Texas A&M University-Texarkana MKT 363
Marketing Principles
http://www.tamut.edu/~bowen/

Spring 2005

• FACULTY CONTACT INFO • MEETING TIME & PLACE • TEXTBOOK • COURSE INFO • COURSE OBJECTIVES • SCHEDULE • TERM PROJECT • ATTENDANCE • EVALUATION METHODS • GRADING SYSTEM •  
ANNOUNCEMENTS:

  1. FACULTY :

    Instructor : Dr. Robert S. Owen
    Office : 215 Academic Building
    Office phone : (903) 223-3010
    Department phone : (903) 223-3021 (Loretta Williams)
    Fax : (903) 223-3121
    Email : robert(dot)owen(at)tamut(dot)edu
    Web site : www.tamut.edu/~bowen/
    Office Hours : MWR 3:00-5:00

  2. COURSE :

    1. Meeting Time and Place :
      Monday, Wednesday 11:00-12:15, 255 Academic Building


    2. Course Material :

      Required    Textbook : Evans & Berman (2005), Marketing 9e, Marketing in the 21st Century
      (9th Edition, 2nd Atomic Dog Edition), ISBN 1-59260-143-X.  Atomic Dog Publishing.  Available from the publisher in paperback and online media.
      Other    Materials : Access to the World Wide Web is required.

    3. Course Objectives :
      Throughout this course, students should be able to demonstrate:
      • knowledge and understanding of marketing concepts and terminology which form the foundation for advanced coursework and practice in business
      • awareness of the relevance of marketing theory within the environment
      • the ability to analyze marketing problems and situations

    4. Major Topics :
      These are approximate dates. 

      Week 1
      19 JAN
      • course overview
      • careers in marketing - Appendix A

       
      Week 2
      24/26 JAN

       
      Week 3
      31 JAN/ 2 FEB

       
      Week 4
      7/9 FEB

       
      Week 5
      14/16 FEB

       
      Week 6
      21/23 FEB
      • Catch-up, review on Monday
      • EXAM 1 - Wednesday

       
      Week 7
      28 FEB/ 2 MAR

       
      7-11 MAR
      • SPRING BREAK - no class

       
      Week 8
      14/16 MAR

       
      Week 9
      21/23 MAR

       
      Week 10
      28/30 MAR

       
      Week 11
      4/6 APR

       
      Week 12
      11/13 APR

       
      Week 13
      18/20 APR

       
      Week 14
      25/27 APR

       
      Week 15
      2/4 MAY
      • Catch-up, review on Monday
      • EXAM 3 - Wednesday

       
      Week 16
      9 MAY
      • Course wrap-up

       

    5. Attendance :

      Students are expected to attend and participate in all class sessions.  Exams will be based in large part on issues discussed in class.  Excessive absence may result in a student being dropped from the course.

    6. Evaluation Methods :

      Students will be evaluated on the basis of performance on three in-class exams.  Exams will include issues from class discussion, textbook readings, and online readings.

    7. Grading System :

      Final grades will be based on the following totals in points:
       
       A=540-600 points
       B=480-539
       C=420-479
       D=360-419
       E=000-359
      Where:
       200=Exam 1
       200=Exam 2
       200=Exam 3
        600 TOTAL POINTS POSSIBLE