Topic Presentation Evaluation

PRESENTER:

PRESENTATION TITLE:

State the basic principle illustrated; summarize the basic topic issues: 
 
 
 

Outline the presentation: 
 
 
 
 
 
 
 
 
 
 
 
 

Summarize what was apparently supposed to be learned: 
 

 

Letter
Grade
_____ Topic Identification/Introduction:
Was it clear?  Was it quickly apparent as to where the discussion was going?  Was it focused with regard to the basic marketing principle being presented?
_____ Flow:
Was it easy to follow the presentation?  Were there places in the presentation where it was unclear as to what points were being made? 
_____ Substance:
Was the discussion of potential value to marketing managers in a variety of situations? 
_____ Handout:
Was it well organized?  Was it of a professional nature?  Was it supportive of the presentation?  Does it have the potential to be useful at some point in the future? 
_____ Oral Presentation:
Was it well organized?  Was it of a professional nature?  Would anyone in the audience pay to hire this presenter?

Overall score, all things considered:
Letter
Grade
Points
Grade
 
_____
 
_____

To receive a score in the "A" range, the presentation and handout must be considered by the professor to be "good enough for the real world."  A score in the "B" range will be assigned to presentations that have minor problems, such as the need for clarification identifying the topic subject.  Lower scores will be assigned to presentations which have problems that are not so minor, such as an inability of the presenter to adequately answer questions associated with the presentation.