Texas A&M University-Texarkana MKT 521W
Marketing Management


Spring 2008

ANNOUNCEMENTS: You MUST sign in under Roll Call on the WebCT course discussion board during the first week.  Online notes that are linked in the outline below are subject to change, so watch the discussion board. 
  1. FACULTY :

    Instructor : Dr. Robert S. Owen
    Office : 215 Academic Building
    Office phone : (903) 223-3010
    Department phone : (903) 223-3021 (Loretta Williams)
    Fax : (903) 223-3121
    Email : robert(dot)owen(at)tamut(dot)edu
    Web site : www.tamut.edu/~bowen/
    Office Hours : MW 8:50-10:50, T 4:00-6:00

  2. COURSE :

    1. Meeting Time and Place :
      Online at http://webct3.tamut.edu:8900/public/082MKT52101W/.  You MUST log on to the course WebCT site and post to the message board during the first week of the semester.

    2. Course Material :
      Textbook :
      Winer (2008), Marketing Management
      (Third Edition).  Pearson Prentice Hall. 
      Materials :
      Access to WebCT is required.

    3. Catalog Description :
      "An advanced marketing course utilizing an analytical approach to solving marketing problems involved in goal setting, planning, and strategies as they apply to product policy, pricing objectives, promotional objectives, distribution policy and marketing research."

    4. Course Objectives :
      Throughout this course, students should be able to demonstrate:
      • knowledge of basic marketing principles and strategy
      • the ability to analyze marketing problems and situations

    5. Major Topics :

      Week 1
      22 JAN
      • Introduction to course
        • Assignments:
          • You MUST log on and post to the course WebCT course discussion board during the first week of the semester.  You may be dropped from the course for non-attendance if you do not do so.
          • Read Chapter 1, Marketing and the Job of the Marketing Manager
          • Read link An Overview of Marketing
      • Internal and Controllable Factors of Marketing


      Week 2
      29 JAN
      • External Uncontrollable Factors and the Environment; Competitive Analysis; Competitive Intelligence
        • Assignments:
          • You MUST log on and post to the course WebCT course discussion board during the second week of the semester.  You may be dropped from the course for non-attendance if you do not do so.
          • Read Ch. 6, Market Structure and Competitor Analysis
          • Read link Marketing Environment
      • Marketing Strategy


      Week 3
      5 FEB


      Week 4
      12 FEB


      Week 5
      19 FEB


      Week 6
      26 FEB


      Week 7
      4 MAR
      • Product Quality, Branding, Product Strategies
        • Assignments:
          • Read Ch. 7, Product Decisions
          • Read Ch. 8, New Product Development
          • Read link Product Management


      Week 8
      11 MAR


      17-21 MAR
      • SPRING BREAK - no class


      Week 9
      25 MAR


      Week 10
      1 APR


      Week 11
      8 APR


      Week 12
      15 APR


      Week 13
      22 APR


      Week 14
      29 APR


      Week 15
      6 MAY


    6. Course Projects :
      Students will work inividually on four brief case analyses.  Students are expected to ask questions on the message board about the expectations for these cases and it is assumed that students are also collaborating about these outside of class.  The analysis and report that is submitted, however, must be the student's own work; plagiarism will not be tolerated.

    7. Attendance :
      Students are expected to check the WebCT course discussion board on a regular basis for new information.  All questions about the course - anything that you would normally ask in class - should be posted on the course discussion board; anything that the professor would discuss with the entire class will be posted on the course discussion board.  Students MUST post under Roll Call on the discussion board during each of the first three weeks.

    8. Evaluation Methods :
      Students will be evaluated on three individual exams and four individual projects.  The projecs are brief case analyses with a deliverable that is in the form of a written report.  Exams will consist of multiple choice questions to be taken in the Testing Center. 

    9. Grading System :
      Final grades will be based on the following totals in points:

       A=630-700 points
       300=Exam 1, Exam 2, Exam 3 (100 pts. each)
       400=4 projects (100 pts. each)

    10. University Academic Honesty Statement:
      "Academic honesty is expected of students enrolled in this course.  Cheating on examinations, unauthorized collaboration, falsification of research data, plagiarism, and copying or undocumented use of materials from any source constitute academic dishonesty and may be grounds for a grade of 'F' in the course and/or disciplinary action.  For additional information see the university rules."

    11. University Accommodations Statement:
      "Accommodations - Accommodations can be provided for students with a disability only after the student requests an accommodation and provides the appropriate written documentation of a disability.  To request accommodations for this course students are responsible for the following:

      1. contact the A&M-Texarkana Student Services Office to request appropriate accommodations;
      2. provide documentation of a disability to the A&M-Texarkana Student Services Office and documentation must be less than 5 years old; and
      3. contact the instructor to discuss implementation of accommodations for this course.

      The Student Services Office is located in room 227 in the Akin building or you can call 903-223-3062 for additional information."