MKT 521W - SP2014
Exams will be posted on Blackboard.
As of the start of the semester, my expectation is for exams that are fifty multiple choice questions each. Exams will be rescheduled as essay exams if I have concerns that an exam has been compromised.
Note that my exams might be different from what you have seen on textbook publisher's Web sites. My online notes and our online discussions should give you some hints as to the issues that I believe to be important (i.e., what to expect on the exams). Balance your focus between the textbook, the online notes, and the online discussions. As a generalization, anyone who is familiar with the basic principles of marketing and issues of marketing management and strategy should be able to do well on my exams, whether or not s/he read a particular book or studied under a particular professor. However, you want to pay close attention to the assigned textbook and to my notes and to my discussions to be sure that you are familiar with what I believe to be those basic principles.