Dallas Reviews Content Analysis

Visit Epinions.com reviews of Austin Restaurants and do a written content analysis of the comments that are posted.  Your analysis must not be anecdotal, but must be based on an analysis that is substantiated with the spreadsheet method that we used in class.  The objective of this research is to determine the features that cause people to like or dislike restaurants in Austin.  This would help us to better understand the mix of features that travelers, tourists, and locals might like to see in Texarkana and what kinds of features should be helpful in promoting the city as a destination for entertainment.  Although the report itself is to be an individual effort, you are encouraged to work collaboratively with other class members to develop the grid that is used in your analysis.

Your report must include the following format, not necessarily with any sort of headings:

  1. objectives of the research
  2. source of the data
  3. discussion of the methodology
  4. discussion of the findings
  5. discussion of the conclusions

The report should not include the spreadsheet itself; the spreadsheet is merely a working document that is a tool to assist in your analysis.  That is, the report should be understandable without your spreadsheet.  However, for the sake of grading your report for this class, do submit your spreadsheet as a separate (independent) document.