Texas A&M University-Texarkana MKT 521
Marketing Management
http://www.tamut.edu/~bowen/courses/su02/mkt521/

summer 2002

• FACULTY CONTACT INFO • MEETING TIME & PLACE • TEXTBOOK • COURSE INFO • COURSE OBJECTIVES • SCHEDULE • ATTENDANCE • EVALUATION METHODS • GRADING SYSTEM •  
ANNOUNCEMENTS:
| Case 1 issues to ponder | assignment: topic discussion leader | assignment: case report |
| Exam 1 issues to ponder | old exam bank | discussion board for exam questions |
| EXAM 1 | Exam1 Comments |
| MW Schedule | TR Schedule | Exam 2 issues to ponder |
| EXAM 2 |

  1. FACULTY :

    Instructor : Dr. Robert S. Owen
    Office : 215 North Akin Building
    Office phone : (903) 223-3010
    Department phone : (903) 223-3020 (Loretta Williams)
    Fax : (903) 223-3121
    Email : robert.owen@tamut.edu
    Web site : www.tamut.edu/~bowen/
    Walk-in   
    Office Hours :     		MW 5:30-7:00 PM
    TR 2:30-4:00 PM

  2. COURSE :

    1. Meeting Time & Place :
      Section 001: TR, 5:30-10:00 PM, ACAD 148N
      Section 002: MW, 1:00-5:30 PM, ACAD 149N


    2. Course Material :

      Required   
      Textbook :       		Peter, J. Paul & James H. Donnelly, Jr., (2001) Marketing Management: Knowledge and Skills. Irwin McGraw Hill.
      Other   
      Materials :       		Access to the World Wide Web is required.

    3. Course Objectives :
      Throughout this course, students should be able to demonstrate:
      • knowledge of basic marketing principles and strategy
      • the ability to analyze marketing problems and situations
      • the skill to present knowledge and analyses in written form
      • the skill to present knowledge and analyses in oral form
      • the ability to work independently
      • the ability to work as a member of a team

    4. Major Topics :
      These are approximate dates.  Note that the last class on 12 AUG was cancelled for another event, and so take-home exams for both sections will be substituted to make up the time.

      Week 1 :
      9-13 JUL        		 PROBLEM SOLVING IN MARKETING
       
      Week 2 :
      14-20 JUL        		 INFORMATION, ANALYSIS, AND STRATEGY
      • Case Discussion: Case 1, Campus Calendar, pp. 235-257
      • Case Discussion: Case 8, Valley BancSystem, pp. 330-337
      • Uncontrollable Marketing Environment
      • Marketing Research
        • Assignments:
          • Read Chapter 2, pp. 32-43, Marketing Research: Process and Systems for Decision Making
          • Read link Marketing Research
      • Marketing Strategy
        • Assignments:
          • Read Chapter 1, pp. 4-30, Strategic Planning and the Marketing Management Process
          • Read link Marketing Strategy
          • Read Chapter 5, pp. 70-84, Market Segmentation
          • Read link Market Segmentation
      • EXAM #1 - take home, due second class third week

       
      Week 3 :
      21-27 JUL        		 MARKETING TOPICS
       
      Week 4 :
      28 JUL-3 AUG        		 MARKETING TOPICS
       
      Week 5 :
      4-10 AUG        		 CASE PRESENTATIONS
       
      Week 6 :
      12 AUG        		 WRITTEN CASES DUE on Monday
      no class on Monday due to another event



    5. Attendance :

      Students are expected to attend and participate in all class sessions.  Exams will be based in large part on issues discussed in class.  Note that students will be scored on the quantity and quality of questions given to the case presenting teams during the last week.

    6. Evaluation Methods :

      Students will be evaluated on the basis of performance on two written tests, a topic presentation with hand-out, a case presentation, a written case report, and questions made to other case presenters.

    7. Grading System :

      The final course grade will be assigned as follows:
       
       20% Exam 1
       20% Exam 2
       20% Topic Presentation with hand-out
       15% Team Case Presentation
       20% Case Written Report after presentation
        5% Case Questions from audience
      100% TOTAL