- FACULTY :
| Instructor : |
Dr. Robert S. Owen
|
| Office : |
215 Academic Building
|
| Office phone : |
(903) 223-3010
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| Department phone : |
(903) 223-3021 (Loretta Williams)
|
| Fax : |
(903) 223-3121
|
| Email : |
robert(dot)owen(at)tamut(dot)edu
|
| Web site : |
www.tamut.edu/~bowen/
|
| Office Hours : |
Office Hours :
MWR 3:00-5:00
|
- COURSE :
- Meeting Time and Place :
Section 001: Thursday, 9:30-12:15 AM, Acad 255N
Section 002: Wednesday, 6:00-8:45 PM, Akin 132
- Course Material :
| Required Textbook : |
Ferrell & Hartline (2005),
Marketing Strategy (Third Edition),
Southwestern,
ISBN 0-324-20140-0.
|
Optional
Textbook : |
Evans & Berman (2005),
Marketing in the 21st Century
(9th Edition).
Atomic Dog Publishing.
|
| Other Materials : |
Access to the World Wide Web is required.
|
- Course Objectives :
Throughout this course, students should be able to demonstrate:
- knowledge of basic marketing principles and strategy
- the ability to analyze marketing problems and situations
- the skill to present knowledge and analyses in written and oral form
- Major Topics :
These are approximate dates.
Week 1
19/20 JAN |
- Introduction to class and course
- Controllable Factors of Marketing
- Assignments:
- Read Chapter 1, Marketing in the New Economy
- Read Chapter 2, Strategic Marketing Planning
- Read Appendix A, Marketing Plan Worksheets
- Read Appendix B, Example Marketing Plans
- Read link An
Overview of Marketing
|
Week 2
26/27 JAN |
- External Uncontrollable Factors of Marketing
- Assignments:
- Read Ch. 3, Situation Analysis: Collecting and Analyzing Marketing Information
- Read Ch. 4, SWOT Analysis: A Framework for Developing Marketing Strategy
- Read link Marketing
Environment
- Marketing Implementation and Control
- Assignments:
- Read Ch. 11, Marketing Implementation and Control
|
Week 3
2/3 FEB |
|
Week 4
9/10 FEB |
- Marketing Strategy, Product Portfolio Management
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Week 5
16/17 FEB |
- Marketing Research; Competitive Intelligence
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Week 6
23/24 FEB |
|
Week 7
2/3 MAR |
- Consumer Psychology, Organizational Buyer Behavior, Market Segmentation, and Target Marketing
|
|
7-11 MAR |
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Week 8
16/17 MAR |
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Week 9
23/24 MAR |
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Week 10
30/31 MAR |
- Strategic Relationship, Customer Relationship, and Personal Selling Issues
- Student Presentations
- Assignments:
- Read Ch. 5, Managing Customer Relationships
- Read links at TSOC
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Week 11
6/7 APR |
|
Week 12
13/14 APR |
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Week 13
20/21 APR |
- International Issues, Ethics
- Student Presentations
- Assignments:
- Read Ch. 12, Marketing Ethics and Social Responsibility
- Read chapters, links at TSOC
|
Week 14
27/28 MAR |
|
Week 15
4/5 MAY |
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- Course Projects :
Students will work as individuals on two written exams.
Students will work as individuals to make a topic presentation (with written hand-out).
Students will work as individuals to write a marketing breakeven report.
Students will work in teams to write a case report or situation analysis.
- Attendance :
Students are expected to attend and participate in all class sessions
and might be dropped for excessive absence.
Assignments and exam questions are typically based on class experiences;
often these cannot be completed in absence of the context of a class presentation or discussion.
- Evaluation Methods :
Students will be evaluated on both individual and team work
in both written and oral presentations and two written exams.
- Grading System :
Final grades will be based on the following totals in points:
A=540-600 points
B=480-539
C=420-479
D=360-419
E=000-359
Where:
240=Exams
120=Breakeven Report
90=Topic Presentation
30=Topic Presentation handout
120=Case Analysis
600 TOTAL POINTS POSSIBLE
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