Texas A&M University-Texarkana MKT 521W
Marketing Management


Spring 2011

ANNOUNCEMENTS: You MUST sign in under Roll Call on the Blackboard/WebCT course discussion board in each of the first three weeks.  Online notes that are linked in the outline below are subject to change, so watch the discussion board. 
  1. FACULTY :

    Instructor : Dr. Robert S. Owen
    Office : 215 Academic Building
    Office phone : (903) 223-3010
    Department phone : (903) 223-3020 (Sue Hughes)
    Fax : (903) 223-3121
    Email : robert(dot)owen(at)tamut(dot)edu
    Web site : www.tamut.edu/~bowen/
    Office Hours : M 3:00-5:00, W 12:45-2:45, F 9:00-11:00
    check twitter.com/robertowenphd for more

  2. COURSE :

    1. Meeting Time and Place :
      Online at Blackboard/WebCT
      You MUST log on to the course Blackboard/WebCT site and post to Roll Call on the discussion board in each of the first three weeks of the semester.  You are expected to check the discussion board periodically (a few times per week) for course related information.

    2. Course Material :
      Textbooks :
      • Access to the Internet is required.
      • Access to Blackboard/WebCT is required.

    3. Catalog Description :
      "An advanced marketing course utilizing an analytical approach to solving marketing problems involved in goal setting, planning, and strategies as they apply to product policy, pricing objectives, promotional objectives, distribution policy and marketing research."

    4. Course Objectives :
      Throughout this course, students should be able to demonstrate:
      • knowledge of basic marketing principles and strategy
      • the ability to analyze marketing problems and situations
      • the ability to write persuasive reports of analyses

    5. Major Topics :

      Week 1
      18 JAN
      • Introduction to course
        • Assignments:
          • You MUST log on and post to Roll Call on the course WebCT discussion board during the first week of the semester.  You may be dropped from the course for non-attendance if you do not do so. You are expected to stay up to date with all discussions on the course discussion board throughout the course.
          • Read link An Overview of Marketing
      • Internal and controllable factors of marketing


      Week 2
      24 JAN
      • External Uncontrollable Factors and the Environment; Strategy; Implementation and Control
        • Assignments:
          • You MUST log on and post to Roll Call on the course WebCT discussion board during the second week of the semester.  You may be dropped from the course for non-attendance if you do not do so.
          • Read links Marketing Environment, Marketing Strategy
          • Read Whalley, Ch. 3, Marketing's Role in Business
          • Read Burnett, Ch. 5, External Considerations in Marketing
          • Read Rowe, section 2.5, SWOT Analysis; section 2.8, BCG Matrix


      Week 3
      31 JAN


      Week 4
      7 FEB
      • Consumer Behavior; Market Segmentation
        • Assignments:
          • Read links Consumer Behavior, Market Segmentation
          • Read Whalley, Ch. 4, Segmentation, Targeting, &Positioning
          • Read Burnett, Ch 2, Understanding and Approaching the Market (starting at "Approaching the Market"); Ch. 4, Understanding Buyer Behavior (through "Influencing Factors of Consumer Behavior")


      Week 5
      14 FEB


      Week 6
      21 FEB


      Week 7
      28 FEB
      • Product Quality, Branding, Product Strategies
        • Assignments:
          • Read link Product Planning
          • Read Whalley, Ch. 2, What Can be Marketed?; Ch. 5, Branding; Ch. 6 section 6.3-6.3.1, Product, The Product Life Cycle; Ch. 6 section 6.5, Physical Evidence; Ch. 7, Product Management
          • Read Burnett, Ch. 7, Introducing and Managing the Product


      Week 8
      7 MAR


      14-18 MAR
      • SPRING BREAK - no classes


      Week 9
      21 MAR


      Week 10
      28 MAR


      Week 11
      4 APR


      Week 12
      11 APR
      • Logistics and Retailing Strategies


      Week 13
      18 APR


      Week 14
      25 APR


      Week 15
      2 MAY


    6. Course Projects :
      Students will work individually on four brief case analyses.  Students are expected to ask questions on the discussion board about the expectations for these cases and it is assumed that students are also collaborating about these outside of class.  The analysis and report that is submitted, however, must be the student's own work; plagiarism will not be tolerated.

    7. Attendance :
      Students are expected to check the WebCT course discussion board on a regular basis for new information.  All questions about the course - anything that you would normally ask in class - should be posted on the course discussion board; anything that the professor would discuss with the entire class will be posted on the course discussion board.  Students MUST post under Roll Call on the discussion board during each of the first three weeks.

    8. Evaluation Methods :
      Students will be evaluated on three individual exams and four individual projects.  The projects are brief case analyses with a deliverable that is in the form of a written report.  Online exams will consist of multiple choice questions. 

    9. Grading System :
      Final grades will be based on the following totals in points:

       A=630-700 points
       300=Exam 1, Exam 2, Exam 3 (100 pts. each)
       400=4 projects (100 pts. each)

    10. University Academic Integrity Statement:
      "Academic honesty is expected of students enrolled in this course.  Cheating on examinations, unauthorized collaboration, falsification of research data, plagiarism, and undocumented use of materials from any source constitute academic dishonesty and may be grounds for a grade of 'F' in the course and/or disciplinary actions.  For additional information, see the university catalog."

    11. University Disability Accommodations Statement:
      "Students with disabilities may request reasonable accommodations through the A&M-Texarkana Disability Services Office by calling 903-223-3062."

    12. University Email Address Statement:
      "Upon application to Texas A&M University-Texarkana an individual will be assigned an A&M-Texarkana email account.  This email account will be used to deliver official university correspondence.  Each individual is responsible for information sent and received via the university email account and is expected to check the official A&M-Texarkana email account on a frequent and consistent basis.  Faculty and students are required to utilize the university email account when communicating about coursework."

    13. "At the completion of your degree TAMU-T graduate students should be proficient in several areas.  You can access these goals at: www.tamut.edu/cob."