MKTG 363, Marketing Principles

MKT 363
Marketing Principles
http://www.tamut.edu/~bowen/courses/principles/

Spring 2003

• FACULTY CONTACT INFO • MEETING TIME & PLACE • TEXTBOOK • COURSE INFO • COURSE OBJECTIVES • SCHEDULE • TERM PROJECT • ATTENDANCE • EVALUATION METHODS • GRADING SYSTEM •

ANNOUNCEMENTS:

FACULTY :

Instructor :	Dr. Robert S. Owen
Office :	215 Academic Building
Office phone :	(903) 223-3010
Department phone :	(903) 223-3020 (Loretta Williams)
Fax :	(903) 223-3121
Email :	robert.owen@tamut.edu
Web site :	www.tamut.edu/~bowen/
Office Hours :	TWR 4:00-6:00 PM

COURSE :

Meeting Time and Place :
Tuesday, 7:00-10:00 PM, 129 Akin

Course Material :

Required Textbook :	Evans & Berman (2002), Marketing in the 21st Century (8th Edition). Atomic Dog Publishing.
Other Materials :	Access to the World Wide Web is required.

Course Objectives :
Throughout this course, students should be able to demonstrate:
- knowledge and understanding of marketing concepts and terminology which form the foundation for advanced coursework and practice in business
- awareness of the relevance of marketing theory within the environment
- the ability to analyze marketing problems and situations
- the ability to work as a member of a team
- the ability to present analyses in written and oral form
  as a team member

Major Topics :
These are approximate dates.

Week 1
14 JAN

course overview

careers in marketing - Appendix A

overview of marketing - Ch. 1

marketing environment - Ch. 2

Week 2
21 JAN

no class (professor at conference)

submit client background check (60 points)

Week 3
28 JAN

internet marketing strategies - Ch. 7

marketing strategy - Ch. 3, 22

form teams

Week 4
4 FEB

marketing research - Ch. 4

market forecasting

Week 5
11 FEB

consumer behavior - Ch. 8

Week 6
18 FEB

segmentation - Ch. 10

organizational buying behavior - Ch. 9

Week 7
25 FEB

EXAM 1 (120 points)

scheduled team meeting (before exam)

Week 8
4 MAR

product and branding strategy - Ch. 11, 13

11 MAR

SPRING BREAK - no class

Week 9
18 MAR
not-for-profit marketing - Ch. 12
services management - Ch. 12

personal selling - Ch. 19

Week 10
25 MAR

promotion strategy - Ch. 17

advertising, sales promotion, and publicity - Ch. 18, 19

WRITTEN DRAFT DUE (60 points; lower scores likely)

Week 11
1 APR

logistics - Ch. 14

retailing - Ch. 15, 16

Week 12
8 APR

pricing - Ch 20, 21

breakeven analysis - Appendix B

Week 13
15 APR

public policy, ethics, and social responsibility - Ch. 5

global marketing - Ch. 6

WRITTEN REPORT DUE (90 points; higher scores expected)

Week 14
22 APR

EXAM 2 (120 points)

DRESS REHEARSAL

Week 15
29 APR

FINAL PERFORMANCE:
Presentations to Class Client (90 points)

Term Project :

We will be building a web site for a NASCAR automobile owner. The exact details of our assignment will be worked out during the first three weeks of the semester, with a written document outlining specifics of the assignment to be posted at the course Web site around the fourth week (third class meeting). Students will be working in teams of about four or five. The final deliverable product of each team's consulting efforts will be a written environmental assessment (probably around fifteen or twenty pages) and a formal presentation. Students will not actually build the site, but will conduct environment and consumer analyses and form strategies to suggest the positioning and content of the client's web site.
Attendance :

Students are expected to attend and participate in all class sessions. Exams will be based in large part on issues discussed in class. Team meetings will be a formal part of our class meetings, and students who are not present to complete graded assignments associated with these meetings will be compensated with a score of zero for that day of work.
Evaluation Methods :

Students will be evaluated on the basis of performance on two in-class exams (40%, individual), a client background report (10%, individual), in-class meetings with a consulting team (10%), a team written draft consulting report (10%), a team written final consulting report (15%), and a team oral consulting presentation (15%). Scores on the team written and oral work may be adjusted by ratings that each team member makes of each colleague.
Grading System :

Final grades will be based on the following totals in points:

A=540-600 points
B=480-539
C=420-479
D=360-419
E=000-359

Where:
120=Exam 1
120=Exam 2
60=In-class Team Meetings
60=Client Background Check
60=Draft Team Report
90=Final Team Report
90=Team Presentation
600 TOTAL POINTS POSSIBLE