SOME THINGS TO CONSIDER IN CAMPUS CALENDAR CASE 1

1. What is the total market size for this product?  What is the market potential?
2. How many partners are involved?  How much can each initially invest?  How much profit is needed to at least return this investment?
3. The minimum order is for 2,000 units.  If the minimum order is produced, what would be the the total fixed cost?  What would be the total variable costs?
4. What price would need to be set merely to cover these costs if all calendars can be sold?
5. What are we really attempting to solve in this case?  What question needs an answer?
6. What are some reasonable alternative solutions to that question?
7. What are the issues associated with each potential solution?  What are the advantages and disadvantages to each?