Note that I am only pulling a few key issues that I see in the Ferrell & Hartline and Lamb et al textbook chapters; terms of art, lists, and such that are in my own online notes should be relatively clear.  You should be reading both textbooks, the online notes, and the class discussion board; your exams will be made from all of these. 

Note that the exercises below are meant to be "tricky."  Some are deliberately designed to trick you into choosing a wrong answer in order to get you to think about particular issues; some are deliberately designed to have multiple right answers or possibly no universally correct answers to get you to think about the situational context of some issues.

Exams will be designed to be more straight-forward and clear.  Most questions will be designed such that anyone who is familiar with marketing issues should do well, regardless of the instruction of a particular book or professor.

EXAM 1:

• ch1 - Marketing in Today's Economy
• ch2 - Strategic Marketing Planning
• ch4 - Collecting and Analyzing Marketing Information
• ch5 - Developing Competitive Advantage and Strategic Focus
• ch6 - Customers, Segmentation, and Target Marketing
• ch11 - Marketing Implementation and Control

EXAM 2:

• ch6 - only section on Buyer Behavior, pp. 159-163
• ch7 - Product Strategy
• ch12 - Developing and Managing Long-Term Customer Relationships
• ch8 - Pricing Strategy

EXAM 3:

• ch3 - Marketing Ethics and Social Responsibility
• ch9 - Distribution and Supply Chain Management
• ch10 - Integrated Marketing Communications
• international stuff