Texas A&M University-Texarkana MKT 521
Marketing Management

http://www.tamut.edu/~bowen/

Spring 2004

FACULTY CONTACT INFO MEETING TIME & PLACE TEXTBOOK COURSE INFO COURSE OBJECTIVES SCHEDULE TERM PROJECTS ATTENDANCE EVALUATION METHODS GRADING SYSTEM  
ANNOUNCEMENTS: Qbe project price estimate changed from $30-50 to $15-30
| project links (dynamic) | links for the breakeven project |
  1. FACULTY :

    Instructor : Dr. Robert S. Owen
    Office : 215 Academic Building
    Office phone : (903) 223-3010
    Department phone : (903) 223-3021 (Loretta Williams)
    Fax : (903) 223-3121
    Email : robert(dot)owen(at)tamut(dot)edu
    Web site : www.tamut.edu/~bowen/
    Office Hours : Office Hours : MW 4:30-5:50, TR 2:00-3:30

  2. COURSE :

    1. Meeting Time and Place :
      Wednesday, 6:00-9:00 PM, Akin 180

    2. Course Material :
      Required   
      Textbook :
      Ferrell, Hartline & Lucas (2002), Marketing Strategy (Second Edition).  Southwestern.  ISBN 0-03-032103-4.
      Other   
      Materials :
      Access to the World Wide Web is required.

    3. Course Objectives :
      Throughout this course, students should be able to demonstrate:
      • knowledge of basic marketing principles and strategy
      • the ability to analyze marketing problems and situations
      • the skill to present knowledge and analyses in written form
      • the skill to present knowledge and analyses in oral form
      • the ability to work independently
      • the ability to work as a member of a team

    4. Major Topics :
      These are approximate dates. 

      Week 1
      21 JAN
      • Introduction to class and course
        • Assignments:
          • Read Chapter 1, Strategic Marketing Planning
          • Read Appendix A, Marketing Plan Worksheets
          • Read Appendix B, Two Marketing Plan Examples
      • Controllable Factors of Marketing
      •  

      Week 2
      28 JAN
      • External Uncontrollable Factors of Marketing
        • Assignments:
          • Read Ch. 2, Situation and Environmental Analysis
          • Read Ch. 3, SWOT Analysis: A Framework for Developing Marketing Strategy
          • Read link Marketing Environment
      • Marketing Implementation and Control
        • Assignments:
          • Read Ch. 10, Marketing Implementation and Control

         

      Week 3
      4 FEB
      Week 4
      11 FEB
      • Marketing Strategy, Product Portfolio Management
      Week 5
      18 FEB

       

      Week 6
      25 FEB

       

      Week 7
      3 MAR
      • EXAM 1

       

      10 MAR
      • SPRING BREAK - no class

       

      Week 8
      17 MAR

       

      Week 9
      24 MAR
      • Promotion Issues; Personal Selling Issues
      • Student Presentations
        • Assignments:
          • Read Ch. 5, Developing Customer Relationships Through Quality, Value, and Satisfaction
          • Read Ch. 9, Integrated Marketing Communications
          • Read links at TSOC

       

      Week 10
      31 MAR
      • Distribution and Logistics Issues
      • Student Presentations
        • Assignments:
          • Read Ch. 8, Distribution and Supply Chain Management
          • Read links at TSOC

       

      Week 11
      7 APR

       

      Week 12
      14 APR

       

      Week 13
      21 APR

       

      Week 14
      28 MAR
      • DRESS REHEARSAL

       

      Week 15
      5 MAY

       

    5. Course Projects :
      Students will work as individuals on in-class exams.  Students will work as individuals to make a topic presentation (with written hand-out).  Students will work in teams to write a breakeven report for a class client.  Students will work in teams to write and present a CI research report or situation analysis for a class client. 

    6. Attendance :
      Students are expected to attend and participate in all class sessions and will be dropped for excessive absence. 

    7. Evaluation Methods :
      Students will be evaluated on both individual and team work in both written and oral presentations and two written exams.

    8. Grading System :
      Final grades will be based on the following totals in points:

       A=540-600 points
       B=480-539
       C=420-479
       D=360-419
       E=000-359
      Where:
       240=Exams
        90=Breakeven Report
        60=Topic Presentation
        30=Topic Presentation handout
        90=Situation Analysis - written report
        90=Situation Analysis - client presentation
       600 TOTAL POINTS POSSIBLE