- FACULTY :
| Instructor :
Dr. Robert S. Owen
| Office :
215 Academic Building
| Office phone :
| Department phone :
(903) 223-3020 (Loretta Williams)
| Fax :
| Email :
| Web site :
| Office Hours :
TWR 4:00-6:00 PM
- COURSE :
- Meeting Time and Place :
Tuesday, 7:00-10:00 PM, 129 Akin
- Course Material :
Evans & Berman (2002),
Marketing in the 21st Century
Atomic Dog Publishing.
Access to the World Wide Web is required.
- Course Objectives :
Throughout this course, students should be able to demonstrate:
- knowledge and understanding of marketing concepts and
terminology which form the foundation for advanced
coursework and practice in business
- awareness of the relevance of marketing theory within the environment
- the ability to analyze marketing problems and situations
- the ability to work as a member of a team
- the ability to present analyses in written and oral form
as a team member
- Major Topics :
These are approximate dates.
- Term Project :
We will be building a web site for a NASCAR automobile owner.
The exact details
of our assignment will be worked out during the
first three weeks of the semester, with a written document
outlining specifics of the assignment to be posted at the course
Web site around the fourth week (third class meeting).
Students will be working in teams of about four or five.
The final deliverable product of each team's consulting efforts
will be a written environmental assessment (probably around
fifteen or twenty pages) and a formal presentation.
Students will not actually build the site, but will conduct
environment and consumer analyses and form strategies to
suggest the positioning and content of the client's web site.
- Attendance :
Students are expected to attend and participate in all class sessions.
Exams will be based in large part on issues discussed in class.
Team meetings will be a formal part of our class meetings,
and students who are not present to complete graded assignments
associated with these meetings will be compensated with a
score of zero for that day of work.
- Evaluation Methods :
Students will be evaluated on the basis of performance on
two in-class exams (40%, individual),
a client background report (10%, individual),
in-class meetings with a consulting team (10%),
a team written draft consulting report (10%),
a team written final consulting report (15%),
and a team oral consulting presentation (15%).
Scores on the team written and oral work may be
adjusted by ratings that each team member makes of
- Grading System :
Final grades will be based on the following totals in points:
60=In-class Team Meetings
60=Client Background Check
60=Draft Team Report
90=Final Team Report
600 TOTAL POINTS POSSIBLE