkana email account.
This email account will be used to deliver official university
Each individual is responsible for information sent and
received via the university email account and is expected
to check the official A&M-Texarkana email account on a
frequent and consistent basis.
Faculty and students are required to utilize the university
email account when communicating about coursework."
- University Drop Policy :
"To drop this course after the census date [see
use menu to select current semester]
a student must complete a Drop/Withdrawal Request Form,
located on the University Registrarís webpage or obtained
in the Registrarís Office.
The student must submit the signed and completed form to
the instructor of each course indicated on the form to be
dropped for his/her signature.
The signature is not an "approval" to drop,
but rather confirmation that the student has discussed the
drop/withdrawal with the faculty member.
The form must be submitted to the Registrarís office for
processing in person, email
mail (7101 University Ave., Texarkana, TX 75503) or
Drop/withdraw forms missing any of the required information
will not be accepted by the Registrarís Office for processing.
It is the studentís responsibility to ensure that the form
is completed properly before submission.
If a student stops participating in class (attending and
submitting assignments) but does not complete and submit
the drop/withdrawal form, a final grade based on work
completed as outlined in the syllabus will be assigned."
- Class Participation :
"Students are responsible for beginning their
participation on the FIRST CLASS DAY by logging on and
completing assignments according to the COURSE CALENDAR.
Failure to submit online assignments between the first day
of classes and the "university census date"
(according to the university schedule) will result in
an ADMINISTRATIVE DROP from the course."
- Students with federal loans and/or grants :
"Students who have federal loans and grants must be aware
that participation is monitored in online courses.
In the event a student withdraws from a course the student
will be required to refund all federal funds prorated from
the last date of participation.
A student's last access to Blackboard would not suffice
The required weekly activity could include a comment to
a blog, a discussion board posting, a journal entry, a
quiz or exam, a submitted assignment, or other measurable
and tracked activity."
- Student Technical Assistance :
- Technical Requirements:
"The following are the minimum computer requirements for online learning:
- A computer capable of handling streaming video.
A mid-range multi-core CPU should be adequate.
- A sound card.
- A high speed internet connection preferably directly connected to the computer via a
hard-wired Ethernet connection rather than wirelessly connected.
- Virus and adware protection software.
- Microsoft Word, minimum version 2007 or above.
- Mozilla Firefox browser available free.
- The most recent versions of Java, Flash, QuickTime, Adobe Reader, and Shockwave.
You can check this in the Firefox browser by visiting:
Firefox Plugin Check Tool
"Please note: some instructors may require the use of a headset with
microphone and/or a webcam.
If so, the cost of these items is not included in your course fees and will
need to be acquired at your own expense.
Blackboard Mobile for iOS and Android Devices
"Android and iOS devices are currently supported using the Blackboard Mobile App,
available for free from your App Store or scan the code below:
"The Blackboard Mobile App provides limited access to courses, including the
ability to read and contribute to discussions, check grades and announcements,
access content, read and comment on blogs, reflect in journals, link to your
personal Dropbox, and receive push notifications when courses are updated.
Limited course features may also be available via your mobile device's browser;
however, your mobile device does not replace your personal computer and should
not be used as a substitute for one. High stakes assignments, tests, etc. should
be completed on your personal computer, and not on your mobile device."
- "At the completion of
your degree our BBA graduates should be proficient in the
Learning Goal 1: Our graduates will be competent in the
broad business disciplines that underlie the BBA degree.
Learning Goal 2: Critical Thinking/Problem Solving:
Upon completion of their degree program, students will be able
to demonstrate critical thinking, including the ability to
explain issue; find, analyze, and select appropriate evidence;
and construct a cogent argument that articulates conclusions
and their consequences.
Learning Goal 3: Communication and decision making under
ethical dilemma: Upon completion of their degree program,
students will be able to express ideas clearly and coherently
orally, in writing, and electronically to a diverse range of
audiences and interact with others in large and small group settings.
Learning Goal 4: Global Environment: Upon completion of
their degree program, students will be able to analyze the
impact of multiple factors on the interconnectedness of diverse
peoples in the global environment. "