- FACULTY :
- COURSE :
- Prequisites :
3 hours, no prerequisite courses listed
- Meeting Time and Place :
- Course Materials :
Lamb, Hair, McDaniel (2016),
ISBN: 978-1-285-86014-5 or 978-1-285-86016-9,
Used copies of the ninth edition without publisher's web site access are OK for this course section.
| Other :
- Access to the Internet is required.
- Access to Blackboard is required.
- Catalog Description :
"An introductory course in marketing presenting the
basic components of marketing including product promotion,
pricing, and distribution of goods and services with a
set of controllable and non-controllable environmental
- Course Objectives :
Throughout this course, students should be able to demonstrate:
- knowledge and understanding of marketing concepts and
terminology which form the foundation for advanced
coursework and practice in business
- awareness of the relevance of marketing theory within the environment
- the ability to analyze marketing problems and situations
- Major Topics :
| Week 1
- discussion board participation (#1)
You MUST log on and participate
in your group Blackboard discussion
board EACH week of the semester
except during exam weeks.
The registrar WILL drop you from the course if
you do not complete this assignment.
You are expected to stay up to date with
all discussions on the course discussion board
throughout the course.
- course overview
- careers in marketing
- Ch. 1, An Overview of Marketing
| Week 2
- discussion board participation (#2).
- Ch. 2, Strategic Planning for Competitive Advantage
| Week 3
| Week 4
- discussion board participation (#4).
- Ch. 6, Consumer Decision Making
| Week 5
| Week 6
| Week 7
| Week 8
- SPRING BREAK - no classes
| Week 9
| Week 10
- EXAM 2 Thurs. 12:00 noon - Sat. 23:59 midnight>
- Ch. 13, Supply Chain Management, Ch. 14, Marketing Channels
- Ch. 15, Retailing
| Week 11
| Week 12
| Week 13
| Week 14
| Week 15
- EXAM 3 Thurs. 12:00 noon - Sat. 23:59 midnight
- Discussion Participation :
Students will post comments in ten weekly discussions
on the course Blackboard discussion forum.
Whenever you must make a post, it is due by midnight
Sunday of the week it is due (starting on Monday).
You will be asked to post comments in answering a post
made by the professor.
Prior to Exam 1 you will participate in a whole-class
After Exam 1, you will participate in your own group
(Eleven discussion board opportunities are listed; your
final grade will include only the top ten posts.
If you miss making a post for any reason, this is
your "make up" opportunity.
Don't ask for any additional breaks from this.)
The scoring rubric is as follows:
|Comments are analytical and thoughtful; comments are respectful of otherís postings.
||Comments are appropriate and respectful of otherís postings.
||Comments are of minimum effort (e.g., ďI agree with KimĒ).
||No posting or posting that is essentially not topic relevant.
|Comments are related to discussion of topic and issues of analysis;
comments are correct.
||Comments are related to discussion topic.
||Comments are posted that do not relate to the discussion content;
short or irrelevant remarks are posted; comments are incorrect.
||No posting or posting that is essentially not topic relevant.
- Consulting Project :
We will be doing a business situation analysis.
The written assignment document will be posted on the course
Blackboard site soon after the first exam.
Students will be working in groups of about four or five.
The final deliverable product of each team's consulting efforts
will be a written situation analysis.
- Attendance :
Students are expected to participate in class and group discussions,
and to submit exams and assignments on time.
Excepting true unforseen emergencies, you must contact the professor
during the first week of the semester to discuss any exceptions to the
date, time allotted, or format of anything scheduled in this course outline.
- Evaluation Methods :
Students will be evaluated on the basis of performance on
three exams (75%, individual),
a written group consulting report (15%),
and participation in class and group discussions (10%).
- Grading System :
Final grades will be based on the following totals in points:
150=Group Consulting Report
100=Weekly Discussion Assignments
1000 TOTAL POINTS POSSIBLE
- Disability Accommodations :
"Students with disabilities may request reasonable
accommodations through the A&M-Texarkana Disability Services
Office by calling 903-223-3062."
- Academic Integrity :
"Academic honesty is expected of students enrolled
in this course.
Cheating on examinations, unauthorized
collaboration, falsification of research data, plagiarism,
and undocumented use of materials from any source constitute
academic dishonesty and may be grounds for a grade of 'F'
in the course and/or disciplinary actions.
For additional information, see the university catalog."
