Texas A&M University-Texarkana MKT 363
Marketing Principles


Spring 2004


  1. FACULTY :

    Instructor : Dr. Robert S. Owen
    Office : 215 Academic Building
    Office phone : (903) 223-3010
    Department phone : (903) 223-3021 (Loretta Williams)
    Fax : (903) 223-3121
    Email : robert(dot)owen(at)tamut(dot)edu
    Web site : www.tamut.edu/~bowen/
    Office Hours : MW 4:30-5:50, TR 2:00-3:30

  2. COURSE :

    1. Meeting Time and Place :
      Tuesday, Thursday, 11:00-12:30, 255 Academic Building

    2. Course Material :

      Textbook :
      Evans & Berman (2002), Marketing in the 21st Century
      (8th Edition).  Atomic Dog Publishing.  Available from the publisher in paperback and paperless (online) media.
      Materials :
      Access to the World Wide Web is required.

    3. Course Objectives :
      Throughout this course, students should be able to demonstrate:
      • knowledge and understanding of marketing concepts and terminology which form the foundation for advanced coursework and practice in business
      • awareness of the relevance of marketing theory within the environment
      • the ability to analyze marketing problems and situations
      • the ability to work as a member of a team
      • the ability to present analyses in written and oral form
        as a team member

    4. Major Topics :
      These are approximate dates. 

      Week 1
      20/22 JAN


      Week 2
      27/29 JAN
      • marketing strategy - Ch. 3, 22
      • internet marketing strategies - Ch. 7
      • introduction to class consulting project; form teams


      Week 3
      3/5 FEB


      Week 4
      10/12 FEB


      Week 5
      17/19 FEB


      Week 6
      24/26 FEB


      Week 7
      2/4 MAR


      8-12 MAR
      • SPRING BREAK - no class


      Week 8
      16/18 MAR


      Week 9
      23/25 MAR


      Week 10
      30 MAR/1 APR


      Week 11
      6/8 APR
      • logistics - Ch. 14
      • retailing - Ch. 15, 16
      • WRITTEN DRAFT DUE (60 points; lower scores likely)


      Week 12
      13/15 APR


      Week 13
      20/22 APR


      Week 14
      27/29 APR
      • EXAM 2 (150 points) Tuesday
      • DRESS REHEARSAL Thursday


      Week 15
      4/6 MAY
        Presentations to Class Client (90 points)


    5. Term Consulting Project :

      We will be doing an environmental analysis for a local business.  The exact details of our assignment will be worked out during the first three weeks of the semester, with a written document outlining specifics of the assignment to be posted at the course Web site around the fourth week (third class meeting).  Students will be working in teams of about four or five.  The final deliverable product of each team's consulting efforts will be a written environmental assessment (probably around fifteen or twenty pages) and a formal presentation.

    6. Attendance :

      Students are expected to attend and participate in all class sessions.  Exams will be based in large part on issues discussed in class.  Team meetings will be a formal part of our class meetings, and students who are not present to complete graded assignments associated with these meetings will be compensated with a score of zero for that day of work.

    7. Evaluation Methods :

      Students will be evaluated on the basis of performance on two in-class exams (50%, individual), in-class meetings with a consulting team (10%), a team written draft consulting report (10%), a team written final consulting report (15%), and a team oral consulting presentation (15%).  Scores on the team written and oral work may be adjusted by ratings that each team member makes of each team colleague.

    8. Grading System :

      Final grades will be based on the following totals in points:
       A=540-600 points
       150=Exam 1
       150=Exam 2
        60=In-class Team Meetings
        60=Draft Team Report
        90=Final Team Report
        90=Team Presentation