You may submit no more than six double-spaced pages (which is inclusive of appendices if you feel the urge to include any).  Attach a copy of this page to your submission.

Many advertisements for jobs in sales list the requirement, "must have intangibles experience."  Your professor, however, teaches his students of sales management that there really are no differences between selling goods and selling services -- that a good salesperson should be able to sell goods and services equally well. 

This is certainly not a complete view of services marketing and management.  Write a report that:

• briefly discusses how the marketing of services and goods is in some ways the same, and
• focuses on why it is that the marketing and management of services products is generally more difficult than that of goods products.

When writing your report, be sure to consider the full range of issues that we have discussed in this class.  Do not "shoot from the hip"; be specific about factors which are in agreement with the perspectives in our journal article readings, our textbook, and our class discussions.  This is not a research project, and using more information than would already be available if you were taking the the exam in class will probably not help you.