Texas A&M University-Texarkana MKT 521
Marketing Management

http://www.tamut.edu/~bowen/courses/mktg_mgmt/

Spring 2003

FACULTY CONTACT INFO MEETING TIME & PLACE TEXTBOOK COURSE INFO COURSE OBJECTIVES SCHEDULE TERM PROJECTS ATTENDANCE EVALUATION METHODS GRADING SYSTEM  
ANNOUNCEMENTS:
| Presentation Schedule | tour of the client facility |

  1. FACULTY :

    Instructor : Dr. Robert S. Owen
    Office : 215 Academic Building
    Office phone : (903) 223-3010
    Department phone : (903) 223-3020 (Loretta Williams)
    Fax : (903) 223-3121
    Email : robert.owen@tamut.edu
    Web site : www.tamut.edu/~bowen/
    Office Hours : TWR 4:00-6:00 PM

  2. COURSE :

    1. Meeting Time and Place :
      Thursday, 7:00-10:00 PM, 149N Academic Building

    2. Course Material :
      Required   
      Textbook :
      Drummond & Ensor (2001), Strategic Marketing: Planning and Control
      (Second Edition).  Butterworth-Heinemann.
      Other   
      Materials :
      Access to the World Wide Web is required.

    3. Course Objectives :
      Throughout this course, students should be able to demonstrate:
      • knowledge of basic marketing principles and strategy
      • the ability to analyze marketing problems and situations
      • the skill to present knowledge and analyses in written form
      • the skill to present knowledge and analyses in oral form
      • the ability to work independently
      • the ability to work as a member of a team

    4. Major Topics :
      These are approximate dates. 

      Week 1
      16 JAN

       

      Week 2
      23 JAN
      • no class (professor at conference)
      • we will later make up this time in three hours of work at our class client's business

       

      Week 3
      30 JAN

       

      Week 4
      6 FEB

       

      Week 5
      13 FEB
      • Internal Controllable Marketing Factors
      • Internal Analysis
        • Assignments:
          • Read Ch. 5, pp. 83-103, Internal analysis
      • Marketing Strategy
        • Assignments:
          • Read Ch. 7, pp. 127-142, Strategic intent
          • Read Ch. 8, pp. 144-169, Strategy formulation
          • Read link Marketing Strategy
          • Read Chapter 9, pp. 171-205, Targeting, positioning, and brand strategy
          • Read Chapter 4, pp. 43-80, Segmentation
          • Read link Market Segmentation
          • Read Ch. 10, pp. 207-221, Product development and innovation
          • Read Ch. 11, pp. 223-232, Alliances and relationships

       

      Week 6
      20 FEB

       

      Week 7
      27 FEB
      • ketchup - we should be way behind by now :-)

       

      Week 8
      6 MAR

       

      13 MAR
      • SPRING BREAK - no class

       

      Week 9
      20 MAR

       

      Week 10
      27 MAR

       

      Week 11
      3 APR

       

      Week 12
      10 APR

       

      Week 13
      17 APR

       

      Week 14
      24 APR
      • QUIZ 2
      • DRESS REHEARSAL

       

      Week 15
      31 APR

       

    5. Course Projects :
      Students will work in teams to write and present a formal case report.  Students will work in teams to write and present a formal class consulting report.  Students will work in teams or as individuals to write a brief situation analysis.  Students will work as individuals to make a presentation on a marketing topic.

    6. Attendance :
      Students are expected to attend and participate in all class sessions and may be dropped for excessive absence. 

    7. Evaluation Methods :
      Students will be evaluated on both individual and team work in both written and oral presentations and on two brief exams.

    8. Grading System :
      Final grades will be based on the following totals in points:

       A=540-600 points
       B=480-539
       C=420-479
       D=360-419
       E=000-359
      Where:
       60=Quiz 1
       60=Quiz 2
       60=Topic Presentation (with handout)
       60=Qualitative Analysis
       60=Team Case Presentation
       60=Team Case Report
       60=Situation Analysis
       60=3 hr. visit to class client operations
       60=Team Client Presentation
       60=Team Client Report
       600 TOTAL POINTS POSSIBLE