- FACULTY :
| Instructor : |
Dr. Robert S. Owen
|
| Office : |
215 Academic Building
|
| Office phone : |
(903) 223-3010
|
| Department phone : |
(903) 223-3021 (Loretta Williams)
|
| Fax : |
(903) 223-3121
|
| Email : |
robert(dot)owen(at)tamut(dot)edu
|
| Web site : |
www.tamut.edu/~bowen/
|
| Office Hours : |
MW 8:50-10:50, T 4:00-6:00
|
- COURSE :
- Meeting Time and Place :
Online at http://webct3.tamut.edu:8900/public/082MKT52101W/.
You MUST log on to the course WebCT site and post to the message
board during the first week of the semester.
- Course Material :
Required
Textbook : |
Winer (2008),
Marketing Management
(Third Edition).
Pearson Prentice Hall.
|
Other
Materials : |
Access to WebCT is required.
|
- Catalog Description :
"An advanced marketing course utilizing an analytical
approach to solving marketing problems involved in goal
setting, planning, and strategies as they apply to product
policy, pricing objectives, promotional objectives,
distribution policy and marketing research."
- Course Objectives :
Throughout this course, students should be able to demonstrate:
- knowledge of basic marketing principles and strategy
- the ability to analyze marketing problems and situations
- Major Topics :
Week 1
22 JAN |
- Introduction to course
- Assignments:
- You MUST log on and post
to the course WebCT course discussion board during the
first week of the semester.
You may be dropped from the course for
non-attendance if you do not do so.
- Read Chapter 1, Marketing and the Job of
the Marketing Manager
- Read link An
Overview of Marketing
- Internal and Controllable Factors of Marketing
|
Week 2
29 JAN |
- External Uncontrollable Factors and the Environment;
Competitive Analysis; Competitive Intelligence
- Assignments:
- You MUST log on and post
to the course WebCT course discussion board during the
second week of the semester.
You may be dropped from the course for
non-attendance if you do not do so.
- Read Ch. 6, Market Structure and Competitor Analysis
- Read link Marketing
Environment
- Marketing Strategy
|
Week 3
5 FEB |
|
Week 4
12 FEB |
|
Week 5
19 FEB |
|
Week 6
26 FEB |
- Organizational Buyer Behavior
|
Week 7
4 MAR |
- Product Quality, Branding, Product Strategies
- Assignments:
- Read Ch. 7, Product Decisions
- Read Ch. 8, New Product Development
- Read link Product
Management
|
Week 8
11 MAR |
|
|
17-21 MAR |
|
Week 9
25 MAR |
|
Week 10
1 APR |
|
Week 11
8 APR |
|
Week 12
15 APR |
- Marketing Logistics, Retailing
|
Week 13
22 APR |
- Direct Marketing, Personal Selling, and Sales Management
|
Week 14
29 APR |
- Customer Relationship Management
- Assignments:
- Read Ch. 14, Customer Relationship Management
- PROJECT 4 DUE
|
Week 15
6 MAY |
|
- Course Projects :
Students will work inividually on four brief
case analyses.
Students are expected to ask questions on the message
board about the expectations for these cases and it
is assumed that students are also collaborating
about these outside of class.
The analysis and report that is submitted, however,
must be the student's own work; plagiarism will
not be tolerated.
- Attendance :
Students are expected to check the WebCT course
discussion board on a regular basis for new information.
All questions about the course - anything that you would
normally ask in class - should be posted on the
course discussion board;
anything that the professor would discuss with the entire
class will be posted on the course discussion board.
Students MUST post under Roll Call on the discussion
board during each of the first three weeks.
- Evaluation Methods :
Students will be evaluated on three individual
exams
and four individual
projects.
The projecs are brief case analyses with a deliverable
that is in the form of a written report.
Exams will consist of multiple choice questions to be
taken in the Testing Center.
- Grading System :
Final grades will be based on the following totals
in points:
A=630-700 points
B=560-629
C=490-559
D=420-489
E=000-419
Where:
300=Exam 1, Exam 2, Exam 3 (100 pts. each)
400=4 projects (100 pts. each)
700 TOTAL POINTS POSSIBLE
- University Academic Honesty Statement:
"Academic honesty is expected of students enrolled
in this course.
Cheating on examinations, unauthorized collaboration,
falsification of research data, plagiarism, and copying or
undocumented use of materials from any source constitute
academic dishonesty and may be grounds for a grade of 'F'
in the course and/or disciplinary action.
For additional information see the university rules."
- University Accommodations Statement:
"Accommodations - Accommodations can be provided
for students with a disability only after the student
requests an accommodation and provides the appropriate
written documentation of a disability.
To request accommodations for this course students
are responsible for the following:
- contact the A&M-Texarkana Student Services Office to
request appropriate accommodations;
- provide documentation of a disability to the
A&M-Texarkana Student Services Office and documentation
must be less than 5 years old; and
- contact the instructor to discuss implementation of
accommodations for this course.
The Student Services Office is located in room 227 in the
Akin building or you can call 903-223-3062 for additional
information."
|
