Texas A&M University-Texarkana MKT 363
Marketing Principles
http://www.tamut.edu/~bowen/

Spring 2011

• CONTACT INFO • MEETING TIME & PLACE • TEXTBOOK • COURSE INFO • COURSE OBJECTIVES • SCHEDULE • TERM PROJECTS • ATTENDANCE • EVALUATION METHODS • GRADING SYSTEM • ACADEMIC HONESTY • ACCOMMODATIONS •  
ANNOUNCEMENTS:
  1. FACULTY :

    Instructor : Dr. Robert S. Owen
    Office : 215 Academic Building
    Office phone : (903) 223-3010
    Department phone : (903) 223-3020 (Sue Hughes)
    Fax : (903) 223-3121
    Email : robert(dot)owen(at)tamut(dot)edu
    Web site : www.tamut.edu/~bowen/
    Office Hours : M 3:00-5:00, W 12:45-2:45, F 9:00-11:00
    check twitter.com/robertowenphd for availability

  2. COURSE :

    1. Meeting Time and Place :
      F, 12:00-2:45, UC 242

    2. Course Materials :
      Textbook: Lamb, Hair, & McDaniel (2011), MKTG4 (2010-2011 Edition), SouthWestern Cengage Learning. 
      Other : Access to the World Wide Web is required.

    3. Catalog Description :
      "An introductory course in marketing presenting the basic components of marketing including product promotion, pricing, and distribution of goods and services with a set of controllable and non-controllable environmental forces."


    4. Course Objectives :
      Throughout this course, students should be able to demonstrate:
      • knowledge and understanding of marketing concepts and terminology which form the foundation for advanced coursework and practice in business
      • awareness of the relevance of marketing theory within the environment
      • the ability to analyze marketing problems and situations
      • the ability to work as a member of a team
      • the ability to present analyses in written and oral form
        as a team member


    5. Major Topics :
      These are approximate dates. 

      Week 1
      21 JAN

       
      Week 2
      28 JAN

       
      Week 3
      4 FEB

       
      Week 4
      11 FEB

       
      Week 5
      18 FEB

       
      Week 6
      25 FEB

       
      Week 7
      4 MAR

       
      Week 8
      11 MAR

       
      14-18MAR
      • SPRING BREAK - no classes

       
      Week 9
      25 MAR

       
      Week 10
      1 APR

       
      Week 11
      8 APR

       
      Week 12
      15 APR

       
      Week 13
      22 APR

       
      Week 14
      29 APR
      • EXAM 3
      • DRESS REHEARSAL

       
      Week 15
      6 MAY

       

    6. Term Consulting Project :
      We will be doing an environmental analysis for a local business.  The exact details of our assignment will be worked out during the first three weeks of the semester, with a written document outlining specifics of the assignment to be posted at the course Web site around the fourth week.  Students will be working in teams of about four or five.  The final deliverable product of each team's consulting efforts will be a written environmental assessment (probably around fifteen or twenty pages) and a formal presentation.

    7. Attendance :
      Students are expected to attend and participate in all class sessions.  Exams will be based in large part on issues discussed in class (i.e., not everything will be out of the book).  Team meetings will be a formal part of our class meetings, and students who are not present to complete graded assignments associated with these meetings will be compensated with a score of zero for that day of work; this will be used in part to adjust the student's score on team efforts.  Excessive absence may result in a student being dropped from the course.

    8. Evaluation Methods :
      Students will be evaluated on the basis of performance on three in-class exams (75%, individual), a written team consulting report (12.5%), and a team consulting presentation (12.5%).  Individual student scores on team work will be weighted by attendance at in-class team meetings and by ratings that team members make of each team colleague.

    9. Grading System :
      Final grades will be based on the following totals in points:
       
       A=360-400 points
       B=320-359
       C=280-319
       D=240-279
       E=000-239
      Where:
       100=Exam 1
       100=Exam 2
       100=Exam 3
        50=Team Report (weighted by contribution to team)
        50=Team Presentation (weighted by contribution to team)
       400 TOTAL POINTS POSSIBLE


    10. University Academic Integrity Statement:
      "Academic honesty is expected of students enrolled in this course.  Cheating on examinations, unauthorized collaboration, falsification of research data, plagiarism, and undocumented use of materials from any source constitute academic dishonesty and may be grounds for a grade of 'F' in the course and/or disciplinary actions.  For additional information, see the university catalog."

    11. University Disability Accommodations Statement:
      "Students with disabilities may request reasonable accommodations through the A&M-Texarkana Disability Services Office by calling 903-223-3062."

    12. University Email Address Statement:
      "Upon application to Texas A&M University-Texarkana an individual will be assigned an A&M-Texarkana email account.  This email account will be used to deliver official university correspondence.  Each individual is responsible for information sent and received via the university email account and is expected to check the official A&M-Texarkana email account on a frequent and consistent basis.  Faculty and students are required to utilize the university email account when communicating about coursework."

    13. "At the completion of your degree our BBA graduates should be proficient in the following areas:
      Goal 1: Our graduates will be competent in the broad business disciplines that underlie the BBA degree.
      Goal 2: Our graduates will be competent in the discipline of their chosen major or concentration.
      Goal 3: Our graduates will demonstrate critical thinking skills.
      Goal 4: Our graduates will be able to communicate effectively in writing and in front of a group.
      Goal 5: Our graduates will be competent in the use of analytical tools via business software tools.
      Goal 6: Our graduates will be able to properly integrate business disciplines in developing holistic, multi-functional solutions.
      Goal 7: Our graduates will be able to correctly analyze financial statements."