Operation Weed & Seed

This report is to be a situation analysis for the Texarkana, AR Weed & Seed (T-BON) in its association with area Safe Havens.  Use information and insights gained from our tour of these four Safe Havens, materials distributed in class, and any other information that you can find, such as:

Materials that were distributed in class in association with the local Weed & Seed should be treated as confidential; they are not to be shared with anyone outside of our class. 

Our client is interested in ensuring that these Safe Havens are sustainable as a group beyond the limit of the Weed & Seed grant.  As a group, could they be more effective in providing community services?  Could they better work in ways that are non-competing, that are more complementary or synergistic?  Prior to a formal analysis, the above questions do not suggest that anything is wrong, but rather suggest that we don't yet have complete answers.

In assessing how each Safe Haven fits within a larger community, consider the following sorts of issues:

  • What services are unique to each Safe Haven?
  • What services are complementary to each Safe Haven?
  • What services are duplicated?  Necessarily, or unnecessarily?
  • How is each Safe Haven differentiated from the others?
  • What is each Safe Haven's strengths and weaknesses?  What resources are sustainable? 
  • What environmental threats and opportunities impact each Safe Haven?  What environmental threats and opportunities impact these Safe Havens as a group?

The attached generic outline might provide some guidance with regard to structuring an environmental analysis, but strict adherence to this outline is not expected where not appropriate for our client.  This is not a creative writing assignment; it is a technical writing assignment.  Length is expected to be no more than about 25 double spaced pages of text (exclusive of appendices).

All reports must have some sort of introduction that explains the nature, focus, and objective of the report to the reader.  The body of all reports must in some way address opportunities and threats in the environment and address the strengths and weaknesses of these organizations individually and as a group.  All reports must also end with some sort of recommendation. That is, the report should lead to some speculation regarding the outlook for our client's project, the direction which should be set for the final phases of this project, and possibly some suggestions regarding how it is that your suggestions could be implemented.

Although some sort of recommendation is required, most of the text of the report will be associated with a scan and assessment of the current environment that logically leads to a recommendation.  Note that a report that ends with a negative outlook can be as valuable as a report that ends with a positive outlook.

The Assignment:

  1. For this project, you may work in teams of your own choosing with no more than six members per team.  All members of a team will receive the same grade.  (The professor does reserve the obligation to differentiate grades in rare situations where a student is perceived to have made a substantially less contribution to the final deliverables than other students on a team.  Hopefully, however, a team would first fire a team member and simply not include that person's name with the deliverables.)  The deliverables will be a written report and a presentation from each team.

  2. This is a real world assignment.  The initial draft of the written report will be scored in large part on the professor's perception of the usefulness and acceptability of the report to the real client within the framework that this is to be a situation analysis.  A common problem is that students tend to include irrelevant and inappropriate material in a report to show evidence that some particular concept has been learned in the course.  Note that a minimal requirement is that reports be relatively free of problems of grammar, spelling, typing, and such.  Do not fabricate material for the sake of creating a report.  Remember that this is not a creative writing assignment but is a technical writing assignment.

  3. The exact format of the finished report is of the team's own choosing.  Although a general format for a situation analysis is attached for guidance, it is unlikely that you could follow this exactly exactly.  Other published report formats commonly called "situation analysis," "market analysis," "environmental analysis," "business plan," and such might or might not be appropriate and acceptable.  No two finished reports would be the same, and it is unlikely that a report could ever be constructed to exactly fit an imposed outline.

  4. ALL facts in the report must be substantiated except those that are obviously common knowledge.  This necessarily requires that the source of information be cited (footnoted). Watch for statements that lend themselves to red-ink comments such as, "says who" or "I disagree."  For example, if a statement is made that the local economy is likely to get better or worse over the next five years, then the report MUST indicate the source of this expectation.  Additionally, related questions associated with substantiating this statement might have to be answered, e.g., Who expects this?  How did this person or organization or publication arrive at this expectation?  How many others agree with this expectation?  How many others disagree?  If the speculation is your own, be sure that it is substantiated with charts, graphs, tables, or figures that indicate the source of the information contained therein.

  5. You are required to cite all sources of information.  A less obtrusive method of citing in a business report is to list the references at the end of the report in a numbered list: List all sources at the end of the report in alphabetical order.  Number them in this order, starting the list with number 1.  Whenever a statement is made that must reference that source, indicate the source by a number in parentheses after the statement, like this (12).  Note that the first time in a report that a source is referenced, the number is not necessarily (1), the second is not necessarily (2), etc.  Also note that the same source may appear multiple times in the same report, like this (23).  If several sources support the same statement, they should all be included like this (4, 7, 12, 15); a greater number of sources often strengthens an assertion.  If several statements are made in the same paragraph that use the same source, list that source only once after all such statements within a single paragraph.  That is, do not source this (8) and this again (8) for two separate issues that are included in the same statement.

  6. Neatness (defined as good grammar, punctuation, spelling, etc.), however, is always important in business writing.  A minimal requirement of the report is that it be free of blemishes in grammar, spelling, and such.  

  7. Left justification with a ragged right edge is preferred for readability.  Please do not use any sort of report folders; use plain white paper with a single staple in the top left corner.  You are asked to submit a report that is no more than 25 pages in length (exclusive of appendices), but you are not asked to necessarily reach that limit.


SUGGESTED COMPONENTS OF A SITUATION ANALYSIS

  1. Introduction and Overview

    • focus of the report
    • objective of the report
    • brief summary of the report

  2. Organizational-level situation analysis

    • mission and objectives
    • portfolio analysis
    • resources and competencies
    • organizational weaknesses

  3. Analysis of environmental opportunities and threats

    • demographic
    • sociocultural
    • economic
    • technological
    • competitive
    • political
    • legal and regulatory
    • etc.

  4. Product-level situation analysis

    • Consumer/customer analysis

      • who buys?
      • why do buyers buy?
      • how do buyers make choices?
      • what are bases for market segmentation?
      • what are potential target markets?

    • Competitive analysis

      • who are direct competitors?
      • who are indirect competitors?
      • what is the likelihood of new competition?
      • what is the intensity of competition?
      • what are competitors' advantages and disadvantages?

    • Market measurement

      • estimate market potential
      • determine potential of each geographic area
      • assess trends
      • make forecasts

  5. Summary and Recommendations

    • define opportunities and threats
    • define strengths and weaknesses
    • suggest objectives or future direction
    • suggest strategy for reaching objectives
    • suggest means to implement strategy

Adapted from Guiltinan and Paul (1990), Marketing Management: Strategies and Programs, New York: McGraw-Hill.