Texas A&M University-Texarkana MKT 363W
Marketing Principles


Spring 2013

  1. FACULTY :

    Instructor : Dr. Robert S. Owen
    Office : UC 321F
    Office phone : (903) 223-3010
    Department phone : (903) 223-3020 (Sue Hughes)
    Fax : (903) 223-3121
    Email : robert(dot)owen(at)tamut(dot)edu
    Web site : www.tamut.edu/~bowen/
    Office Hours : M 8:20-10:50
    T 8:30-11:30, 1:00-2:30, 3:30-5:00
    W 8:20-10:50
    check twitter.com/robertowenphd for additional availability
  2. COURSE :

    1. Meeting Time and Place :
      W, 1:00-3:45, UC 229

    2. Course Materials :
      Textbook: Kerin, Hartley, & Rudelius (2013), Marketing, eleventh edition, ISBN:9780078028892.  McGraw-Hill.  Used copies without publisher's web site access are OK for this course section..
      Other : Access to the Internet is required.

    3. Catalog Description :
      "An introductory course in marketing presenting the basic components of marketing including product promotion, pricing, and distribution of goods and services with a set of controllable and non-controllable environmental forces."

    4. Course Objectives :
      Throughout this course, students should be able to demonstrate:
      • knowledge and understanding of marketing concepts and terminology which form the foundation for advanced coursework and practice in business
      • awareness of the relevance of marketing theory within the environment
      • the ability to analyze marketing problems and situations

    5. Major Topics :

      Week 1
      23 JAN


      Week 2
      30 JAN


      Week 3
      6 FEB


      Week 4
      13 FEB


      Week 5
      20 FEB


      Week 6
      27 FEB


      Week 7
      6 MAR


      12-16 MAR
      • SPRING BREAK - no classes

      Week 8
      20 MAR


      Week 9
      27 MAR


      Week 10
      3 APR


      Week 11
      10 APR


      Week 12
      17 APR


      Week 13
      24 APR


      Week 14
      1 MAY


      Week 15
      8 MAY
      • EXAM 3


    6. Term Consulting Project :
      We will be doing an environmental analysis for a local business.  The exact details of our assignment will be worked out during the first few weeks of the term, with a written document outlining specifics of the assignment to be distributed in class around the fourth or fifth week.  Students will be working in teams of about four or five with much of this work completed as assigned modules during class meetings.  The final deliverable product of each team's consulting efforts will be a written environmental assessment (probably around fifteen or twenty pages) and a formal presentation.

    7. Attendance :
      Students are expected to attend and participate in all class sessions.  Exams will be based in large part on issues discussed in class (i.e., not everything will be out of the book).  Team meetings will be a formal part of our class meetings, and individuals who are not present to complete assignments associated with these meetings may receive a compensated score on the final team effort.  Excessive absence may result in a student being dropped from the course.

    8. Evaluation Methods :
      Students will be evaluated on the basis of performance on three in-class exams (75%, individual), a written team consulting report (12.5%), and a team consulting presentation (12.5%).  Individual student scores on team work may be weighted by attendance at in-class team meetings.

    9. Grading System :
      Final grades will be based on the following totals in points:
       A=360-400 points
       100=Exam 1
       100=Exam 2
       100=Exam 3
        50=Team Report
        50=Team Presentation
    10. Academic Integrity :
      "Academic honesty is expected of students enrolled in this course. Cheating on examinations, unauthorized collaboration, falsification of research data, plagiarism, and undocumented use of materials from any source constitute academic dishonesty and may be grounds for a grade of 'F' in the course and/or disciplinary actions.  For additional information, see the university catalog."

    11. Disability Accommodations :
      "Students with disabilities may request reasonable accommodations through the A&M-Texarkana Disability Services Office by calling 903-223-3062."

    12. A&M-Texarkana Email Address :
      "Upon application to Texas A&M University-Texarkana an individual will be assigned an A&M-Texarkana email account.  This email account will be used to deliver official university correspondence.  Each individual is responsible for information sent and received via the university email account and is expected to check the official A&M-Texarkana email account on a frequent and consistent basis.  Faculty and students are required to utilize the university email account when communicating about coursework."

    13. Drop Policy :
      "To drop this course after the 12th class day, a student must complete the Drop/Withdrawal Request Form, located on the University website tamut.edu/Registrar/droppingwithdrawing-from-classes.html or obtained in the Registrar's Office.  The student must submit the signed and completed form to the instructor of each course indicated on the form to be dropped for his/her signature.  The signature is not an 'approval' to drop, but rather confirmation that the student has discussed the drop/withdrawal with the faculty member.  The form must be submitted to the Registrar's office for processing in person, email Registrar@tamut.edu, mail (7101 University Avenue, Texarkana, TX 75503) or fax (903-223-3140).  Drop/withdraw forms missing any of the required information will not be accepted by the Registrar's Office for processing.  It is the student's responsibility to ensure that the form is completed properly before submission.  If a student stops participating in class (attending and submitting assignments) but does not complete and submit the drop/withdrawal form, a final grade based on work completed as outlined in the syllabus will be assigned."

    14. Student Technical Assistance :

    15. "At the completion of your degree our BBA graduates should be proficient in the following areas:
      Goal 1: Our graduates will be competent in the broad business disciplines that underlie the BBA degree.
      Goal 2: Our graduates will be competent in the discipline of their chosen major or concentration.
      Goal 3: Our graduates will demonstrate critical thinking skills.
      Goal 4: Our graduates will be able to communicate effectively in writing and in front of a group.
      Goal 5: Our graduates will be competent in the use of analytical tools via business software tools.
      Goal 6: Our graduates will be able to properly integrate business disciplines in developing holistic, multi-functional solutions.
      Goal 7: Our graduates will be able to correctly analyze financial statements."