Texas A&M University-Texarkana MKT 521
Marketing Management

http://www.tamut.edu/~bowen/

Spring 2005

FACULTY CONTACT INFO MEETING TIME & PLACE TEXTBOOK COURSE INFO COURSE OBJECTIVES SCHEDULE TERM PROJECTS ATTENDANCE EVALUATION METHODS GRADING SYSTEM  
ANNOUNCEMENTS: | exam 2 issues to ponder | EXAM 2 |
  1. FACULTY :

    Instructor : Dr. Robert S. Owen
    Office : 215 Academic Building
    Office phone : (903) 223-3010
    Department phone : (903) 223-3021 (Loretta Williams)
    Fax : (903) 223-3121
    Email : robert(dot)owen(at)tamut(dot)edu
    Web site : www.tamut.edu/~bowen/
    Office Hours : Office Hours : MWR 3:00-5:00

  2. COURSE :

    1. Meeting Time and Place :
      Section 001: Thursday, 9:30-12:15 AM, Acad 255N
      Section 002: Wednesday, 6:00-8:45 PM, Akin 132

    2. Course Material :
      Required    Textbook : Ferrell & Hartline (2005), Marketing Strategy (Third Edition), Southwestern, ISBN 0-324-20140-0.
      Optional   
      Textbook :
      Evans & Berman (2005), Marketing in the 21st Century
      (9th Edition).  Atomic Dog Publishing
      Other    Materials : Access to the World Wide Web is required.

    3. Course Objectives :
      Throughout this course, students should be able to demonstrate:
      • knowledge of basic marketing principles and strategy
      • the ability to analyze marketing problems and situations
      • the skill to present knowledge and analyses in written and oral form

    4. Major Topics :
      These are approximate dates. 

      Week 1
      19/20 JAN
      • Introduction to class and course
      • Controllable Factors of Marketing
        • Assignments:
          • Read Chapter 1, Marketing in the New Economy
          • Read Chapter 2, Strategic Marketing Planning
          • Read Appendix A, Marketing Plan Worksheets
          • Read Appendix B, Example Marketing Plans
          • Read link An Overview of Marketing

         

      Week 2
      26/27 JAN
      • External Uncontrollable Factors of Marketing
        • Assignments:
          • Read Ch. 3, Situation Analysis: Collecting and Analyzing Marketing Information
          • Read Ch. 4, SWOT Analysis: A Framework for Developing Marketing Strategy
          • Read link Marketing Environment
      • Marketing Implementation and Control
        • Assignments:
          • Read Ch. 11, Marketing Implementation and Control

         

      Week 3
      2/3 FEB
      Week 4
      9/10 FEB
      • Marketing Strategy, Product Portfolio Management
      Week 5
      16/17 FEB

       

      Week 6
      23/24 FEB

       

      Week 7
      2/3 MAR

       

      7-11 MAR
      • SPRING BREAK - no class

       

      Week 8
      16/17 MAR

       

      Week 9
      23/24 MAR

       

      Week 10
      30/31 MAR
      • Strategic Relationship, Customer Relationship, and Personal Selling Issues
      • Student Presentations
        • Assignments:
          • Read Ch. 5, Managing Customer Relationships
          • Read links at TSOC

       

      Week 11
      6/7 APR

       

      Week 12
      13/14 APR

       

      Week 13
      20/21 APR
      • International Issues, Ethics
      • Student Presentations
        • Assignments:
          • Read Ch. 12, Marketing Ethics and Social Responsibility
          • Read chapters, links at TSOC

       

      Week 14
      27/28 MAR
      • EXAM 2

       

      Week 15
      4/5 MAY
      • Course wrap-up

       

    5. Course Projects :
      Students will work as individuals on two written exams.  Students will work as individuals to make a topic presentation (with written hand-out).  Students will work as individuals to write a marketing breakeven report.  Students will work in teams to write a case report or situation analysis. 

    6. Attendance :
      Students are expected to attend and participate in all class sessions and might be dropped for excessive absence.  Assignments and exam questions are typically based on class experiences; often these cannot be completed in absence of the context of a class presentation or discussion.

    7. Evaluation Methods :
      Students will be evaluated on both individual and team work in both written and oral presentations and two written exams.

    8. Grading System :
      Final grades will be based on the following totals in points:

       A=540-600 points
       B=480-539
       C=420-479
       D=360-419
       E=000-359
      Where:
       240=Exams
       120=Breakeven Report
        90=Topic Presentation
        30=Topic Presentation handout
       120=Case Analysis
       600 TOTAL POINTS POSSIBLE