Texas A&M University-Texarkana MKT 521
Marketing Management


Spring 2006

ANNOUNCEMENTS: | EXAM 1 | neighborhood demographics - some notes on tunneling census data to the neighborhood level |
  1. FACULTY :

    Instructor : Dr. Robert S. Owen
    Office : 215 Academic Building
    Office phone : (903) 223-3010
    Department phone : (903) 223-3021 (Loretta Williams)
    Fax : (903) 223-3121
    Email : robert(dot)owen(at)tamut(dot)edu
    Web site : www.tamut.edu/~bowen/
    Office Hours : 8:50-10:50 MTR

  2. COURSE :

    1. Meeting Time and Place :
      Monday: 1:00-3:45, 255 ACAD; 6:00-8:45, 140 ACAD

    2. Course Materials :
      Textbook :
      Ferrell & Hartline (2005), Marketing Strategy
      (3rd Edition).  Thompson South-Western. ISBN 0-324-20140-0. 
      Textbook :
      Pride & Ferrell (2006), Marketing (13th Edition), ISBN 0-618-47446-3 (looseleaf - lower price) or 0-618-47445-5 (hardbound). 
      Materials :
      Access to the World Wide Web is required.

    3. Catalog Description :
      "An advanced marketing course utilizing an analytical approach to solving marketing problems involved in goal setting, planning, and strategies as they apply to product policy, pricing objectives, promotional objectives, distribution policy and marketing research."

    4. Course Objectives :
      Throughout this course, students should be able to demonstrate:
      • knowledge of basic marketing principles and strategy
      • the ability to analyze marketing problems and situations
      • the skill to present knowledge and analyses in written form
      • the skill to present knowledge and analyses in oral form
      • the ability to work independently
      • the ability to work as a member of a team

    5. Major Topics :
      These are approximate dates. 

      Week 1
      23 JAN
      • Introduction to class and course
        • Assignments:
          • Read Chapter 1, Marketing in the New Economy
          • Read Chapter 2, Strategic Marketing Planning
          • Read Appendix A, Marketing Plan Worksheets
          • Read Appendix B, Example Marketing Plans
      • Internal and Controllable Factors of Marketing


      Week 2
      30 JAN
      • External Uncontrollable Factors of Marketing
        • Assignments:
          • Read Ch. 3, Situation Analysis: Collecting and Analyzing Marketing Information
          • Read Ch. 4, SWOT Analysis: A Framework for Developing Marketing Strategy
          • Read link Marketing Environment
      • Marketing Implementation and Control
        • Assignments:
          • Read Ch. 11, Marketing Implementation and Control


      Week 3
      6 JAN


      Week 4
      13 JAN


      Week 5
      20 JAN


      Week 6
      27 JAN
      • EXAM 1


      6-10 MAR
      • SPRING BREAK - no class


      Week 7
      13 JAN


      Week 8
      20 JAN
      • Promotion Issues; Personal Selling Issues
      • Student Presentations
        • Assignments:
          • Read Ch. 5, Managing Customer Relationships
          • Read Ch. 10, Integrated Marketing Communications
          • Read links at TSOC


      Week 9
      27 JAN
      • Distribution and Logistics Issues
      • Student Presentations
        • Assignments:
          • Read Ch. 9, Distribution and Supply Chain Management
          • Read links at TSOC


      Week 10
      3 APR


      Week 11
      10 APR
      • International Issues, Ethics
      • Student Presentations
        • Assignments:
          • Read Ch. 12, Marketing Ethics and Social Responsibility
          • Read links at TSOC


      Week 12
      17 APR


      Week 13
      24 APR
      • EXAM 2


      Week 14
      1 MAY


      Week 15
      8 MAY


    6. Course Projects :
      Students will work as individuals on in-class exams.  Students will work as individuals to make a topic presentation (with written hand-out).  Students will work in teams to write and present a situation analysis for a class client.  If you want to quit a team, you may do so to work alone as long as your team members have all jointly conducted work to that point.  If you object to presenting your work to the class client, you may schedule a time at a later date to present to your professor and other faculty; this will most likely require that you take an incomplete.

    7. Attendance :
      Students are expected to attend and participate in all class sessions and will be dropped for excessive absence. 

    8. Evaluation Methods :
      Students will be evaluated on both individual and team work in both written and oral presentations and on two individual exams.

    9. Grading System :
      Final grades will be based on the following totals in points:

       A=540-600 points
       150=Exam 1
       150=Exam 2
        70=Topic Presentation
        30=Topic Presentation handout
       150=Situation Analysis - written report
        50=Situation Analysis - client presentation

    10. University Academic Honesty Statement:
      "Academic honesty is expected of students enrolled in this course.  Cheating on examinations, unauthorized collaboration, falsification of research data, plagiarism, and copying or undocumented use of materials from any source constitute academic dishonesty and may be grounds for a grade of 'F' in the course and/or disciplinary action.  For additional information see the university rules."