- A&M-Texarkana Email Address :
"Upon application to Texas A&M University-Texarkana
an individual will be assigned an A&M-Texarkana email account.
This email account will be used to deliver official university
Each individual is responsible for information sent and
received via the university email account and is expected
to check the official A&M-Texarkana email account on a
frequent and consistent basis.
Faculty and students are required to utilize the university
email account when communicating about coursework."
- University Drop Policy :
"To drop this course after the census date
a student must complete a
located on the University Registrarís webpage or obtained
in the Registrarís Office.
The student must submit the signed and completed form to
the instructor of each course indicated on the form to be
dropped for his/her signature.
The signature is not an "approval" to drop,
but rather confirmation that the student has discussed the
drop/withdrawal with the faculty member.
The form must be submitted to the Registrarís office for
processing in person, email
mail (7101 University Ave., Texarkana, TX 75503) or
Drop/withdraw forms missing any of the required information
will not be accepted by the Registrarís Office for processing.
It is the studentís responsibility to ensure that the form
is completed properly before submission.
If a student stops participating in class (attending and
submitting assignments) but does not complete and submit
the drop/withdrawal form, a final grade based on work
completed as outlined in the syllabus will be assigned."
- Class Participation :
"Students are responsible for beginning their
participation on the FIRST CLASS DAY by logging on and
completing assignments according to the COURSE CALENDAR.
Failure to submit online assignments between the first day
of classes and the "university census date"
(according to the university schedule) will result in
an ADMINISTRATIVE DROP from the course."
- Students with federal loans and/or grants :
"Students who have federal loans and grants must be aware
that participation is monitored in online courses.
In the event a student withdraws from a course the student
will be required to refund all federal funds prorated from
the last date of participation.
A student's last access to Blackboard would not suffice
The required weekly activity could include a comment to
a blog, a discussion board posting, a journal entry, a
quiz or exam, a submitted assignment, or other measurable
and tracked activity."
- Student Technical Assistance :
"Solutions to common problems and FAQ's for your web-enhanced
and online courses are found on the
Online Student Training
page on our website.
"If you cannot find your resolution there, you can submit a
support request by contacting the IT Service Desk:
"Additional student help for Blackboard can be found here:
Help for Students"
- Technical Requirements :
"The following are the minimum computer requirements for online learning :
- A computer capable of handling streaming video.
A mid-range multi-core CPU should be adequate.
- A sound card.
- A high speed internet connection preferably directly connected to the computer via a
hard-wired Ethernet connection rather than wirelessly connected.
- Virus and adware protection software.
- Microsoft Word, minimum version 2007 or above.
- Mozilla Firefox
browser available free.
- The most recent versions of Java, Flash, QuickTime, Adobe Reader, and Shockwave.
You can check this in the Firefox browser by visiting:
Firefox Plugin Check Tool
"Please note: some instructors may require the use of a headset with microphone and/or a webcam.
If so, the cost of these items is not included in your course fees and will need to be acquired
at your own expense.
"Blackboard Mobile for iOS and Android Devices
Android and iOS devices are currently supported using the Blackboard Mobile App,
available for free from your App Store or scan the code below:
"The Blackboard Mobile App provides limited access to courses, including the
ability to read and contribute to discussions, check grades and announcements,
access content, read and comment on blogs, reflect in journals, link to your
personal Dropbox, and receive push notifications when courses are updated.
Limited course features may also be available via your mobile device's browser;
however, your mobile device does not replace your personal computer and should
not be used as a substitute for one. High stakes assignments, tests, etc. should
be completed on your personal computer, and not on your mobile device."
- "At the completion of
your degree our BBA graduates should be proficient in the
Learning Goal 1: Our graduates will be competent in the
broad business disciplines that underlie the BBA degree.
Learning Goal 2: Critical Thinking/Problem Solving:
Upon completion of their degree program, students will be able
to demonstrate critical thinking, including the ability to
explain issue; find, analyze, and select appropriate evidence;
and construct a cogent argument that articulates conclusions
and their consequences.
Learning Goal 3: Communication and decision making under
ethical dilemma: Upon completion of their degree program,
students will be able to express ideas clearly and coherently
orally, in writing, and electronically to a diverse range of
audiences and interact with others in large and small group settings.
Learning Goal 4: Global Environment: Upon completion of
their degree program, students will be able to analyze the
impact of multiple factors on the interconnectedness of diverse
peoples in the global environment. "