Texas A&M University-Texarkana MKT 363
Marketing Principles


Spring 2007

  1. FACULTY :

    Instructor : Dr. Robert S. Owen
    Office : 215 Academic Building
    Office phone : (903) 223-3010
    Department phone : (903) 223-3021 (Loretta Williams)
    Fax : (903) 223-3121
    Email : robert(dot)owen(at)tamut(dot)edu
    Web site : www.tamut.edu/~bowen/
    Office Hours : MTR 8:50-10:50

  2. COURSE :

    1. Meeting Time and Place :
      Wednesday, 6:00-8:45, Akin 132

    2. Course Materials :
      Textbook : Pride & Ferrell (2006), Marketing (13th Edition), Houghton-Mifflin, ISBN 0-618-47446-3 (looseleaf - lower price) or 0-618-47445-5 (hardbound). 
      Other : Access to the World Wide Web is required.

    3. Catalog Description :
      "An introductory course in marketing presenting the basic components of marketing including product promotion, pricing, and distribution of goods and services with a set of controllable and non-controllable environmental forces."

    4. Course Objectives :
      Throughout this course, students should be able to demonstrate:
      • knowledge and understanding of marketing concepts and terminology which form the foundation for advanced coursework and practice in business
      • awareness of the relevance of marketing theory within the environment
      • the ability to analyze marketing problems and situations
      • the ability to work as a member of a team
      • the ability to present analyses in written and oral form
        as a team member

    5. Major Topics :
      These are approximate dates. 

      Week 1
      17 JAN


      Week 2
      24 JAN
      • marketing strategy - Ch. 2
      • introduction to class consulting project, form teams (if client ready)


      Week 3
      31 JAN


      Week 4
      7 FEB


      Week 5
      14 FEB


      Week 6
      21 FEB


      Week 7
      28 FEB


      5-9 MAR
      • SPRING BREAK - no class
      Week 8
      14 MAR


      Week 9
      21 MAR


      Week 10
      28 MAR
      • EXAM 2
      • logistics - Ch. 15
      • wholesaling - Ch. 16


      Week 11
      4 APR


      Week 12
      11 APR


      Week 13
      18 APR


      Week 14
      25 APR
      • EXAM 3


      Week 15
      2 MAY


    6. Term Consulting Project :

      We will be doing an environmental analysis for a local entity.  The exact details of our assignment will be worked out during the first three weeks of the semester, with a written document outlining specifics of the assignment to be posted at the course Web site around the fourth week.  Students will be working in teams of about four or five.  The final deliverable product of each team's consulting efforts will be a written environmental assessment (probably around fifteen pages) and a formal presentation.

    7. Attendance :

      Students are expected to attend and participate in all class sessions.  Exams will be based in large part on issues discussed in class (i.e., not everything will be out of the book).  Team meetings will be a formal part of our class meetings, and students who are not present to complete graded assignments associated with these meetings will be compensated with a score of zero for that day of work; this will be used in part to adjust the student's score on team efforts.  Excessive absence may result in a student being dropped from the course.

    8. Evaluation Methods :

      Students will be evaluated on the basis of performance on three in-class exams (75%, individual), attendance at team meetings (10%, individual), a written team consulting report (7.5%), and a team consulting presentation (7.5%). 

    9. Grading System :

      Final grades will be based on the following totals in points:
       A=540-600 points
       150=Exam 1
       150=Exam 2
       150=Exam 3
        60=In-class Team Meetings
        45=Final Team Report
        45=Team Presentation

    10. University Academic Honesty Statement :

      "Academic honesty is expected of students enrolled in this course.  Cheating on examinations, unauthorized collaboration, falsification of research data, plagiarism, and copying or undocumented use of materials from any source constitute academic dishonesty and may be grounds for a grade of 'F' in the course and/or disciplinary action.  For additional information see the university rules."